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Given the rapid growth in social and digital media, there is a great demand for marketing professionals who can successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions. 12 credits Three required electives focus on digital marketing as an integral part of a firm’s overall strategy, and aim to provide students with sufficient depth in both strategic aspects of digital marketing and methods of digital analytics, to be able to successfully use this knowledge to meet marketing and firm objectives. In addition, all students must pursue at least 3 credits of a 5000-level Management course. This course provides a framework for developing marketing strategies in digital environments. This course provides a framework for using website and social media analytics tools to support marketing decisions.
This course takes a strategic approach to the design, coordination, integration, and management of marketing communications. One additional marketing elective aligned with individual objectives, including courses in Strategic Brand Management, Marketing Research and Intelligence, New Product and Service Innovation Management, Pricing and Revenue Management.
6 additional credits This specialty supplements the Digital Marketing Strategy concentration with a deeper focus on marketing analytics methods and their application to marketing decisions.
It is extremely important that prospective students make informed choices regarding the selection of an graduate program, and attending an infosession is a valuable way to gather the missing pieces.UConna??s graduate business infosessions are an ideal opportunity to learn first-hand about our highly ranked programs, meet with admissions representatives and hear from some of our faculty members. One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do!
The goal of planning out the year is to provide an overall marketing package that managers could provide to their Publishers that will spark interest and action. Personally, I like to create a marketing plan with the following items: Theme, Marketing Tools, and Publisher Bonus.
The monthly theme is going to be the overall message or item that brings together all marketing tools provided for a given month. Look for events that could tie into the product line such as movie and video game releases, sporting events, product launches, product sales seasonality, fashion shows, pop culture events, and even holidays. If ever at a loss for a theme, there is surely a holiday in any given month that could be played up as a creative way to present Publishers with fresh new marketing tools.
For example, below are some events and holidays the will occur in the next two months alone. Utilizing the theme selected for the month, create some new creative or highlight creative that coincides with the theme. Provide Publishers with an incentive that will entice them to generate more sales for the program.
Personal competition – Any Publisher that increases their conversion rate by X percent earns Y promotion. Tangible rewards – Qualifying Publishers earn gift card, specific product, gift set, product every month for a year, etc. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
Your Strategic Marketing Plan is an integral part of your overall business plan, and we can help you pull all of the elements together.


Based upon years of working with technology companies who were at various stages of strategic planning, Aistrup Consulting developed our own flexible process to help customers define and develop compelling, actionable marketing plans. We don’t need to re-invent the wheel every time we take on a project—if all you need is a “tune up” on your old plan, we’ll start from there.
We write your plans to meet the specific needs of your audience, whether it’s investors, lenders, Board members or your own management. Take the first step toward making that commitment, and call us today to help you develop an actionable Marketing Plan. Conducted a product line optimization to identify low margin products and refocus business development on high profit segments. Developed and wrote funding documentation for clients seeking financing and government grants, resulting in over $20 million of SBIR funding and successful private and public financing rounds.
Trained Marketing and Sales of a Fortune 50 technology firm in Best Practices including strategy and value proposition development, market analyses, competitive intelligence, product life cycle modeling, pricing strategies and product launches.
Clarified the value proposition for a disposable medical device, established a new brand identity and ultimately positioned the product as the new industry standard within two years. Conceived and led strategy development for more than 20 early stage technology companies, resulting in first commercial sales, industry awards such as “Startup of the Year” and funding from SBIR, private and public sources.
Strengthened product pricing strategies for management of a renewable energy technology firm, validated with in-depth analysis of competitor financials, distribution, production capabilities, new products and SWOT analyses.
Established an aggressive IP licensing program for a biotech company resulting in the company’s first multi-million dollar license agreement with a Fortune 100 medical device company.
Licensing and royalty revenues increased from zero to over $50M in 5 years, propelling the company to #20 on Fortune Small Business Fastest Growing 200 List. Managed and negotiated Intellectual Property licenses and agreements with global technology developers in the Printed Electronics industry resulting in two publicly announced agreements. Qualified prospective licensing targets for medical diagnostic technologies, initiated discussions and negotiated terms leading to 3 executed agreements. Ia€™ll briefly review each step in turn: Understand Your Customer Develop a clear picture of your target customer using market research and analysis.
Click here to get the 7-Step Marketing Toolkit, which will help you easily develop an effective marketing plan for 2016! Download our Marketing Strategy eBook - an easy 7-step marketing strategy program to drive business results.
Your brand strategy defines what you stand for, a promise you make, and the personality you convey. Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so follow it in every interaction you have with your prospects and customers. If you want to capture significant market share, start with a strong brand strategy or you may not get far.
Training For Success marketing and sales development programs are designed for specific industries and tailored to meet your organization's specific goals, style and objectives. We offer individual marketing and sales strategy coaching as well as customized training programs devoted to a variety of marketing topics. Students will learn how to develop integrated digital marketing management strategies in pursuit of long term marketing objectives. Students will gain hands-on experience using basic and advanced analytical tools to analyze markets, gain insights from social media and respond in real time to online consumer behavior, forecast sales, profile and target customers, and develop pricing and promotion strategies.


Students will develop an integrated marketing communications campaign using traditional, social, and mobile media with an emphasis on the competitive and strategic value of communications in the marketplace. By having a marketing plan in place for the year, affiliate managers will be more organized and ready to put out meaningful and rich communication to their Publishers.
This could mean providing a storefront of related products, creating new ad banners, publishing consumer coupons, or uploading related text links. Don’t be afraid to get creative with the bonuses and offer promotions in addition to the common cash for sales bonus. Our program isn’t “canned”—instead, we customize how we work with you based on your unique needs and budget.
Sign up for a Marketing MO account (free)A for step-by-step guidance building your brand strategy. The Marketing MO planning app is your behind-the-scenes Chief Marketing Officer, a comprehensive resource that will improve your overall business, whether it’s a consulting practice, start up, or mid-size company. When tackling any new marketing task, have confidence that we have your back – with the structure and detail you need to get things done right. Brand Strategy Communications Strategy Product and Pricing Strategy Channel and Distribution Strategy IV.
In addition, each program incorporates the skills and tools utilized by your top achievers. This course is directed at students preparing for positions in digital marketing, digital analytics, brand and customer management, integrated marketing communications, and consulting. This course is designed for students preparing for positions in digital analytics, digital marketing, consulting, product and brand management, customer management, and integrated marketing communications.
This course is directed at students preparing for positions in integrated marketing communications, digital marketing, product and brand management, and customer management. The data on which creatives, promotions, coupons, get the most activity  can be used to recreate similar promotions in the next year. She is responsible for providing strategic guidance and educational resources to Merchant partners that can be used to optimize and grow their affiliate program. Before working on your brand strategy, make sure youa€™ve identified your competitive positioning strategy a€“ your brand strategy will bring it to life.
What is missing is a shared set of tools for creating and implementing an effective brand strategy. Your brand strategy brings your competitive positioning to life, and works to position you as a certain a€?somethinga€? in the mind of your prospects and customers.
Identify which benefits are emotional a€“ the most powerful brand strategies tap into emotions, even among business buyers. The strategy should be driven by the principles of differentiation and sustained consumer appeal.
Write positioning statements and a story about your brand; use them throughout your company materials.
Learn how to set up, manage and improve your distribution channels with this detailed how-to guide from the experts at Marketing MO.




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