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Unless your marketing team consists of one person, it’s time to put down the Excel marketing calendar. If you are a retailer with a large marketing team, you are probably guilty of having several Excel marketing calendars floating around on your shared drives. Even with dedicated staff, it isn’t possible they can capture every single change being made to events across the files. If that didn’t convince you, what happens when you need to pull up all the events you ran in week 33 last year?
We haven’t even touched on the greatest failure of Excel marketing calendars: their inability to show the linkages between events and campaigns.
How is the modern retail marketer supposed to visualize their carefully crafted integrated marketing campaign with Excel? To be honest we aren’t sure how marketing executives cope with reviewing their marketing calendars in this format.
The future of your marketing calendar isn’t just about seeing it on the iPad, it’s about tagging and storing all your marketing activity for reporting and reference. Editorial calendar - content marketing institute, This post walks create editorial calendar content marketing efforts.
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The ultimate in convenience AND organization, the Online Marketing Content Planner is a down-loadable electronic calendar for creating your annual email, blog, video, and social media publishing schedule for the year.
This easy-to-use, totally customizable content and message planner functions like an editorial calendar (see image above) for your online marketing messages and content. It is your central hub for brainstorming and recording the publication dates and topics of your articles, videos, announcements and status updates distributed and sent through your newsletter, email marketing, blog, YouTube, Facebook, Twitter and more.  Don’t be without it this year and in years to come! Align your messaging across different online channels – email, social media, YouTube, and more – are you being consistent and authentic? Wouldn’t it be great to get a helping hand creating your annual message plan right along with the perfect tool to do it? Join the Email CommunitySign up for email and get new blog posts, breaking industry news, event discounts, the latest free email tools and more! Brandeo's popular, free marketing calendar template has been updated for 2011 and is available for download. Those of you with Excel ninjas on staff will likely have several spreadsheets linked to one central marketing calendar.
The lack of an audit trail is frankly scary; who changed the main offer on the email from 10% to 20% off?
Let alone the associated reporting and media review as the campaign is built and executed over a period of several months.

Printing them out doesn’t make it any better, squashing that much data on to 11×17 makes retail veterans shudder, and then, squint as they attempt read it.
It’s about pulling up an integrated marketing campaign with a single click, and being able to actually see all of your media in a single place.
Sure that seems like a good idea, but then there are probably a couple of folks on staff whose sole job is keeping up with updates and changes to the files. Change logs that come from audit trails are immensely useful when it comes to driving workflows and notifying team members of edits. It’s about taking a step into 2013 and using what some of the largest retailers in the world are already leveraging to their advantage. Okay, maybe we can copy over the data into this year’s file, perhaps just the circular and website events so the marketing team isn’t scrolling forever to find their info. That’s terrible; now you aren’t playing with a full deck of cards by not allowing complete access to your historical marketing data.

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