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Social Media Marketing has led to a new era in business transparency and engagement, providing unique solutions and opportunities to grow your business. Ranking higher in search engines like Google effectively increases both your brand and visibility. All four experts, which included Twitter expert Lauren Fitton and the 23 year old CEO, or “Chief Ninja” of SCVNGR, Seth Priebatsch, expressed the same overwhelming sentiment that the #1 best thing you can use social media for is to simply listen.  Chances are that most of your target market is already on Facebook, Twitter, or Linkedin, so all you need to do is provide a platform where they can express their needs, wants and desires. Some people in the audience expressed some concern over the potential negative comments their businesses might receive in conversations in such an open platform. Even with top advice from the experts on social media marketing, it can still feel like a daunting task for small to medium business owners to constantly update their Facebook or Twitter pages simply to field conversations with their fans and followers. If your business has a need for some help with social media marketing, website design, or search engine optimization, Hide & Seek Media is a creative marketing firm that could help you out with locations in Boston, MA and Park City, UT. Contact UsInterested in learning how HSM can help optimize your digital marketing strategy? Law firms across United States are struggling with the execution of effective online marketing strategies.

Donnie, Alma, Paul, and Mark Wahlberg celebrate the opening of Wahlburgers in Hingham, Massachusetts. Susan Tremblay, Todd and Bill Finard, and Scott Connery celebrate the 90th Anniversary of the Providence Biltmore. Maria Stephanos of Fox 25 News and Finale Chef Nicole Coady admire gingerbread houses at the Christmas Festival. Founded in 1986 and recognized as a leading marketing and PR firm in Boston, CM Communications is a full-service marketing agency providing marketing consulting services to clients in a variety of industries.
It creates awareness, educates and influences public opinion, promotes and protects reputations and encourages organizations to communicate. Fitton suggests doing this by asking provocative questions or engaging facts related to your field, simply to start a conversation and generate some buzz among your target market.  It just so happens that this conversation is occurring right on your company’s facebook page or twitter account, creating a ton of traffic to your site. While this is a legitimate concern, Fitton believes this negative feedback could actually be a beneficial thing, as she said, “if you had spinach in your teeth and your fly open, you’d want someone to tell you about it,” and thus sees any negativity as a way to identify problems within your business.
Lucky for them, as another of the four experts, Paul Gillan, pointed out, they can still take advantage of the “global campfire” of social media by hiring a third party company to do it for them!

If you’re interested in learning more about developing your own creative marketing strategy, shoot us an email and tell us about your business and current marketing goals.
Despite the fact that if you are a marketing aware law firm and you know what to do to efficiently to generate leads for your practice, you may have little time or in-house expertise to put into practice your ideas. By integrating marketing efforts, including public relations, digital marketing, social media marketing, website development, advertising, graphic design, special events, and direct mail marketing, CM Communications delivers creative marketing strategies designed to successfully build brands, raise awareness among targeted consumer and business groups and deliver maximum results. Mike Troiano, another expert on social media and Holland-Mark blogger, also suggests that any complaints about your company can be remedied with a little bit of customer service, and social media allows you to respond to these complaints and potentially change a negative feeling about your company into a positive one.
Dell utilized this strategy to drop their negative comment rates from 60% to 20% simply by keeping an open dialogue with their customers through social media platforms. Online marketing is about testing and retesting strategies until you find the correct formula and keep doing whats profitable.

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