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Market Plan Template (16 pages) Use this template to capture Why You Need Research, Who You Want to Target, How to Plan, Collect Data, Analyze Data, Report Findings, and Make Decisions. Market Plan Brief Template (6 pages) Use this document to brief Consultants on your Market Research requirements.
10 Free Templates including Brand Loyalty Survey, Competitor Analysis, Demographic Comparison, Demographic Profile, Industry Analysis Checklist, Market Planning Checklist, Cost Analysis, Market Research Spreadsheet, Market Survey, and a Project Plan. To do this you need to gather facts, examine opinions and organize them in a structure manner. You can use these twelve templates (10 Microsoft Word and 2 Excel spreadsheets) to outline the specific goals for your Market Research Plan and then feed these results into your Business Plans, Marketing Plans, and product development strategies.
Identify your Target Market – gather information about the age, location and number of people who’ll be interested in the product. The over-arching goal is to learn more about your customers and how their spending habits, preferences and knowledge of your brand will impact your company’s Sales and Marketing strategy.
You can also use the budget section and Project Plan (MS Excel template) to capture the costs associated with the Market Plan. Here are screenshots of the templates you can download by clicking the Click Here to Purchase image above.
The global therapy industry (one large revenue center of the pharma industry) involves treatments intended to protect from, cure or manage specific illnesses.
Therapy is usually decided on once the patient has been diagnosed with a specific medical condition or disease, though therapies may also be preventive measures. Preventive therapies are used to safeguard people against disease; for example, vaccinations are used to prevent infections such as polio, smallpox and measles. The combined market for medicines and therapies used in the treatment of disease is witnessing a slower rate of spending: in the five years up to 2010, spending on medicines grew by more than 6% yearly. The market is to see increased spending on generic drugs, hitting almost 40% growth in 2015 or nearly doubling in a decade. Increased prevalence of type 2 diabetes, particularly in emerging markets such as China, Brazil and India, will see global spending on the disease rise 4%-7% through 2015, with oral antidiabetics increasingly favored. According to a report by the IMS Institute for Healthcare Informatics, oncology will continue to hold the top spot in the therapies industry, with forecast revenue between $75 billion and $80 billion in 2015, representing a jump of more than $20 billion in a five-year period.
Respiratory agents are expected to remain the third-biggest seller, with a $5 billion to $10 billion increase on 2010 sales.
HIV antivirals are expected to jump from tenth to seventh place with sales of between $20 billion and $24 billion by 2015.


Therapy segments expected to drop out of the top-20 list include vitamins and minerals, antirheumatics, cephalosporins, combs (antibiotics) and vaccines.
Categories expected to show less substantial fluctuation include narcotic analgesics, antiepileptics and erythropoietics.
Spending on therapeutic medicine in the US is expected to show a slower growth rate, bringing its stake in global spending down by 10% to reach just over 30% in 2015. Antiulcerants, angiotestin-II receptor antagonists (used to lower blood pressure), and antipsychotics all fell within the $25 billion-$28 billion range.
However, slowing growth is not across the board, with developing markets seeing a move in the opposite direction. With cases of cancer and diabetes rising at unprecedented rates, oncology and antidiabetes therapies continue to lead the therapeutic market. With more than 365 million people diagnosed with diabetes in the world at present and an estimation of more than 4.5 million deaths from the disease in 2011, spending on research and demand for antidiabetic therapies is set to continue its steep climb. Use this report to: Define AD and discuss disease-related events, etiology and epidemiology of AD. This Future Market Insights report examines the a€?Global Light Therapy Marketa€™ for the period 2016a€“2026.
According to Stratistics MRC, the Myocardial Infarction Therapeutics Market is estimated at $XX million in 2015 and is projected to reach $XX million by 2022 growing at a CAGR of XX% from 2015 to 2022.
ReportLinker simplifies how Analysts and Decision Makers get industry data for their business. You can use these templates, forms, checklists, and questionnaires to gather, record, and analyze data so you have the information you need to drive your Business Plan and Marketing strategies forward.
This lets you drill down and see what makes people want to buy – not just what you want to sell them.
The more you know about your customers, the more you can tailor your product to their needs, spending habits and in relation to emerging trend.
Interviewing, running surveys and polls are different ways to get inside the head of your customers (or prospective customers) and see what they think.
Likewise, you may need to run different surveys or workshop until you begin to see specific trends emerging, for example, the price may be too high for customers in different regions or the user interface may confuse customers and cause them to leave the site.
Spending on brand-name medicines should drop by $120 billion in the five-year period ending in 2015.
Spending on therapeutic medicine to treat asthma and chronic obstructive lung disease will drop from 9% in the five-year period ending in 2010 to 2%-5% from 2010 to 2015.


Lipid regulators will fall from second to fourth place, reaching between $29 billion and $34 billion in the same period. Drugs to treat hypertension are forecast to rise to fifth place with an up to $6.5 billion increase in revenue.
Categories expected to appear in the top 20 include treatments for glaucoma, Alzheimer’s, osteoporosis and attention deficit hyperactivity disorder. In 2010, the therapeutics class with the largest market share in the US was oncologics (radiation therapy) at almost $60 billion, followed by lipid regulators and respiratory agents at almost $36.5 billion and close to $36 billion respectively, according to IMS Health. Autoimmune agents accounted for just under $21 billion of the market, and antidepressants settled at just over $20 billion. China will lead these markets with spending expected to more than double in a decade to reach 28% by 2015.
The market for radiation therapy devices is expected to reach $3.5 billion by 2017, according to Global Data, representing a 10% compound annual growth rate.
Without a radical change in lifestyle habits, it is estimated that one in three people in the US will have diabetes by 2050, representing an ever-increasing market. The former is a curative measure that seeks to inhibit development of the condition, while the latter relieves the patient’s suffering due to the symptoms of the disease without treating the condition itself.
Global spending on medicine and therapy in 2015 is forecast to reach $1.1 trillion, reports the IMS Institute for Healthcare and Informatics. Meanwhile, anti-diabetics will rise to second place at between $43 billion and $48 billion. Overall, auto-immune drugs should see a substantial jump to reach between $27 billion and $32 billion by 2015. Antidiabetics represented the fourth-largest market share, with revenue just under $35 billion. A sub segment of the market, electron beam radiation therapy systems, is forecast to grow at 9% annually.



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