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17 December 2012 By Chris Dyson 12 Comments Writing your marketing plan for next year can be a daunting task if you are a Micro Biz owner. Everyone keeps on telling you that you must do this and not do that but ultimately only you will know what works for your business when you begin to invest in it. Below are a list of 43 ideas, tips or tricks you can start doing today that can help you to market your business for free and ultimately find more customers for your business. Circulate your Press Release with local and national news outlets if you have something that’s really worth sharing. Sign up for HARO emails and respond to requests from bloggers and journalists looking for experts to interview. Create an Electronic Press kit and include key contact information for your senior staff who can be contacted for press interviews. 97% of consumers search for local businesses online, therefore it’s very important as a small business to make sure that you are in the places your customers will be looking for your products or services.
Contribute articles to local publications, email the editor and offer your expert services to their readers. Comment on blogs that are relevant to your website’s topic and be sure to leave your URL. Respond to comments on your blog posts, this is a great way to build up a community and ensure that people feel welcome and will return to you site in the future. Run a monthly link roundup where you highlight your top 5 blog posts from around your industry. Accept Guest blogs from other people it’s a lot easier to come up with fresh content for your blog if other people are helping.
Find Bloggers running link round ups and email them your latest blog post to see if they might consider including it in their next one. Create a Custom Google Map about businesses or tourist attractions in your local area and share it on your blog. Run a big best blogs type post featuring a bunch of great blogs and bloggers, this is a great source of ego-bait and will get lots of social shares and links from the individuals concerned.
It’s well known that Social media channels are great ways to increase traffic and brand awareness for your business.
Build a Facebook Page for your business and create events, posts, contests and photo albums to engage with your audience.
Sign up to Twitter, or start using it much better than you are now – it’s a great way to network with other business owners and potential customers. Use SlideShare to market to a large audience for free: post presentations, case studies, create how-to-guides, repurpose blog content, etc. The basics of SEO aren’t too difficult to comprehend and there is a lot of stuff you can do for free that will get you some extra traffic from the search engines. Read the Microbusiness Hub guide to SEO  and make sure you are implementing the basic on site elements such as unique page titles and using key words in your content. Install Google Analytics on your website and setup goals so that you can see what methods of promoting your business online are working the best.
Install Google Webmaster Tools and Bing Webmaster tools on your site to check for any errors such as missing pages that are returning a 404 error. Optimise your page titles and meta descriptions to increase the likelihood of people clicking through to your site. Q&A websites and forums are great places to find potential customers for your business.
Join forums that are relevant to your business, join in the conversation and offer insightful and helpful answers to questions.  Forums are also a great source of links to your site too. Join Mailchimp and create an email list – include your email signup form on your blog and offer incentives such as a free e-book or whitepaper to encourage more signups.
Offer a set of “free tips” to people who have given you their email address, this is another great way to get more email subscribers. Business networking is a great way to expand your knowledge, learn from the success of others, find new clients and tell others about the great work of your business.
Run an event and promote it online, this great guide from Kane Jamison has some excellent advice on ways to get lots of free PR for your events. Offer a testimonial to your suppliers for use in their marketing materials or on their website. I hope this list of ideas has given you some inspiration for marketing your business in 2013.
If you have any more free marketing tips please them in the comments below, the best one’s I will include in the article above and I will link back to your website.
Chris Dyson is a Freelance SEO Consultant and currently blogs about Social Media and SEO at Triple SEO. Nice post Chris, below is a tip that is great for getting some targeted local leads which works in many verticals. Eilidh Macrae recently posted..What is the fundamental difference between PR and journalism?
You might want to look at your Raven Tools account as they are pulling Keyword ranking metrics early 2013! I would recommend Microsite Masters or Authority Labs as a good alternative for that particular service, but I do love all the other tools I have access to with my Raven Account. Doing these is also a good way of really getting to know what you want from your business and clients.


You don’t need to send them after all, and as a clarification exercise, always worth the time. A whole host of awesome free marketing tips to market your business that will get you more customers for free and increase your profits…. About Mohit TaterMohit is the co-founder and editor of Entrepreneurship Life, a place where entrepreneurs, start-ups, and business owners can find wide ranging information, advice, resources, and tools for starting, running, and growing their businesses.
When I speak to most entrepreneurs about business plans, many of them believe that the process ends after it’s written.
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4) Links to Third Party Websites - For your convenience, this website may contain hyperlinks to websites and servers maintained by third parties. You may be new to the catering business or perhaps you are simply interested in stepping up your marketing efforts. Use your food to get into the minds of local businesses that have the potential to use your services.
Trisha Jefford has worked a variety of jobs across the food service industry from waiting tables to working as a personal chef. For the marketing of your catering business, first you have to create your business website and then start marketing using online advertising tools available online using Google, Bing and Facebook.
When you decide to start and own a business, you must be able to work hard to keep it going for at least a couple of years.
In marketing any business, including your construction business, you must never let your guard down and continue letting your target customers about your business. Now, with a good marketing strategy, especially when done online, you should make sure that you are doing marketing plans that cater to both online and offline audiences. The ratings that you have gathered through social media for your company can help you provide an sense of accomplishment and authority in the industry that you are in. Using your accreditation badge, you can show your customers that you are a well-recognized construction company that can provide them with quality services. Researching is one of the most essential parts of building a company, especially if you are just new in the industry. A lot of people ask me for things they can do themselves that don’t require any additional costs to their business so that they can begin to see what works and then decide whether to invest more resources in those activities. It seems today everyone is a publisher so there is a high demand for interesting and engaging news. Hubspot have compiled a great list of 50 Local business directories, that you can begin to register your business listings on. Citations are very important, so sign up to getlisted.org for free to find some great places to submit your business online. Use your blog to build relationships, promote your brand and get customers into your sales funnel. Custom Google Maps are a great way to get links and traffic to your website just like this one or this one. It’s very easy to get started and doesn’t require you to have to hire an expensive expert to get you going.
If you need some advice on how to avoid looking stupid on Twitter then read this article by Gaz Copeland. Make it easy for visitors to your site to share your content on their social networks.  Use a free WordPress plugin like Sharebar. If you’re in the clothing, beauty, food or a similar lifestyle business, your micro business is a natural fit for image sharing on Pinterest and it currently brings more referral traffic than Google+, Linkedin or Youtube. For very little effort you can get hundreds, even thousands, of extra visitors to your site quickly. This is a great way to let people know you are not just a robot and are adding value to your network.
Use this research to create content for your blog or website that your potential customers are looking for. They are also an excellent way to show people you are knowledgeable about your area of expertise. A lot business networking groups can be quite expensive which can be hard to commit to if cash flow is tight but there are lots of “free” ways out there to connect with other business people in your area.
You may also want to use Copyscape with which is great for checking your content is unique as Google really doesn’t like duplicate content. It’s hard to write a PR release unless you know exactly who you want to reach and why. Primary research means you are directly obtaining feedback or data from your target market. Presentation of the information via the Internet is not intended to create, and receipt does not constitute, an accountant-client relationship. We assume no liability or responsibility for any errors or omissions in the content of this website or such other material or communications.
Whatever your situation, the following tips will help you to build key relationships with local people and businesses in your area and take your catering business to the next level. People may have a hard time remembering names and faces, but they will always remember where good or unique food comes from.


I’m talking about networking with wedding planners, event planners, and bridal shops, to name a few. The old saying is still true; there is no better way to a person’s heart than through their stomach. Today, we are faced with a hypercompetitive market because of the different marketing strategies being used by different industries. By obtaining the necessary accreditations from different accreditation services and associations can provide you with an advantage through getting certificates and badges.
You can also acquire the necessary training badges to add as your accomplishment not only for your company but also for your employees. Do not hesitate to ask them for ratings because you can use them as reviews once potential clients view your website. For instance, a construction company should be able to know the kinds of marketing trends that will allow them to gather more customers and project. This will be of your advantage because it will be easier for your clients to tell about your construction company by word of mouth to their relatives and peers. If you are UK based then you may want to look into Free Index, which has a great system for finding B2B service providers. Free guest blogging communities, like My Blog Guest, are a good starting point for finding bloggers who want to connect. Some methods of conducting primary research is through surveys, questionnaires, focus groups, or in-person interviews. Deciding between these two types of data will determine the format of the questions you would like to ask. Great, you’ve determined the correct number of samples to have, now you decide to hand your surveys to any John Doe on the street!
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You’re in an industry where customers are very social online, sharing content and discussing food experiences with their friends online. Keep your Pinterest, Flickr, and Instagram updated regularly with fresh and interesting images. Trisha currently blogs and writes for EZ Cater a site specializing in helping you find the perfect corporate caterer.
Once you have a good marketing strategy in place, it would be easy for you to put customer acquisition on your plan.
This way, you will not have any problems getting projects because they will be the ones to contact you with all the details.
Here are some of the easiest marketing techniques that you can follow for your construction company.
You can use these badges and certificates on your business’ website, email, and even for your business cards. You can also provide them your business card for them to email or call you when an opportunity for another project occurs. So many new business owners believe that all they need to do is pick an X number of people (lets say 100) to ask their marketing questions to and that represents a good sample size. Neither we nor our suppliers shall be liable for any damages of any kind with the use of this website. Or rent a space at farmer markets, flea markets, art events, or where ever hungry people gather. Ask to leave your cards or brochures in their shops, perhaps even offer to give a discount to their clients if they refer you. You can also include them when you are using your vehicles to advertise your company by means of magnetic signage or tarpaulin posters.
This involves collecting information through newspapers, magazines, census data, or trade publications. Most start-ups I talk to typically only rely on secondary research, but in order to obtain the most relevant feedback on whether your target market is interested in the products or services you’re offering, primary research is absolutely necessary. For example, understanding how much income your potential customers earn, how old are they, how big is the typical household, how many years of post-secondary education do they have, or even how many times they go to the movies. The data you gather from the testing will either validate your assumptions or invalidate them which will cause you to do some major revisions to your initial business plan.
This should have been previously defined in your business plan, but if you haven’t then consider who are your ideal customers, where are they located, and how will you find them. These kind of services are poised to take up increased market share as more customers are looking for quick solutions. Reach out to prominent individuals and businesses in the local area through Facebook and Twitter. Some examples of qualitative data is the gender of your market, the type of religion they have, their race, their occupation, or even their political association.
It involves knowing how big your total population is and what do you want your confidence level to be.
Luckily, for those that are mathematically adverse, there are a few resources online that can help calculate the correct size for you.



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