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Assistant Brand Manager, xx Brand 2008 – 2009 Developed fundamental skills in consumption analysis, P&L management, budget management, forecasting and volume tracking Assisted with the development and presentation of annual brand planKey Accomplishments Initiated proposal for x innovations to differentiate xx brand from yy brand and justify its premium positioning. Clipping is a handy way to collect and organize the most important slides from a presentation. Tell stories.  Storytelling is another overused term, but at its core, it means packaging information into meaningful and entertaining narratives to forge stronger emotional bonds with customers. A highly skilled and commercially grounded marketing professional with a proven track record of delivering results. Five Connectors With the Consumer: Under the Brand Idea are 5 Sources of Connectivity that help connect the brand with consumers and drive Brand Love, including 1) the brand promise 2) the strategic choices you make 3) the brand’s ability to tell their story 4) the freshness of the product or service and 5) the overall experience and impressions it leaves with you. Brand Values should come from the DNA, and act as guideposts to ensure that the behavior of everyone in the organization is set to deliver upon the Brand’s promise. Goals: While the vision serves as a 10 year big goal, it’s also important to have annual goals to push and challenge everyone in the organization. When working with a house of brands, where you have multiple brand names under one corporate name (P&G, Kraft, General Mills and Johnson and Johnson) the brand plan would look different.
We also love great marketing content and we’ll do whatever we can to bring you the latest in marketing news + insights, career advice, events and training resources. Include 3-4 sentences that summarize what makes youunique and ensure to customize your bullet point list of key strengths to the ones outlined in the jobprofile you’re applying for)Dynamic, results-focused Associate Brand Manager with 4 years of Tier 1 CPG experience at XXX.
An e-commerce client of ours recently noticed that millennials represent their largest  and fastest-growing customer segment. And the best stories aren’t just splashy entrepreneurial chronicles, like Steve Jobs’ life or Richard Branson’s latest exploits. Employees, in fact, can be both a rich source of stories and a powerful channel through which to tell them.
Staking out a position on a topical or important issue and offering insights or ideas can yield far-reaching brand benefits.
An enthusiastic, creative, self-motivated and lively individual accustomed to work in pressurized business environments with tight deadlines and limited resources. Innovative and organized with a history of developing comprehensivemarketing strategies and practical tactics that produce measurable results. This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand.

As Brands become more loved, they go beyond being just a product and they become an idea that fulfills consumers’ emotional needs in the consumers life.
The big differences are the teams are smaller and the culture of each team usually follows that of the corporate name. I love great TV ads, I love going into grocery stores on holidays and I love seeing marketers do things I wish I came up with.
Skilledin P&L management, business analysis, brand activation, innovation and creative development.
US counterparts decided to pick up Canadian innovations due to strong off-take & performance. That simple fact, backed by the right data and company history, qualifies them to build content and create speaking platforms around what they’ve learned about marketing to millennials.
The most persuasive might be closer to home; they can be customer testimonials, community happenings, or employee exploits. The essence of good PR is having someone else talk about your brand rather than the company itself. One of our clients, McGraw Hill Federal Credit Union, has embraced a campaign around financial wellness. Outstanding communication,presentation and interpersonal skills with reputation for forming productive business relationships at alllevels. We offer innovative staffing solutions to Fortune 500 companies and some of the world's most iconic brands. Strongleadership and communication skills with a reputation for instilling enthusiasm in others and leadingteams to achieve shared goals.
Created best-in-class market share report, now used by all corporate brands, to uncover deeper market insights and opportunities.
There are many ways to use classic PR strategies to add depth, color, and cohesion to the building blocks of brand identity. When we placed a local newspaper story about an employee who lost 50 pounds and regained her health with the help of the fitness and wellness resources available to her at work, it added depth and credibility to the client’s reputation. The third-party endorsement – either implied or explicit – is often very effective, sometimes more so than paid media.
It’s an example of thought leadership around a key issue relevant to many customers that has nothing to do with coffee or social networking. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace;  and raises funds for financial wellness causes.

Enthusiastic, creative, self-motivated and lively individual accustomed to work in pressurizedbusiness environments with tight deadlines and limited resources.
Ideally it is Qualitative (yet grounded in something) and quantitative (measurable) It should be motivating and enticing to get people focused. They map out a range of decision trees that intersect and connect by imagining how events will play out. Led cross-functional team to maximize sku assortment (over x skus) to improve operational efficiency and profitability of overall business.
It helps when the publicity results include “proof points” that reinforce a brand proposition or identity. My background includes CPG marketing at companies such as Johnson and Johnson, Pfizer Consumer, General Mills and Coke. A customer testimonial is an obvious example, but third-party endorsement can also come with content sharing and social media community-building.
I’m now a marketing consultant helping brands find their love and find growth for their brands.
Managed all project timelines and worked closely with R&D, Finance, Supply Chain, and Consumer Insight. Initiated summer media program, partnering with x and y, to build awareness of xx during peak consumption months. There are four main types of strategy: 1) consumer oriented 2) competitive oriented 3) operational and 4) financial. Innovation planned to deliver over $xxMM in net sales volume (in 2010) and change category dynamics.
The Brand Values become an extension of what the Brand Leader wants the brand to stand for.
Worked with North American agency partners to develop 2010 xxx campaign, using both traditional and non-traditional channels, to educate and build an emotional connection with consumers. Successfully sold in 2010 innovation to xxx customer resulting in $xMM of incremental business.
Developed 5 year launch plan, including P&L and innovation roadmap, to introduce a new xxx brand into North America.

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