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As an ad-woman, I love seeing effective examples of advertising blurring the lines into pop-culture. Coming from a straight-haired girl who permed her way through the ’80s in a quest for curls, I’ve always been envious of voluminous, luscious curls. Their research also discovered a glaring lack of pop culture showing the beauty of natural curls.
Of the thousands of emojis available on cell phones, none featured any females with curly hair.
To help girls celebrate and be proud of their curls, Dove launched a personalized e-book, downloadable for free.
Major credit to Dove for delving into a sensitive topic for women and utilizing their advertising as a platform for change.
Dove’s recent campaign for their Quench products for naturally curly hair had me all ears, errr, hair? So I was sad to learn from research Dove conducted for the Quench haircare line which found only 10% of adult women, and 40% of younger girls actually like their curly hair. The e-book is a compilation of stories, poetry and illustrations that beautifully describe the reasons to love your curls.
Their integration of advertising into popular tech products like emojis and personalized e-books was innovative and seamless, and their continued trend of confidence-boosting ad campaigns for women is inspiring.

Dove’s “Love Your Curls” YouTube video was launched earlier this year and received 9.3 million views in its first day.
For those of you who don’t use them, this may seem silly, but for the 73% of people in the U.S.
He reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Users want emojis that look like them, and this omission has the potential of making girls with curls feel marginalized as yet another way pop culture ignores curls. There are some helpful nuggets that will add punch to your next agency pitch.Carmine shares that, “for two full days before a presentation, Jobs will practice the entire presentation, asking for feedback from product managers in the room. This all changed last week, when Dove launched a free app called Dove Love Your Curls Emojis Keyboard. Available through the Apple App Store or Google Play, the app features 131 variations of curls, hair color and skin tone emojis. Steve Jobs spent his preparation time brainstorming, sketching and white-boarding before he creating his presentation. Your audience only cares about how your service will benefit them so lead with benefits rather than agency credentials and capabilities.Stick to the rule of three for presentations. Almost every Jobs presentation was divided into three parts. You might have twenty points to make, but your audience is only capable of retaining three or four points in short-term memory.

When Steve Jobs unveiled the Macbook Air, Apple’s ultra-thin notebook computer, he showed a slide of the computer fitting inside a manila inter-office envelope.
Every slide was written like a piece of poetry, every presentation staged like a theatrical experience. Steve Jobs made a presentation look effortless but that polish came after hours and hours of arduous practice. Agencies often are forced to rely on spontaneity to provide creative energy for a pitch because they have spent all of their time on putting together the presentation and leave little or no time for rehearsal. Most unrehearsed pitches end up falling flat.Click on the link for a downloadable copy of Carmine Gallo’s, “How to Sell Your Ideas the Steve Jobs Way”This article was based on Carmine Gallo’s book, The Presentation Secrets of Steve Jobs. They bought into the dream and could not even dream of receiving these fab benefits through another competitor. Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.

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