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But I have learned is, as important  as it is to have great creative in your marketing, measuring results, accountability for ad costs, and gauging ROI just as important. You could hire the premiere creative team on the planet, but without measuring the results, how would you know if your marketing is effective?


Graphics and advertising embellish your brand, but it lives in the minds of your customers.3. You can have tons of good ideas for marketing your company, you could have a great creative staff and the means to measure your efforts, but if you don’t set forth a plan that defines a direction, you will spin your wheels for months even years. A marketing plan when well executed can streamline processes, weed out misfit marketing ventures, and thwart fast talking ad salesmen. You think people don’t matter.I said this today, “If it weren’t for customers, I’d love my job” I really didn’t mean it, I enjoy working for the majority of my clients.
But no matter who you are, people sometimes rub us the wrong way.  People are our business. Internally or as clients, customers, or vendors, we need people.  What have you done to show them they matter?
You believe marketing collateral is a waste of money.Many people think that one post card is enough for a product launch. Before you launch a new campaign make sure your website, your email signature, your business cards, your advertising and your publications share the same look and feel and support the same message.


You think consistency doesn’t matter.Strong brand consistency helps your customers trust you more. A consistent level of graphic quality and writing can strengthen your image with your customers and help them believe your product or service is worth more than you are charging.8. If your marketing is bringing in more money than it costs,  there is nothing expensive nothing expensive about it. Not marketing is where it can get expensive in all the untapped potential and unsold products left on the shelves.
I’ll bet its because they make money doing it.There are plenty of saboteurs in marketing,  we don’t need to add to the problems.



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