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Very often companies, whether they be one-person enterprises or large, multinational conglomerates, are concerned with knowing how much to spend on advertising and where to spend their advertising dollars to get the best results. Besides Developing Advertising Plans Premier Business Experts Can Develop YOUR Ideal Marketing Plan! Problem: A national, specialty retailer had same store sales that were rapidly declining, despite its competitors with similar merchandise and similar prices tracking in positive directions.
These days, real estate marketing is a complex maze of narrowly targeted social media and print outreach campaigns. With help from Herder, LaBarbera, and Levin, we have pulled together three plans designed to capture a specific demographic and work within your budgetary constraints. Now that the sun is hanging around longer and the weather is starting to get warmer, we are all starting to think about our plans for the Summer. That being said, how many of you have heard about the proverbial “Summer Marketing Slowdown”?
To the right is a quick, down and dirty analysis I did looking at leads generated from the Top 5 companies on the TechTarget network in 2013.
Even if buyers take their requisite vacations, we all know that technology is a team sport and fellow team members will be there keeping projects moving forward.
Buyers who respond to your campaigns in the Summer are no less qualified than buyers who respond at other times in the year. There are countless number of high profile companies that buy ALOT of technology that don’t view the Summer the same way you do.
So – are you absolutely convinced that the deal that could make your year is not happening in June, July or August?
I certainly don’t want to prevent all you technology marketers out there from enjoying yourselves this Summer, but before you put back that first umbrella drink, you need to make sure your Summer Marketing strategies are in place. You must have JavaScript enabled in your browser to utilize the functionality of this website.
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Growing a business takes planning, and any successful marketing activity should start with a detailed plan.
That is why Sticky developed the 360 Degree Digital Marketing Strategy to address client’s total online presence in a thorough and holistic fashion. 80% of business decision makers prefer to get information in a series of articles versus an advertisement. Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI from inbound marketing. In other words, if you aren’t marketing your business using a sophisticated combination of elements like search engine optimisation, social media, blog posts, podcasts and video posts, you are most likely not attracting the volume of traffic, leads and customers you deserve. The Sticky 360 Degree Marketing process involves an initial audit, data collection, analysis and development of a thorough digital marketing plan tailored to suit each client’s specific needs, circumstances and goals.
The overarching plan is then designed to attract potential new customers, convert them into engaged visitors, close them as customers and then retain them as fans of your offering. This process has led to outstanding success for our clients and serves as the platform for most of Sticky’s work now.
If you’re ready to make a quantum leap in the marketing of your business please contact us. If a company has historical records of its sales and its advertising efforts, very often Premier Business Experts can perform advanced statistical analyses to determine the effectiveness of the various programs and make recommendations for future efforts.
Focusing on the promotions, Premier Business Experts can tell companies how much to spend on their sales forces, trade shows, public relations, and the aforementioned forms of media advertising.
Thus, Premier Business Experts decided that it would be best to begin afresh and set-up a series of experiments with controls.
I have often wondered what the origin of this is – depending on who you talk to, you would think the entire technology buying sector completely checks out between Memorial Day and Labor Day. No doubt many people take vacations in the Summer and certain countries and cultures traditionally have longer holiday periods, but have you ever heard of business coming to a grinding halt for more than 2 months in any industry? Despite the rising temperatures, here are 4 reasons you need to turn up the heat on your marketing efforts this Summer.
Not only is the equity of your company tied up in it, but when all else is equal, your brand is critical when it comes to making or missing a vendor shortlist.
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We are strong believers that a successful marketing strategy requires having multiple marketing tactics working in unison. Check out some of our recent case studies to see how successful a thorough marketing plan can be. Specifically, recommendations can be made in terms of when and where to run promotions, as well as how large a given promotion should be and for long it should be run. In other words, Premier Business Experts tested the following promotional programs, and compared the results for each to its control: (1) BOGO – buy one get one, (2) GWP – gift with purchase, (3) tiered discount – spend $50 get $10 off, spend $100 get $30 off, (4) six different types of coupons, (5) a tie-in with the leading magazine read by its customers, (6) radio ads with and without celebrity endorsers, (7) TV ads, (8) billboards, (9) different frequent-buyer card programs, (10) BBs – bounce backs where on receipt it would print things like come back within the next month and you will save 15% on your purchase, (11) special offers sent via snail mail versus email, and (12) special events held after normal business hours for the retailer’s best customers, etc. Their thoughtful ideas can easily and dramatically change the nature of a real estate professional's approach to sourcing clients. Not only is there no early year build-up followed by a dramatic falloff, but the activity for these accounts actually increased in the summer.
Theoretically, with less clutter in a buyer’s inbox, marketing and sales have the opportunity to have more productive engagements, move prospects through the cycle, and qualify buyers in a more streamlined fashion. Moreover, recommendations can be made in terms of how much to spend on newspaper versus magazine versus billboards versus radio versus TV versus online advertising, etc. When it picks back up, would you want to risk missing a shortlist because your brand dropped to the bottom of the list when you went dark? And these are just the public ones – many small and medium-sized private companies are on a non-calendar fiscal as well. Then, once those decisions are made, Premier Business Experts can make recommendations on how much to spend on say conservative talk radio versus more liberal radio programs!
To take a closer look –  of the small sample of companies mentioned above, 3 of those 6 companies had more than 31% of their total 2013 lead activity on the TechTarget network in the June-August timeframe. Even so, it should be noted that if the retail company had used the services of the professionals at Premier Business Experts when it opened its first store, it would have avoided a lot of financial pain and been much more economical for it to have started off on the right foot rather than having to reinvent itself at a later date!

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