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Experience with social and emerging media channels such as Twitter, Facebook, Google + and Pinterest a plus! Aside from what you may have seen on Mad Men, working in marketing is not limited to making commercials, copywriting or even advertising for that matter. Today’s marketing professionals participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge.
We used real-time job analysis software to examine more than 130,000 marketing degree jobs posted over the past year.1 The data helped us identify the top 10 job opportunities for individuals with a marketing degree. Identifying or creating a marketing strategy, based on knowledge of objectives, market characteristics, and cost and markup factors.
Directing or coordinating marketing activities or policies to support products or services, working with advertising or promotion managers.
Assessing the financial aspects of product development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. Engaging with regular and prospective customers to share product information and solicit orders.
Answering customers' questions about products, prices, availability, product uses and credit terms. Connecting with clients after sales or contract signings to resolve issues and provide ongoing support. Preparing reports on products illustrating data graphically and translating multifaceted findings into written text. Gathering information on competitors and analyzing their prices, sales and method of marketing and distribution. Collecting and analyzing data on customer demographics, preferences, needs and buying habits to find potential markets and factors affecting product demand. Responding to requests for information from the media or electing an appropriate spokesperson or information source. Studying the objectives, promotional policies or needs of organizations to develop public relations strategies that will impact public opinion or promote ideas, products or services.


Planning or directing development or communication plans to maintain favorable public or stockholder perceptions of an organization's accomplishment or agenda. Establishing and maintaining effective working relationships with clients, government officials and media representatives. Writing interesting and effective press releases, preparing information for media kits and developing and maintaining company web pages.
Developing and maintaining the company's corporate image and identity, which includes the use of logos and signage.
Preparing or maintaining employment records related to events such as hiring, termination, leaves, transfers or promotions. Understanding and explaining human resources policies, procedures, laws, standards or regulations. Addressing employee relations issues, such as harassment allegations, work complaints or other employee concerns.
Monitoring sales activities to ensure customers receive satisfactory service and quality goods.
Directing and supervising employees responsible for sales, inventory-taking, reconciling cash receipts or in performing services for customers. Analyzing competitive market strategies by reviewing related products, markets or share trends. Networking with customers, competitors, suppliers, professional organizations or others to stay ahead of industry or business trends. Collecting business intelligence data from available industry reports, public information, field reports or purchased sources. Reviewing financial statements or other performance data to measure productivity or goal achievement and identifying areas that may need cost reduction or program improvement. Directing and coordinating departments concerned with the production, pricing, sales or distribution of products. Monitoring suppliers to ensure they are efficiently and effectively providing needed goods or services within budgetary limits.


Our analysis revealed that more than 80 percent of these marketing jobs preferred candidates have at least a bachelor’s degree to apply. 2 Salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. Jennifer is a Content Marketing Specialist at Collegis Education who researches and writes articles on behalf of Rasmussen College.
By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. Please Note: Your story idea may be featured on the Rasmussen College News Beat or on one of our social networks. Information about our graduation rates, median debt of students who completed the program, and other important information. Rasmussen College is a regionally accredited college authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education. So if you’re ready to become qualified for these dynamic careers, learn more about how a marketing degree will help equip you for success! This data does not represent starting salaries and employment conditions in your area may vary.
She is passionate about learning and higher education and enjoys writing engaging content to help current and future students on their path to a rewarding education. Would you like to share a personal success story about overcoming an obstacle while earning your degree?



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