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While most consumer packaged goods (CPG) companies have been hesitant to embrace mobile marketing, that’s finally changing. Mobile applications are one of the most popular ways that large companies are getting involved in mobile marketing due to the explosive growth of mobile smartphone usage.
Advertisers are also getting more creative with their use of rich media ads to target specific audiences. Fortunately, mobile marketing continues to prove its worth and drive more and more companies toward this powerful channel.
MDG Advertising, a full-service Florida marketing agency with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.
This entry was posted on Thursday, September 27th, 2012 at 8:58 am and is filed under Consumer Packaged Goods (CPG), General, Mobile Marketing.
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More and more of these brands are getting increasingly involved in mobile applications, QR codes, and rich media ads in their ongoing efforts to develop direct relationships with consumers. Global brands such as Kellogg and Johnson & Johnson are rapidly realizing the value of mobile apps based on the high levels of consumer engagement and outstanding relationship-building opportunities they provide. Many early adopters began by simply placing these scan-able codes on their products as a way to connect with consumers in-store and provide them with additional information and coupons. Today’s mobile marketing offers outstanding targeting options, as well as a variety of technologically advanced features designed to maximize consumer engagement. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, Web design and development, email marketing, mobile marketing, social media marketing, and SEO. In addition, some of the early adopters of mobile marketing have been reaping the rewards and returns of mobile and are investing more of their resources in the powerful channel. As a result, many brands are becoming extremely innovative with their mobile app development and creating virtual experiences that drive consumer interaction and build brand preference.

Now, corporations like Procter & Gamble are increasingly creative and placing these codes on bus shelters to allow busy people to instantly purchase products from their affiliated brands while out and about. While companies like P&G are allotting more than $10 million annually to mobile marketing, others are holding back from making such large investments until mobile’s metrics improve enough to demonstrate its value. This demonstrates the enormous untapped potential of QR codes that brands are only beginning to explore.

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