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This Sample Marketing Plan Outline is my attempt to give you the building blocks for creating your own generic Marketing Plan. One approach to create marketing plans is to fill out a Marketing Plan Template and this may be the appropriate approach in order to incorporate your business or get a business loan from a bank. Sample Marketing Plan Outline:Opportunity AnalysisYour first step, then, is to look at your business idea a€“ what is your product or service and why is it valuable to your customers? You may have heard of the old sales and marketing advice of always linking product features to the benefits a customer will receive. Looking at your organization as being comprised of the essential functions of Operations, Engineering and Service will help you by greatly reducing the complexity of performing a rigorous and technical Organizational Analysis. In conclusion, I hope this sample marketing plan outline has shown you how easy putting together your own Marketing Plan can be. Do you have insights, strategies or a story about marketing plans to share with other readers?
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. What I have tried to show is that the idea of creating marketing plans is not as complicated as you might think and that there are a few simple and key fundamentals that you can build on. However, my approach with this sample marketing plan outline is to take you through the thought process of an example marketing plan by focusing on your Opportunity Analysis, Organizational Analysis and Market Analysis which are the building blocks that your Marketing Plan is comprised of. This leads to the obvious questions around the what, who, where and how you are going to accomplish this and the answers to those questions are what make up the meat and bones of your Marketing Plan.

Remember that your customers needs to see enough value and you need to be differentiated enough for them to hand over their hard-earned cash to you over and above competitive alternatives and innumerable other reasons for them not to buy. For example, advertising a lot of trunk space is feature-oriented but telling customers they will have more space for golf clubs or space for their kids is benefit-oriented. You should not look at creating a Marketing Plan to be like a textbook exercise or a form that you need to fill out as specified by someone else. Perhaps you have successfully used a different marketing plan template or have insights into how to configure marketing plans for different kinds of businesses! Please visit the other pages in my Marketing Plans section to see a more detailed Marketing Plan template and other vital information.
It really should be that simple and if you follow the process of simply planning out your business you will ultimately end up with your Marketing Plan.
From my perspective as an experienced sales and marketing professional, the way to approach the question of Opportunity Analysis is starting with need. Taking this concept further, you should attached each benefit to a specific customer need and in fact use that as a starting point for your Product Development effort.Need-oriented sales and marketing starts with customer needs and that is where it is different. Rather than rent and office, hire staff and purchase office equipment, ask yourself how you can best fulfill all of the functions you need to in order to run your business successfully. Rather, ask the right questions and plan out what you want to accomplish with your business and how you are going to go from A to Z in creating a valuable product or service, bringing it to the market and then taking care of your customers.
It is based on the adage of a€?find a need and fill ita€? which is the true path to business success.

Rather than creating a product or service and then expecting people to buy it because of your shrewd sales and marketing efforts you should instead begin with the customer in mind when designing your product or service. Market Analysis includes traditional questions about the size and characteristics of your competition and market but also includes other micro and macro-economic factors such as laws, geography, culture and any and all other factors pertaining to the environment you are going to be doing business in.You will notice that in my breakdown of what an example marketing plan is like, I have not at all talked about marketing campaigns or what kind of message and medium you should use in reaching customers. This is because these questions are built into your analysis of what value you are providing with your product or service and your overall Marketing Communication Plan and Marketing Mix. However, if you think about it, all of these are secondary to the core functions that you need to take care of and what your organization is really all about first and foremost. Your sales and marketing strategy is just one part of your total Marketing Plan in the big picture.In performing your Marketing Analysis you should be looking at all of those people and factors that you are going to have to engage and interact with in order to fulfill your business functions. Start with what you need to do first and then fill in the blanks of what people and resources you are going to need in order to do it.
This includes partners, resellers, suppliers, distributors and others in the supply chain that you are part of as well as the government rules and regulations that you must abide by in order to do business.

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