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Laut eines aktuellen Berichts des Bundesverband des Deutschen Versandhandels (bvh) nahrt sich der E-Commerce Umsatz in Deutschland der 7 Milliarden Grenze im Q1 2012 an. Als ein Grund fur diesen Anstieg sehen hier die Experten die gestiegene Internetnutzung in Deutschaland an. Es wird erwartet dass ein betrachtlicher Teil der Kaufe uber das Internet umgesetzt werden. Im Marz 2012 hat Eurostat, eine Statistikagentur der EU, demographische Daten (2011) von Online Kaufern veroffentlicht.
Mit einer starken Onlinekaufer Basis (25-34 und 35-44 Jahre) unter den beiden Altersgruppen, die im Allgemeinen gut verdienende Zielgruppen reprasentieren, wird erwartet das die Onlineumsatze weiter steigen. Damit Kunden von Ihnen online kaufen, mussen diese Sie und Ihr Angebot zuallererst online finden konnen. Erfolgreich agierende Unternehmen nutzen alle moglichen Kommunikationskanale um mit Ihrer Zielgruppe ins Gesprach zu kommen.
Die Fahigkeit online zu kommunizieren hilft ihnen dabei besser zu verstehen was ihre Zielgruppe von ihnen erwartet.
Unternehmen die willens sind mit ihrer Zielgruppe in Blogs und Social Media offen und authentisch zu kommunizieren, zeigen das sie Interesse an ihrer Zielgruppe und deren Meinung haben. Unternehmen die eine offene und authentische Kommunikation in Blogs und Social Media vermeiden zeigen damit dass ihnen die Meinung ihrer Zielgruppe unwichtig ist.
Wenn Sie mit Ihrer Zielgruppe ins Gesprach kommen wollen, dann engagieren Sie sich dort wo auch Ihre Zielgruppe ist „ONLINE“ in Blogs und Social Media!
Marketingverantwortliche sind interessiert die Effektivitat ihrer Social Media Marketingma?nahmen zu messen, wie Sie Aktivitaten in Umsatz umwandeln konnen und die besten Social Media Taktiken zu erlernen. Haben Sie bereits Ihr Unternehmen fur eine offene und authentische Kommunikation mit Ihrer Zielgruppe in Blogs und Social Media positioniert? Heute habe ich in der Computerwoche einen Artikel „Kunden gewinnen mit wenig Geld„ gelesen.
Der Titel klang vielversprechend und ich war gespannt was ich dort interessantes erfahren werde. Es ist bei einigen sogenannten Werbeprofis leider immer noch nicht angekommen, dass sich das Kunden – Kauferverhalten (B2C und B2B) in den letzten zehn Jahren massiv verandert hat. Vor zehn Jahren haben Unternehmen noch bestimmt, wie Sie drau?en am Markt wahrgenommen werden wollen. Unternehmen die Ihr Business auf diese, nicht mehr zeitgema?e Art und Weise vermarkten wollen, werden nur eines damit erreichen, das sie Ihre Reputation in Frage stellen und im schlimmsten Fall Ihre Marke massiv schadigen, ohne es zu wissen! Der Kunde von heute mochte nicht mehr mit Angeboten telefonisch oder per Werbebrief belastigt werde.
FRAGE: Wann war es das letzte Mal das Sie eine Geschaftsbeziehung mit jemand eingegangen sind der Sie ungefragt telefonisch kontaktiert hat, oder wann haben Sie das letzte Mal eine Postwurfsendung geoffnet und haben das enthaltene Angebot angenommen? Die Chancen sind gut, dass die Aktivitaten auf die Sie nicht oder nur mit Abneigung reagieren, den selbigen negativen Anklang bei denen haben, die Sie versuchen auf die gleiche Art als Kunden zu gewinnen. Der Kunde von heute will Angebote dann finden wenn er so weit und auch der Meinung ist, dass er diese jetzt benotigt.
Dazu geht er online ruft Google auf und tippt seine Suchbegriffe ein und die Informationen die er dort findet, fuhren ihn zu den entsprechenden Anbietern und Angeboten. Mit Content Marketing und Social Media verbessern Sie Ihre Chancen bei einer online Recherche in Google gefunden zu werden. Mehr Besucher auf Ihrer Webseite, bedeutet auch dass Sie mehr Leads –Verkaufschancen generieren. Abonnieren Sie unseren gratis Inbound Marketing Newsletter voll mit hilfreichen Tipps um mehr Leads und Geschäft zu generieren. The value of Social media marketing is a topic which is hotly debated by various entities within the world of web development.
Facebook has amassed the staggering amount of over 900 million users, who post a total of 3.2 billion comments daily. The list goes on and on, and it is immediately clear that there is certainly no lack of traffic and potential customers using social media.
Feel free to contact us to discuss any queries you might have on social media marketing, and get your brand connected today!
In an environment where too many claim to be 'webmasters', spend a few minutes with Brandmedia and you will understand why they have our account. We used BrandMedia to build our online store, and blog, they delivered exactly what we were looking for. Absolute Edge Media believe in providing expert advice, leading from the front, engaging strategic thinking and providing creative solutions to marketing your business, proving that anything is possible. Understanding how to transition from old, traditional marketing styles to the new age, ultilising new technologies to push forward with developing your brand awareness and harnessing fast moving styles of communication, such as social media marketing. With a team of passionate and talented individuals equipped to think outside the box and using strategic and creative thinking with a fresh, innovative approach – we will help you achieve success in meeting your marketing objectives and boost your brand awareness across all platforms.
At this time of year we see some users change the way they use social media – predominantly younger people < 40 years of age. The company has been working on ways for users to search for individual posts or topics, and now this is easier to do on mobile (at least on iPhone for now) and desktop.
Today we’re updating Facebook Search to make it easier to find the posts that have been shared with you. Your search results are personalized and unique to you and, as always, you can only see things that have been shared with you. You’ve also told us you need better search on your phone, so today’s updates were designed for mobile — they’ll be available on Facebook for iPhone in addition to desktop.


With one on one on-site training our social media courses will teach you how to harness the marketing potential of social media to generate more business sales.
Last week, we had the privilege of participating in the annual Social Media Marketing World conference in San Diego.
From the moment (literally) that I stepped on the plane, I had a conversation about the upcoming conference with the woman next to me. All of the information above should lead marketers to one simple conclusion: Instagram has definite potential for engaging both B2B and B2C audiences.
Earlier this week, I had the privilege of attending a session at Social Media Marketing World that included Matt Rozen, the Director of Social Media at Adobe and Jenn Beening, the Social Media Planner for San Diego Zoo Global. For the first time in the history of media, users can engage with the worlda€™s professionals in one place. There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content.
Wea€™ve all heard the stories of brands failing and flailing on social media as they try to respond to customer service inquiries. Add that to theA fact that some companies are doing it so well and therefore aiding an increase in customer expectations. For the first time at Social Media Marketing World, there were sessions dedicated to building a social infrastructure to enable your company to exceed customer expectations.
According to a 2015 report, Instagram is the most important social network to American teenagers. Well, one way is embracing tools that help you easily and regularly post, engage, sell, manage accounts and measure results.
However, to this day over 65% of marketers are still challenged to assess the effectiveness of their social media activities and 62% are still struggling to design an effective social media strategy (eMarketer). Ita€™s clear that while there is opportunity with social media marketing, there is still much to be learned. Below are just a portion of the sessions that we are most excited to attend and cover at the upcoming conference.
Social media is a mainstay of B2C marketing, but ita€™s hard to imagine B2B brands rocking the most popular platforms today.
Despite the cognitive dissonance, brands with a solid B2B social media strategy are finding and engaging an audience across social media. Within social media marketing there is a lot of opportunity for brands to create great experiences for their communities, create brand affinity and influence purchasing decisions. I think most marketers would agree that social media and content marketing compliment each other nicely. I like to think of social media as the vehicle that drives your content where you want it to go. Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part of their overall digital marketing strategy. Recent research has found that people only retain 20% of text that is read without visuals. In Social Media Images Part 1 we discussed the proper image sizing, best practices and tools.
When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. Ia€™m somewhat new to marketing, but have been in comedya€”improv, standup, and storytellinga€”for over a decade. Die deutsche Wirtschaft ist aktuell in guter Verfassung, da die Wirtschaftskrise sie nicht so stark getroffen hat, wie andere europaische Lander und viele Deutsche Burger haben mehr Geld zur Verfugung.
Demnach sind Internetnutzer in Deutschland 25 – 34 und 79% sind bereiter online einzukaufen.
Um online besser von Ihrer Zielgruppe gefunden zu werden mussen Sie dort auf sich aufmerksam machen, wo sich Ihre Zielgruppe online aufhalt.
Sie sind daran interessiert zu erfahren, was ihre Zielgruppe (aktuelle und zukunftige Kunden) online uber Sie denkt und kommuniziert. Gehen Sie zu Google und Tippen Sie Ihre Branchenbezeichnung, oder einen branchenrelvanten Begriff (nicht Ihren Firmennamen) ein.
Denn wenn Sie als Unternehmen weiter die gleichen ausgetretenen Trampelpfade nutzen wie alle andern dann werden Sie auch die gleichen Ergebnisse haben. Sie sollten nach kreativen Wegen und Moglichkeiten Ausschau halten, die Aufmerksamkeit Ihrer Zielgruppe zu erregen um mit dieser in einen konstruktiven Dialog zu treten.
Sie bauen sich einen Namen als fachkompetente und vertrauenswurdige Quelle auf und werden online auch als diese erkannt und ziehen so mehr zukunftigen Kunden zu Ihren Angeboten. Diese konnen Sie dann anrufen um mit ihnen uber eine mogliche Geschaftsbeziehung zu sprechen.
With factions fighting on both sides of the fence, you might well be left wondering if it is worth investing any time or money in trying to promote your brand on social media. Users sharing your posts and recommending your products will create and awareness of your brand online. With the billions of people using social media, you can be certain that there are potential customers looking for exactly what you have to offer.
We see some of this demographic ditch their business related social networking in favour of posting up their summer holiday enjoyment. For instance, if you wanted to find posts or photos from a friend’s wedding, you can type in the friend’s name and wedding, and it will return results most relevant.


You’ve told us the most important thing is being able to find posts you’ve seen before, and now you can. If you’re a local business looking to leverage the huge marketing potential of social media this will be the best money that you will spend all year.
We joined over 3,000 other marketers and marketing influencers who were looking to explore the latest trends and best practices for social media marketing. It was her first time at a conference like Social Media Marketing World and she planned on spending the flight trying to figure out which sessions made the most sense for her to attend.
Recent research has also found that over 50% of individuals on Instagram follow brands on the platform. Both of these companies have done amazing things with their branded Instagram accounts and shared some very useful tips for other companies trying to improve their strategy for marketing their brand through Instagram. The LinkedIn network provides access to a A quality audience within a professional context. Below are 4 content marketing opportunities shared by LinkedIna€™s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.
In fact, customers now expect a response in an hour or less after reaching out to a company.
From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social network with more than 400 million monthly active users. In fact, brands have invested billions of dollars trying to build a social community that would ideally build awareness, engage potential customers and eventually lead to sales.
Later this month some of the TopRank Marketing team will be attending Social Media Marketing World in San Diego. How can you promote sophisticated financial instruments, cloud software, or heavy machinery on Instagram? Whether ita€™s biting our nails, constantly driving like wea€™re on a racetrack or something youa€™d rather not admit to, wea€™ve all got them. A recent study found that 84% of CEOs and VPs say that they use social media to make purchasing decisions. But as social media continues to evolve, it’s importantA to remember that wea€™re not driving down a one-way street.
What that should tell you is that in order to help your prospective and customers retain information, you MUST include compelling imagery. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the a€?noisea€? of social media. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything thata€™s read. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Gefolgt von Internetnutzern 35- 44 Jahre mit einer 70%igen Bereitschaft online einzukaufen. Holen Sie diese dort ab wo sie stehen, warten Sie nicht langer sonst wird das Ihr Mitbewerber fur Sie erledigen! Wenn Sie auf der ersten Seite bei Google unter den Top funf Ergebnissen erscheinen, dann herzlichen Gluckwunsch. You will be able to reach them quicker through social media marketing than with most conventional marketing methods. Adding content daily and posting links referring to your website will count towards a better ranking in search engines, providing you with an added boost of organic SEO. Talk to us!10 Google Analytics Advanced Segments That Reveal Search & Social ROIHow Much Does A Small Business Website Cost in 2014?Internet’s new biggest threat? With our combined 25 years experience in both worlds we will help you navigate and negotiate your way through the process and give your brand the best chance for success. With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer. So when they fall short, they are falling short of the bare minimum, creating friction and negative experiences between the brand and its customers for everyone to see. This conference is the largest of its kind and will not disappoint social media marketers looking for a way to improve effectiveness and create a more effective social media strategy. It brings to mind an image of, say, a construction crane on the beach, with the caption a€?Sipping margaritas and loving life!
Increasingly, though, brands are finding their niche on the more casual, less business-oriented sites like Instagram, Facebook, and even Pinterest. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they areA processing the images faster than the text. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more. It can also be used as a means for engaging your online community, publishing and targeting specific content andA building brand awareness. And at the heart of it, both are about telling a compelling story and making a human connection. Once you get in a routine, it can be hard to break habits that are helping, but may possibly be hurting your brand.




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