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Today when so much investments are dependent on the outcome of a marketing plan, the same needs to be scrutinized very deeply so as to minimize the risks of non-performance. Basically, it encompasses all the activities in details that needs to be done to ensure that a campaign is successful. For a marketing plan to be successful, the primary importance is understanding whether its adherence to the main marketing mix (4 Ps) is done in a well planned manner. If you are focusing on extensive usage of technology, are you having ample focus on how you are leveraging the usage of technology vis-a-vis the competencies within your team?
Last, not the least, does it go hand in hand with the internal competencies of the team that will be implementing your strategy?
Marketing is often defined as the process responsible for identifying, anticipating and satisfying customer requirements profitably – how to get your service or product in front of your target customers and persuade them to buy it. Your marketing strategy serves as the foundation of your marketing plan – it delivers a clear aim and set of goals to be achieved.  The marketing plan defines the way in which you are going to achieve your goals using a combination of specific marketing actions and initiatives.
Marketing in the digital age offers small business owners a vast toolbox; but which ones are best for you when you have limited resources? Don’t bite off more than you can chew: You don’t have to embrace every marketing fad in the book and some marketing tools (particularly social media) require constant attention and time you may not have.
Don’t get blown off course: There are thousands of agencies selling media, selling search engine optimised websites and promising “hot leads”. Most companies waste most of their marketing spend by not focusing on their customers sufficiently – who they are, what their business needs are, how they buy and what media they use. Posted on April 4, 2013 Written by admin Leave a Comment There are numerous aspects involved in developing an marketing plan. It is also detailed process, which is the reason many site owners hire a marketing specialist to help them plan.
A correctly executed marketing strategy can take an e-commerce business to new levels if all steps are geared toward reaching that final goal.

Finally, identify the customer base you want to target, and advertise in places where they frequent.
It’s an incredibly common approach to marketing when you don’t have a marketing plan to provide you with structure. Your plan doesn’t need to be 50 pages long and filled to the brim with complicated or expensive strategies.
You don’t necessarily have to embrace all those time consuming social media options after all – that’s often the biggest relief for a client when we are developing their Marketing Plan together! One such way is to ensure the proper implementation using a marketing strategy plan or a blue-print of implementation for your strategy.
If your objective is to deliver a service, then the 7Ps of Services Marketing needs to be checked out for planned adherence.
Is there a structured sequential blueprint to your Marketing Plan which you are planning to operationalize?
A great strategy may fall flat without due importance given to the implementation and the competencies of the team. They have drawn a lot of attention from readers of similar articles as this one and had been shared extensively in professional networks like LinkedIn. Our authors are educators from top QS ranked universities and practitioners from multinational enterprises. If you don’t have a clear strategy prepare waste a lot of time, effort and cash on the latest ideas that promise the world and don’t deliver; not because they are bad ideas, but because they are bad ideas for your company.
Your core customer deserves the lion’s share of your marketing effort, so find out what marketing activity works with your core customer and prioritise it. Keep track of latest developments but focus on establishing and implementing a well thought out marketing plan that delivers against the marketing strategy. The Growth Accelerator Hyper Growth Insights Study 2014 found that 96% of the companies experiencing significant growth had planned for it in the prior year; 88% reviewed the plan in year regularly and as a result 64% met or exceed their targets!

Many website owners start with a small amount of money, gradually increasing the budget to the highest, yet still comfortable level. And potential customers who are searching for services or products offered by your company will usually choose highly ranked websites. There are even some sites, particularly social networks, that will place business advertisements in front of a certain audiences to which the ads are targeted. It doesn’t matter what industry you are in, having a marketing plan provides you with vision and focus and these lead in turn to integrated actions. On the contrary, developing a marketing plan for your business will actually cut down on the long list of possible marketing tools and strategies that you can implement.
Implementing it is another which is why when you choose me as your Business and Marketing Coach, you can also opt to continue to work with me after your marketing workshop so you have continued accountability and a sounding board for new ideas and opportunities.
That may sound obvious, but plenty of small businesses chase the next order without every firmly planting a flag in with one group (segment) of customers. If you need help with anything from building a site to writing for that site, please contact me. Without a plan to work to, it’s unlikely that you will have clarity on what marketing strategies and tools to implement in your business. When you are clear on your vision for your business, the ideal clients you’d like to work with and the services you’ll be offering (all core components of a succinct marketing plan) it becomes so much easier to recognize the watering holes where they are likely to be found and hence, the communication channels you’ll need to utilize to reach them.
You’re far more likely to end up “binge marketing” – reacting to fires in the business rather than responding to opportunities.

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