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Marketing as a recognized profession has a brief, yet significant history, stemming from a company's need to set itself apart in a crowded marketplace. Nevertheless, much of the philosophies we know today are rooted in techniques and developments from the Industrial Revolution. Corporations became aware of the need of induviduals that would study markets and consumers - it's behavior patters and steps to be ahead of the game. What started out as a resource that determined what an organization would produce, has transformed into a science that coordinates why, when and how much of a good will be manufactured and where it will be sold. The Trade Era: Production consisted in handmade goods that were limited and generally traded through exploration.
The Sales Orientation Era: After the Industrial Revolution, competition grew and focus turned to selling. The Marketing Orientation Era: From the second half of the 20th century onward, the saturation of markets led companies to bestow upon marketers the opportunity to perform on a more strategic level.
The Relationship Marketing Era: The focus of companies shifts towards building customer loyalty  and developing relationships with clients.


Consider how much marketing has changed in the last century and will continue to shift as channels of communication, production levels and a society alter. From Ancient Greece to our modern days, culture has based its trading and selling upon communication in order to move products faster than the man next to him.
Mass production coupled with advancements in transportation and technology meant that businessmen needed a better strategy when it came to the movement of goods.
Companies went from inward to outward thinking, and our contribution has never been as clear as it is today. Marketing, branding and sales became an important pillar as outputs surpassed demand, and companies competed for customers.
Through a profound knowledge on the customer, these professionals were involved in what the company would produce, its distribution channels and pricing strategy. As markets expand and new marketing platforms emerge, the science and practice of this profession is being transformed by the minute.


I've always seen it as a concept much like Darwin's "survival of the fittest" - or what we will call in this case - "the act of persuasion." Man is undeniably always trying to outshine others, and when it comes to selling, the concept is not far from it.
With nations applying laws against monopoly, how exactly does one sell something when one's competitor is producing the exact same thing? Employees within an organization were also motivated to acquire marketing knowledge, which set the grounds to clients obtaining a general brand experience. What we consider today to be the fastest way to reach our customers might be obsolete tomorrow.



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