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Combine all these for a scavenger hunt campaign: use QR codes to post clues for mobile devices, link to a Google map and locations, integrate the campaign on your blog, Twitter, and LinkedIn, ask fans to submit photos of the sites on the scavenger hunt, and do an ad promoting it. I was recently asked for a list of top-ten green marketing campaigns so here is mine in chronological order.
Some were created for large companies and some for small companies, but they all share in their innovation and how they changed the conversation about how to market green. TOMS Shoes “Project Holiday”: For the month leading up to Christmas 2008, TOMS promoted their Project Holiday campaign to sell 30,000 pairs of shoes, so they could give the same number of protective rubber shoes to kids in Ethiopia. Toyota Prius “Harmony”: a fully integrated multi-medium campaign that showed how the Prius delivers extra power, space, safety, advanced technology and superior gas mileage.
Timberland “Earthkeepers”: A global campaign showcasing the Earthkeepers collection of eco-friendly apparel that includes TV, print and retail ads, as well as social media and a microsite that uses 3D technology.
Method “Just Say No To Jugs”: A cheeky campaign typical of Method’s marketing mocks mainstream cleaning products products as feeding a household’s “jug” habit. BMW Diesel “Ch-ch-changes”: A winning campaign launched at Superbowl XLV that communicated valuable information and a relevant message to the American audience about the environmental benefits and ch-ch-changes in diesel technology. What is your opinion on the production of the Toyota Prius emitting more greenhouse gas and more CO2 than any other car production? As for the efficacy of the ads, as a marketing professional, you know that correlating the social impact of an awareness campaign, not to mention sales of products, with print campaigns is elusive at best. Ecopreneurist is part of the Important Media network of blogs working to make the world a better, greener, more profitable place. Preparation for the air vacation is actually the beginning of the trip, because when you start planning, it gives you a thrill of anticipation.
This Marketing Activities Checklist is helpful to corporate marketers and business owners who would like to organize proper introduction and promotion of their companies, brands and products at the market.
Market analysis is a regular collection and review of data and findings that relate to current marketing situation influencing an organization. Use the following Marketing Audit Checklist as guidelines for examining various aspects of marketing management.
Marketing Automation Checklist is a guide on how to make processes (that would otherwise have been performed manually) much faster, easier and more efficient, hence more profitable.
Marketing budget is an estimate of monetary resources required for an organization to market certain products or services. Marketing collateral is the combination of advertising choices a company uses to capture the ideal customer and improve prospecting. This Marketing Communications Checklist will guide you through a series of steps for planning and managing communications.
This marketing event checklist is designed for business managers who need to be guided through process of preparing special marketing arrangements to improve and strengthen market positions of their companies, services or products.
This Marketing Letter Checklist will be helpful for specialists involved in product advertizing, marketing and promotion. When you are in charge of planning a marketing campaign, you may have a need in using marketing materials guidelines that describe available options, ways and modes for the best campaign planning.
This Marketing Mix Checklist is created to help marketers and business managers who would like to guide their activities in creating workable marketing mixes for their companies. This Marketing Plan checklist can be used to learn the main marketing plan deliverables which are necessary to meet the purpose of such a plan. This Marketing Project Checklist is a list of question which when answered will give you a vision and conception of components necessary to dive and accomplish a project to market your products, brand or company. This Marketing Proposal Checklist will be helpful to everyone who seeks improvements for the current marketing strategy of a company.
Conducting marketing research campaigns helps businesses to get insight into their markets, reach target consumers and understand how to better sell and promote their products and services. This Marketing Skills Checklist outlines a set of the most important skills and abilities that help salespersons and marketers to promote, advertize, and sell products and services. As a marketing professional, you can start writing your marketing strategy by creating a market plan outline that help you gather information and organize marketing researches. Read this Marketing Tactics Checklist to get a list of tactics that can help improve strategic marketing.


Marketing Techniques Checklist is created for business administrators, marketers and salespeople who want to improve their marketing techniques to attract and retain the customers. A market entry strategy is a high-level plan that proposes the best method(s) of delivering and distributing your product or service throughout the marketplace your company is going to step into.
Market opportunity analysis is a decision making tool that allows determining the probability of success in a growing market. This Market Penetration Strategy Checklist includes general guidelines for creating an effective penetration strategy. A good market report should provide readers with sufficient information about market research, problems, solutions, and recommendations for improvement. Breaking down a broader market into segments is the right way to select the right target market for various brands. Market share analysis is a method of exploring how well a business operates in the marketplace, compared to its competitors.
Market size is a measurement of the total potential volume of a given market for an organization in terms of target customers, competitiveness, and available finances. Prior to entering a new market, there is a strong need to carry out a survey that intends to describe the market and provide insight into customers and competition.
This Market Study Checklist will be helpful to corporate marketers who need to study the situation on the market. Read this Market Visit Report Checklist to learn about what information you should report on when you market visit is finished. This Advertising Schedule Checklist is created to help those who wish to promote their brands or products through consistent advertising that is a key to business success, but even the most creative advertisement can appear useless if it does not reach the target audience. Whatever the industry sector in which your organization exists there are competitors, and to succeed in the competitive environment you should know how to analyze your competitors and generate ways to leave them far behind.
To gain fans’ attention and keep it, marketers need to create novel campaigns, or put a unique spin on familiar techniques. Use this infographic, listing 64 marketing techniques in eight Facebook feature categories. Let fans select the winner by voting, a hugely successful Facebook technique, as contest participants ask their friends to vote by visiting your page. The far-reaching campaign included national advertising, in-store programs, product sampling, a strong Internet presence, consumer promotions and strategic alliances.
The resulting creative was simple, beautiful and compelling and delivered the message in engaging ways. By the end of the campaign, they exceed their goal by 23% and raised unprecedented awareness for their cause ­– all without paid media. Especially the Toyota Prius 1 is known to be the most polluting car in its production, which is not outweighed by its use. We do know that the campaign was quite controversial (some, like you, felt it was an ill-conceived approach), but regardless, it received ten-fold in unearned media above the media buys.
If you’re an advocate for eco friendly marketing, you should sign the pledge for Marketers Against Waste and spread the word on reducing waste! Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries. Try CentriQS complete task management solution for planning, tracking and reporting tasks, projects, and schedules. A market analysis outline is the required document for planning actions for conducting the analysis. The checklist will be helpful for business managers and also people involved in planning and monitoring marketing activities. With a help of this checklist you can inspect all areas of your marketing to evaluate a degree to which it is automated. Typically this document takes into account all marketing expenses including marketing communications, salaries, advertising costs, office space costs, etc. The checklist focuses on describing basic marketing campaign components and also shows a series of key tips on planning a successful marketing campaign. Read this Marketing Collateral Template to find out how to use marketing collateral in your advertising campaigns and prospecting programs.
It will be helpful for PR managers, marketers, salespersons and other people involved in managing sales and marketing activities in your organization. It explains the key component of a typical marketing letter, describes 8 methods for creating the letter content, and lists additional tips and suggestions.


This Marketing Materials Checklist is designed to help you organize your campaign and choose marketing materials that fit into the campaign.
In this checklist you will find a list of suggested actions to derive new ideas on improvements and explore any existing opportunities for change.
The marketing strategy checklist will guide you through the process of creating your marketing strategy. The checklist explores basic marketing tactics that can be used by almost any organization.
In this checklist you will find a set of the principal techniques which underlie every specific marketing method. It can be presented as the process of gathering and analyzing critical information about products, customers, competitors and partners.
Read the following Market Entry Checklist to learn basic steps for developing a strategic way of entering your market.
It is used by various business organizations to forecast market factors that may have an impact on certain products or services. It will be helpful for analysts, marketers and other people involved in sales planning and market research. Use this Market Segmentation Checklist to find out what steps you can take to divide your market into segments and focus on promoting your products in targeted segments. Read the following Market Share Checklist to learn about the steps of carrying out this kind of analysis. Read this Market Sizing Checklist to find out what steps can be taken to determine size of the market your business operates in. Read this Market Survey Checklist to find out what steps you can take to run a survey in your market.
Using this checklist you will learn what items a Market Study includes and market areas you will need to study the most likely. Companies invest a lot of money into advertisement to promote and sell their products and services. This Checklist will assist you in learning types of advertising schedules, and organizing your advertising campaign to suit appropriate time.
Randomly select one marketing tactic from each category, and combine them for an innovative marketing campaign. This was a time when the media, and therefore public perception, was still understating the strength of scientific consensus on climate change. And, the campaign did win a Silver Lion for Print at Cannes International Advertising Festival in 2007.
We probably know too much about the real effects of climate change so that we no longer find these images tounge-in-check. We replaced buying thousands of dollars worth of swag with donating and campaigning for a Charity:Water Campaign!
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Use the given below market analysis checklist to learn how to create such a document and what steps you can do to analyze your market. This Marketing Budget Checklist explains all the costs to be included in a marketing budget sheet.
Read this Market Opportunity Analysis Checklist to find out the key steps in carrying out such an analysis. The checklist is designed for sales analysts, marketers and other specialists involved in market research. The checklist confirms that clients are the major parameter of readiness-to-market and also specifies the steps for preparing a business to a market. Additionally, Diesel was making a deliberate and provocative political branding statement that can not be overlooked. For these reasons I contend that the campaign represents a significant milestone in green marketing history. And, as you know, young people tend not to respond to heavy handed, know-it-all, wonky marketing messages.



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