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Authority, our advanced content marketing training program, is open to new members this week only.
Herea€™s the harsh truth about any marketing: therea€™s no magic switch you can flip to turn it a€?ona€? and make it start working immediately. If you do it right, youa€™ll create content that continues to send you new prospects and customers for many years after you created it. Then you hear about some new content marketing technique that promises to a€?revolutionize your business.a€? Maybe ita€™s infographics. When you dona€™t know what really works, every new content marketing technique that comes along is a distraction. What if you had a team of people sorting through the latest content marketing information for you? And what if that team packaged up their best information and delivered it to you every Friday for an hour or so in a fun, informative, private session? And what if they gave you time to ask questions and get answers that are specific to your business? Once a month, we dive deep into a specific content marketing topic to help you master it so you can use it in your own business. In addition to an in-depth webinar presentation, youa€™ll get downloadable materials that will help you apply what youa€™ve learned. Since many of us have similar business challenges, every member benefits from lessons shared during Authority Business Coaching sessions. Every month, Authority hosts a live Q&A session where you can submit your question and get it answered by members of the Rainmaker Digital team. We like to throw in wild card educational content once in a while to keep members on their toes. Ita€™s not easy to do what we all do: wea€™re juggling marketing our businesses with running our businesses. Either way, when we talk about work with our friends and family, we get the big, blank stare in return.
We bring you everything wea€™ve learned so you can feel confident that youa€™re applying industry best practices to your marketing efforts and your business.
In addition to our ongoing education, Authority boasts a substantial archive of valuable content designed to help you in almost any aspect of your business. Youa€™ll find more than 250 hours of education from people like Brian Clark, Chris Garrett, Pam Slim, Darren Rowse, Chris Guillebeau, Laura Roeder, Jon Morrow, and many more.
Therea€™s no risk to joining Authority: our 30-day money-back guarantee means you can join and begin benefiting from the knowledge and the community right now. If you discover you dona€™t want Authority, let us know within 30 days and wea€™ll refund your purchase no questions asked. Diego, Authority is a combination of ongoing education and archived sessions on a wide variety of topics. The plan that will work best for you is going to depend on the type of business you’re running. I’ve been giving serious consideration to Rainmaker Standard and know that that subscription includes access to Authority.


If I go the Rainmaker route, would I still be able to be part of the new Authority cohort model you described in last week’s webinar? October 7, 2014 by Tara Jacobsen I am thinking of making more YouTube video commercials and you know what that means, I am out there researching what is working now! To start, a word about commercials (video or otherwise)…no one wants to watch a blatant commercial for 2 minutes about your product.
Today we have an unlimited supply of ways to make video that we can include in our commercials! There are bunch of other resources that we can tap and I will include them when I break down each video. The videos that I am including in this post are all ones that I feel like I can emulate (I am not a professional video gal, but I do have some computer and graphic skills).
So for this one we have to go back in time and see that there was man (zefrank1) who had a cool voice, a bunch of videos of cats and a great idea. So now this is a proven winner and Friskies figures out that people 1) like the funny way Frank talks, 2) like kitten diaries and 3) will share the shit out of cat videos. Now, I have seen Frank’s videos from way back and some of them are downright horrendous (the one where he was on painkillers comes to mind), but the thing is he was out there busting his ass, making videos, being vulnerable and checking to see what would stick. That said, any of us could make a video like Frank’s cat video just by buying stock pictures, videos or even shooting videos of our cats ourselves. Two recent videos have shown that utilizing very low budget sets and technology like Skype can be put together to make an interesting video.
That said, there were elements in here that I liked very much including the font, the flashing computers at the beginning and the music. As you can see you don’t need to have a big professional set or a polished professional demeanor to be popular! This second one was doing using iMovie and one of the templates that come with the program.
I guess the last thing that I want to say is that figuring all of this out is probably going to take a little bit and you might have some god-awful videos in the meantime, but that it is worth the time to get it figured out! Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. You dona€™t have time to investigate every claim, so you take a guess at what you want to try next, and you dive in.
Ita€™s where we present everything wea€™ve learned from the front lines of content marketing in a format that shows you how to apply it to your own business. Wea€™ll provide guidance, resources, and recommendations to keep you moving forward with your content marketing and your business. Wea€™re inviting in a new group of members this week, and then we close our doors again until later this year. She's currently writing a book about content marketing, and you can follow along on her podcast Zero to Book. It seems Authority is a great trainign but it seems is an ongoing education, not so much like a plan I can follow or a course that can help me build a strategy. Tell me what you want to accomplish and what your challenges are, and I’d be happy to recommend some sessions you can watch that will help you come up with a good strategy that fits your business.


Q and A section is the one which is exciting and love to hear the problems from other content marketers. You can watch them whenever it’s convenient to you, and pause them, take notes, and re-start. The good news is that you won’t be alone: we have several members from the Netherlands already inside Authority!
This article's comments are now closed.Get instant access to proven marketing training a€” for free. There were probably athletes that were easily recognizable from that time, and yet we got the talking head guy who told us all about the features of Longines watches. It is truly amazing how far video recording has come, how small companies can really start to harness the power of video in their marketing without having to spend thousands of dollars on equipment or production! I am the kind of gal who has to research other people, how they are doing it and THEN I get creative inspiration that I can copy!
I have shared it personally with 1) my husband, 2) my children, 3) my friends and random strangers on social media because it cracks me up! There is nothing on there that we couldn’t do with a screen capture program and a laptop! I have to think that Chromebook bought the rights to use these video clips from movies in their video. These are super simple to do and for a commercial that I am sure cost millions to make, I feel like I could pull out some parts and do just as good a job! Bunny has grown a following of millions of people who want to hear what she has to say, just by being an interesting personality and being willing to put herself out there! There were no whiz bang graphics or snazzy animations when he started, just him, a little intro and a blender.
Using homemade videos as a template for your commercials rather than trying to emulate marketing agencies with million dollar budgets is a great way to get ideas for how to make your own videos.
Check out her marketing courses and products at the Marketing Artfully Shop or visit her Etsy Store, Paperly People. Get early access to entire chapters, share your feedback, vote on covers, and more when you register for free at The Book Factory. In each I will break down my thoughts so that you can see why they were picked with a theme for why I like them.
The neat thing about it is there are no cool sets, just a black background and good lighting. Now, there is a huge following in the marketing world about this guy, almost a cult following of people saying how great he is and how brilliant his marketing plan was.
The first video is by Gary Vaynerchuk who has a staff of production people who are there for him. Around video 100-ish he made a really funny video about Baby Echidnas that was a mashup of videos and screen captures.



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