Marketing ideas for small business 2012 update,free marketing plan template download zip,marketing plan template powerpoint 5th - Good Point

Marketing done right will not only increase your small business income and profits, but also improve brand awareness and customer demand, as well as increase your market share for years to come. Make a list of the main things you are trying to accomplish with your small business as a whole, especially your sales and marketing, then select your top 3 purposes to focus your efforts and resources on.
Try to be really honest about the things your company can do better than the competition, as well as some areas that need improving.
Consider how forces and trends in the economy, technology, popular culture, demographics, regulations and others, impact or might affect your business or target markets. Do a Google or Bing search for your business category and your main location, like “Mytown auto repair” or “Townname beauty shop,” and see which competitors come up. Write down a vision statement for how you would like your company to be and operate 5 or 10 years from now if your business, marketing and operations are highly successful.
These are issues which are vital to your success and achieving your vision, but are uncertain or undetermined at this time.
Create a short survey using SurveyMonkey or other free tool, or give customers a simple one-page survey to fill out.
Set a few realistic goals for your business, marketing and sales for the next 6 to 12 months. Focus on one or more market niches that you can dominate through better performance and marketing. A persona is a symbolic person who you can describe in detail to represent each of your target markets.
What messages do you need to communicate to each persona to get their attention and become paying customers? Pull all your planning and strategy work into a short document, maybe just a page or two, that you can refer to often, to help you track progress and remember your original commitments.
Keywords are the words or phrases which searchers use on Google, Bing and Facebook to find a provider they are looking for, like “Boston seafood restaurant.” Try different search terms and see which ones pull up your competitors. Google, Bing, Facebook and other online advertising programs let you try different headlines and ad words to see which ones work the best.
If you’ve ever noticed that after you visit a website, ads for its products start popping up wherever you go online? More than 80% of potential customers search for a business on Google or Bing before they buy from them or even contact them.
For as little as $100 a month, you can have a Google ad campaign (those ads that show up on the right-hand side and top of the Google page). A free plug-in to your blog will automatically condense each blog post and put it on Twitter, Facebook, LinkedIn, Google+ and other social media. Use a pop-up website or blog plug-in to urge website visitors to join your email list and receive valuable content which you will share with them – like an informative free report. Share your valuable content by sending emails to your list at least once a month, although once a week is better, and more often if you are a prolific writer. Search Engine Optimization involves using your target keywords prominently on your website, making it search-engine friendly, and getting links from other websites.
Invite customers and prospects to share their opinions and ideas through a forum on your website. A professional logo is a valuable marketing tool, one you can use on all media as a symbol of your business. Each time your business does something new or noteworthy, provide a press release to local or national media in your niche.
Websites are great but nothing can take the place of a professional color brochure about your business, products or services.
Companies providing consumer services like plumbers, electricians and landscape companies can benefit from advertising in the Yellow Pages. Open your mailbox any day and you’ll probably see one or more large postcards or personalized letters. If you need to make a marketing presentation to a major prospect, particularly selling to another business, a PowerPoint slide show can be the best way to present your content.
If you sell to local consumers, advertising in local newspapers or magazines can really make the phone ring and the customers come in. You might think TV advertising is too expensive, but if you purchase through your local cable TV provider, it can be remarkably affordable. Radio is famous for reaching people in their cars driving to and from work, as well people doing housework or working at home who like music or talk in the background. Depending on what’s available in your area, a trade show can be a great way to meet potential customers in person, demonstrate your product, answer questions and capture contact information for follow-up. Get your logo and brand name printed on pens, cups, caps or t-shirts and give them away to customers, prospects and valuable contacts.
If you run a retail business, adding a magnetic sign to your vehicle makes it a rolling billboard seen by many thousands of people.
If you’re comfortable speaking to groups, look for opportunities to give talks at local organization meetings, trade shows, professional association meetings and other events.
Invite people whose opinions you value – customers, prospects, local officials, friends – to serve on an advisory board and meet a few times a year for a nice lunch and conversation about ways to improve and grow your business.
Share your expertise with your customers and prospects by putting on informative seminars or events, and promote them online and off. Periodically meet with your employees to let them know what is going on with your marketing program and other initiatives. In most cases your money for marketing is going to come from your gross margin, the difference between your total income and your total expenses. The more of the right marketing you do, the more income you’ll generate, allowing you to continue growing your marketing program and your business.
For more information on how to grow your business using marketing and other applications, visit the source of this small business guide, Lawrimore Inc.
This entry was posted in Marketing Strategy, Small Business, Uncategorized on February 22, 2016 by Buck Lawrimore. Enter your email address to subscribe to this blog and receive notifications of new posts by email. NCET is a member-supported non-profit that produces networking events to help individuals and businesses explore and use technology. Larry DeVincenzi will give you key steps to help position your brand in today’s competitive market place, in addition to resources to build effective email campaigns and websites. Chuck Sweeney will provide specific tips and techniques that the savviest of networkers can put to use immediately. Julie Ardito will share a hot list of ways you can build your business through public relations, media exposure and self-promotion, at little or no cost. Jarrod Lopiccolo and his team of developers will do a walk-through presentation on the set-up of several well-known free social sites, including: Facebook, Twitter, Flickr, LinkedIn and WordPress. Julie Ardito is principal of Julie Ardito Public Relations, a multi-faceted public relations and marketing firm that serves a diverse group of companies providing strategic and creative services that achieve results and a return on investment. Larry DeVincenzi is a creative brand marketing strategist with more than 25 years of progressive leadership experience in both mature and high growth companies.
Jarrod Lopiccolo co-owns and operates Noble Studios, an international Web development and digital marketing company.
As a multi-award winning company, Noble Studios provides clients with a high level expertise in Website design and development, prototype development, Web applications, user interface design (UI), print advertisement, marketing, and strategy.
Chuck Sweeney is a Business Coach and Motivational Speaker who has more than 30 years of experience in sales, marketing and leadership development.
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If you hire us to do your small business marketing for you, it would cost $1,490 to set up your internet marketing empire. If you spent money on a one time ad in a print publication it can run you from $800 to well over $1,000 easily to reach a limited number of eyeballs. Even direct mail (which I recommend doing by the way) would cost you well over $400 to do right. We have tried to make this affordable to all small business owners…if you pay just $149 you get access to the latest small business marketing ideas, tips and tricks. I’ve helped business owners transform their businesses in as little as 30 days, just by implementing a few online systems. Lifetime membership to the Marketing Artfully membership site guarantees that we will make all content online today available for at least 3 years following your signup. Tara’s “tell it like it is” personality combined with her 100 miles per hour presentations have earned her the title “The Queen of Marketing Ahhh’s” from her raving fans. You’ve done all the hard work of collecting potential customer emails and built up a strong customer email list. Receive updates on the latest trends in outdoor and guerilla marketing as well as special offers and seasonal reminders. This blog article covers some great ideas that can help you enhance your affiliate marketing business. When you begin your affiliate marketing career it is always a good idea to research the company(s) you are planning to become associated with.  Companies that frequently create new products are a great resource for any affiliate marketer. You need to educate yourself in the field of affiliate marketing before you can really be successful with it. One good tip learned from several accomplished affiliate marketers is to place deadlines on purchasing products.  If visitors see that there is only a small amount of time left to purchase a product, they might feel encouraged to buy the product before time expires.
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But many are too complicated, too demanding or too time-consuming for typical small businesses. Surprisingly many small businesses don’t do any marketing besides opening for business, hanging a sign out front and trusting word of mouth. You might want to do some online research if you are not familiar with the latest trends in your industry. Consider what you need to do to improve customer satisfaction, meet needs, sharpen your advantage and thereby increase sales. Messages may differ depending on where each persona is in the buying cycle – prospects, new customers, existing customers, former customers etc.
They buy products because of the way they help solve a problem, meet a need or make them feel (benefits) – few buyers care about what’s under the hood or on the circuit board (features). Each provides an advertiser dashboard that will indicate which ads were clicked on – and each click means they went to your website after clicking.
That is called remarketing, and it’s a great way to continuously remind your prospects about what you have to offer, thus increasing sales.
Google Adwords as they are called will drive traffic to your website when someone searches for a keyword you are bidding on.
Think back about your personas and provide words and images that will appeal to their state of mind and needs. Professional emails can convert prospects to paying customers and allow the sale of products, information or services online. You can produce informative videos economically and upload them to your own YouTube channel. Even though there may be an occasional negative one, the vast majority should be positive, which greatly enhances your business’s credibility and helps persuade new customers. For most businesses it is a waste – you have to consider whether your potential customers are searching for your kind of business this way. Keep it short and simple, use lots of pictures, and remember to focus on the benefits and not the features. Again this is best for retail businesses, and the station must be carefully selected based on audience demographics. They may not make the phone ring but they strongly increase brand awareness and interest among potential buyers. Your local library or Chamber may have a directory of local nonprofit groups, who are always looking for new speakers.
Invite customers, prospects and other business contacts, and peg it to something like the anniversary of your business start date.
If you sell in many areas, develop an online webinar or series to cover several related topics. Help each one be prepared to act as a sales agent for the company when opportunities arise. But if you don’t have any margin or profits – perhaps because you have not been marketing – then where is the marketing budget coming from?
You’ll gain insights to building your brand that can save you time and money, and much more. You will learn how focused self-promotion will help you develop a web of prospects; maintain existing relationships and how to “plan” for your next networking opportunity. Attendees will learn in a hands-on atmosphere as the Noble Studios team will use several members of the audience to demonstrate how easy it is to setup and start using social sites for business. With nearly 20 years of experience, Ardito excels in all aspects of public relations, including strategic planning, brand development, marketing communications, media relations, issues management, internal communications, public affairs and crisis communications. He is recognized for his expertise at building business and rejuvenating brands by identifying the market opportunity, crafting a vision, developing core strategies, hiring and training talent, and leading high-performing teams. Jarrod brings more than 10 years of UI development experience with an emphasis in Web technology to the business.
He was a senior executive with the New York Life Insurance Company where his background includes responsibilities for both national and regional marketing strategies as well as business development, sales, and special promotions.
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There are no costly monthly fees or setup charges, you get lifetime access to all of the small business marketing ideas currently available, as well as ongoing information on a monthly basis!
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Many of our customers are affiliate marketers, and the low cost allows them to start many different affiliate sites. This summary includes 53 of the best, most practical small business marketing ideas we could assemble.
This summary report is intended to give you, the small business owner or decision-maker, a leg up in the competitive marketplace And most of these ideas are inexpensive or even free, so you should be able to use many of them.
Realistically some of these are things you can do yourself, and some may require the help of a marketing agency or freelancer. Ask about their needs, levels of satisfaction, how they prefer to be communicated with, and what you could do to increase their satisfaction if anything.
So try to identify clearly the benefits you provide to each persona for each product or service you sell. This is another way of clearly identifying the benefits you offer in language the customer can relate to.
You may need to hire an agency to manage this, as it can be complicated, but very worthwhile. Get a marketing firm to help you structure your program or call Google for free assistance. Posting directly on Twitter, LinkedIn, Instagram, Pinterest, Facebook and more can also be effective for some kinds of business who are naturally socially oriented. Actually this is something you might want to do in the beginning of any marketing, online or off. A PowerPoint can also be placed on your website as a download or turned into an online video easily. Don’t give in to pressure from a single TV station sales rep until you get pricing from the cable ad folks. A good example is The Original CommuniTee, a community t-shirt advertising program available from Logonation.
The lower the cost of your product or service, the higher the percentage you should invest within that range. You may need to reduce your own take-home pay, find a way to cut overhead, or get a small loan. She has broad experience in assisting clients build their business through increased awareness and strategic brand development. He excels at strategic marketing planning, brand repositioning, creative advertising, Internet and direct marketing, marketing communications, public relations, social media marketing, business development and account management. As co-owner, he is responsible for securing new business, building strong relationships with clients and the overall strategic direction of the agency. Chuck is a member of the National Speakers Association and talks on various subjects including, Leadership, Motivation, Negotiating and Having a Balanced Life. You are about to discover how you can overcome the barriers that keep many small business owners from getting more customers & increasing their business profits using the Internet. Never feel like you are getting left behind again – help is here at a shockingly affordable price! Thanks, Tara, for helping this a€?dummya€? now look like a genius (my peers are very envious of my web presence)! I have made each of these videos myself and continue to add frequently to the content, keeping you up with the small business marketing changes as they occur. So you are up and running – earning significant revenue, without having to run all around finding answers to your marketing questions in a million different places.
This is also the time when women and men start thinking about getting in shape for that beach vacation. These simple yet attention grabbing inflatables are becoming a staple in the marketing strategy of brick-and-mortar businesses because they are cost effective, easy to install, and really work. Both large and small companies can incorporate guerilla tactics to attract the attention of their market. You also have the potential of generating additional revenue when you have new products to sale.  Satisfied customers are usually willing to look at your new product and buy from you. It is based on years of providing marketing services to hundreds of small businesses and gathering ideas from thousands of articles, books and blog posts. But the more you know, the more you can grow your business successfully and remain in control. Get clear if you are going to emphasize low cost, high quality, excellent service, innovation or some other competitive advantage.
So if your website does not automatically reconfigure itself for mobile phone viewers, you are losing a ton of potential business. A good video can really draw the search traffic, and Google (which owns YouTube) loves video content. A company like Vistaprint can produce postcards economically but you may need professional design. TV commercials can make your retail business come to life, show off your products and generate consumer emotions like nothing else. Procter & Gamble, which manufactures and sells bar soap and toothpaste, is known for spending many millions on marketing to achieve and sustain their position as a consumer products market leader.
Among the client’s Julie Ardito Public Relations has the pleasure to partner include: EDAWN, Microsoft Licensing, GP, Muckel Anderson CPAs, and Wild Island Family Adventure Park. Jarrod also serves as a preferred consultant to many businesses in the region, and his creative diversity has made him an influential player in his profession. He is active in his community and has been an officer of several business and community associations.
Way back in 1999 at a dot-com start-up, Tara spent three years managing projects ranging from mom and pop shops all the way to large scale projects that integrated with IBM and other Fortune 50 companies. Some are boutique type places, others are larger stores, but they all have one thing in common – they know how to make outdoor marketing work for their business.
Even Adidas has incorporated these methods into their advertising – the sports brand launched one of their new stores with the help of a load of small blue rubber ducks. This is very powerful, and it may be worth hiring a market research firm or freelancer to get reliable information.
If you are confident and have an interesting story or ideas to share, get your PR firm to pursue appearances for you on radio or TV talk shows. If you watch any TV, you know that car dealers advertise a lot, because every vehicle sold generates thousands in profits. Use a plug-in like Jetpack to automatically condense and share your blog posts on all major social media. After starting her own marketing business in 2001, Tara took a couple of years off to apply her golden touch to the real estate market: within two years, she was in the top 10% of commission-only Realtors in her office. As a result, Tara has a rare combination of online and offline marketing experience, along with more years on the Internet than most consultants.
And the best way to increase sales and income is through improved marketing, including marketing strategy, online and offline marketing.

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