Marketing strategies for restaurants and bars edinburgh,business to business marketing define,it strategic action plan,digital advertising agency brisbane - How to DIY

I have a lot of clients at the moment and their focus is often on gaining new customers, small business owners tend to see the way to higher profits as clear cut as getting new customers. Meaning a very simple and emphatic it costs less to get a customer who spends more to come to your restaurant! Of course if you look into it a little more, if you use customer retention strategies in restaurants alongside a working new customer acquisition strategy then you essentially have the perfect strategy to have a thriving restaurant. Of course other factors go into having that new customer come back, you can have the best marketing in the world but the fact is that if your food doesn’t taste nice and your staff aren’t friendly, your cutlery isn’t clean etc etc they simply will not come back, no matter how good your customer retention strategy is.
With all of that said, lets look at a few strategies that will get your customers coming back. 1) The simpler the better – when I first started concentrating my efforts on restaurant and bar marketing techniques. 2) Don’t over do it – A lot of restaurant and bar owners see the fact that they are paying a couple of hundred pounds each month for an email campaign and think that the best thing to do in that situation (to get their moneys worth) is to send as many emails as possible over the month. Okay, so now to explain a little more about these 2 simple solutions, I can almost guarantee that if done correctly either one will make you money.
First up is a more extensive and larger money making solution, this will earn you more money, faster and more regularly than the birthday club but both in succession are a great tandem. And here is how it works, the customer sees the incentive offer and who wouldn’t want 10% off the meal they are already eating???
They either scan the code or go to the web address, when scanned it will take them to a page on their mobile phone where they will enter their name, email address, phone number and if you also have the birthday club offering, their sex and birthday.
Once they have signed up and received their discount you now have access to their email (or phone number, but that is a more expensive option).
This in the marketing industry is the holy grail, you can essentially send them whatever you want whenever you want.
I have seen that this exact plan will get the average visitor to come an extra 2 times every month to your restaurant. This is a very simple process and the logic cannot really be argued with, on the back of the tent card that we just had created for the email marketing campaign we have a birthday club ad. This will work in a very similar way to the email sign up campaign, and if you have both working together if they sign up for 1 then they automatically sign up for both. I hope that you gain something from these customer retention strategies in restaurants, of course if you don’t have the knowledge or time to set them up for yourself then I will happily do it for you. Dan was really easy to work with, professional and delivered the project much quicker than I expected.
Dan was excellent, and his response time was fantastic working all weekend to meet our external deadline. The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. MORE ABOUT BRANDONAfter being physically and mentally disabled by a brain tumor, Brandon overcame the odds to regain his health to help his pregnant wife in her fight against stage 3 breast cancer.
The competition among restaurants is fierce, and you’ll need to give your all to be successful. Arguably the very best way to promote your restaurant online is with high-quality, drool-inducing photos. Consider hiring a pro to take some top-notch photographs, or try it DIY style with your smartphone. Partnering up with online food apps should definitely be a consideration as part of your restaurant marketing plan. Yelp has tremendous power in the restaurant industry, and having a strong backing of positive Yelp reviews is like having a flock of golden geese – reviews from Yelp can do wonders for your business.
The most important thing to understand about Yelp is that people canand will review you, even if you don’t set up an account. If you’re responding to the negative review publically, thank the reviewer for the feedback, apologize for the incident, and promise to improve in the future.
Setting up your restaurant’s Google+ account is as important (heck, maybe even more important) as setting up your Yelp account. When you search a business within Google, Google’s Knowledge Graph provides the business’s details in the sidebar.
Also encourage visitors to review you on Google+, as Knowledge Graph loves to aggregate Google user reviews. Many online advertising services, from Google AdWords to Facebook and Twitter, offer geo-targeting ad options (at no extra cost). Having a strong Instagram presence is another semi-obvious (but too important to ignore) restaurant marketing tip. Show off your storefront, get up close with your top dishes, and use this social media main stage as a place to play around with your brand identity. Also be sure to have some fun with hashtags – whether jumping on the hype of existing popular Twitter hashtags like #ThrowbackThursday or inventing your own, hashtags are a great way to have some fun with fans. Instagram is a no-brainer for those in the food business – learn even more about Instagram marketing here. Remember, your restaurant newsletter doesn’t have to be weekly – in fact, users will probably appreciate a less flooded inbox if you simply send them a newsletter every month or so.
Use your email newsletter as a chance to celebrate your success, discuss new menu items, or share special discounts. User-generated content (lovingly dubbed UGC) is a great way to develop personal and intimate engagement with users. Hosting and promoting user-generated content shows customers that you appreciate them, turning occasional visitors into die-hard devotees.
In an age of robotic customer service reps and soon to be self-driving cars, the human element is severely lacking. Showing off your pleasant employees also provides major reputation points – happy workers say a lot about a business, and fans are sure to take notice. Often, the restaurants with a strong social media presence as part of their restaurant marketing plan are the ones that fare the best, and in the competitive food industry, ignoring social media is a death sentence.
Of course you’ll want to create a Facebook business page and a Twitter account to share special discounts, exclusive coupons, photos of your newest dishes, and promote your own news accolades. Another major restaurant marketing tip – when you’re mentioned in a news outlet or magazine, be sure to show off your good publicity on your website and via social media.
Google Alerts notify you when your business name (or other designated keyword term) appears in a new piece of content on the web! When you’re a new restaurant, you may find it difficult to generate reviews and hype about your business.
You can’t outright ask for a positive review, as that would be dishonest, but it’s fine to simply ask them for an objective restaurant review.
Some food bloggers have big followings, and getting their attention can have a huge influence on your restaurant. Eaters love to do research online – in fact, 89% of consumers research a restaurant online prior to dining.
Building your restaurant’s brand identity can have a big affect on your social media performance. Twitter can be a true treasure for restaurants, and timing your tweets can have a big influence on hungry stomachs.
Still, you’ll want to make sure to have your menu published on your website, since that’s often the #1 piece of information users are looking for when visiting your site (along with hours, location, and contact info). If you don’t have a good menu online and available for customers, most of your other restaurant marketing strategies are basically useless! Providing coupons and discounts for your restaurant is always a surefire way to bring customers running. Alternatively, you can try advertising a discount through Groupon or Living Social – if you go that route, you’ll get a TONS of exposure, but you’ll end up paying a hefty portion of sales to the deal website, so keep that in mind. What’s really cool is that AdWords allows for all kinds of mobile customization and targeting options that let you get the most out of your bids. Not only are these raffles fun, but you can also make use of those business cards by emailing customers. Starting a food truck isn’t for the faint of heart – it’s a tremendous endeavor and, depending on the kind of truck you want to buy, it can be very pricey.
You can greatly extend your reach, build more press, and acquire new fans who might love you so much that they become patrons of your brick-and-mortar location as well!
Customers love to hear that they’re eating local, and sourcing local ingredients from nearby can do a lot to boost your fan base and give you a positive reputation in the community. Success in restaurant marketing really does come from doing a collection of little things, like the 25 that Meagan has listed, as opposed to just one.
Email (newsletter) marketing as Meagan has mentioned is one of the ones that rank higher in my opinion, as you can communicate with people directly, and most importantly, it's free! Instagram seems like a big must in the food world but should yelp be given so much premise? A great place to start creating loyalty is in your own neighborhood and tip #5 about geo-targeting ads is awesome.
Thank you, I've just been looking for information approximately this topic for a while and yours is the greatest I have came upon so far.
Obviously, that means you also need to take responsibility for educating staff about their responsibilities, commercial sense and the dangers of doing the wrong thing.
Anyone considering starting or investing in a restaurant should be familiar with this information. These tips are great, I'm helping a local restaurant wit their outreach and marketing campaign and will definitely use some these tips. As a Search Engine Analyst for years with an international company, I can not stress enough the importance of Google+! Also, I have found a new comer to the loyalty, geo-targeting market that use beacon technology.

Incredible article, social media marketing strategies are an undeniable force in today's world. There are lot of creative and attractive ideas suggested for social media marketing of restaurants. Sign up today for instant access to the most complete set of mobile marketing training videos ever assembled! Now is the best time for you to jump into restaurant mobile marketing – - You can start learning mobile marketing training for FREE For a limited time. Seattle, WA restaurant owners are seeing how powerful text message marketing for restaurants can be!
Seattle consumers are extremely concerned with the environment – text message marketing for restaurants is the perfect way to market your eatery while looking out for the environment. Restaurant mobile apps and text message marketing for restaurants are all green applications. Seattle mobile users keep their smart phones at hand 90% of their waking hours and spend hours on the each day – your restaurant needs to develop a mobile marketing strategy to tap into this powerful trend. Seattle restaurant owners are constantly challenged with creating new business – especially now that the economy has slowed. Our free training will show you all you need to know about text message marketing for restaurants.
Learn how restaurant mobile apps cut through barriers and have customers searching for you! Washington consumers are blind to sales flyers and junk mail and have spam filters to keep sales emails off our radar – the beauty to SMS text marketing and mobile apps for restaurants is that it circumvents our adopted immunity to advertising by making a direct appeal via the device in our hands! If you are a Seattle, Washington restaurant owner, our free video course will teach you all about restaurant mobile marketing.
GET your diner or restaurant into the mobile age when you enter your name, email and industry below.
Social media can have a major impact on what restaurants and businesses people chose to go to. Up-selling refers to additional sales made by servers during the dining time for your customers.
Once your email list is built you can start sending out coupons, info on upcoming events, and other pieces of useful information a few times a month.
The best customer is a loyal customer who frequently chooses your business over competitors.
Do you want your restaurant to be the hottest joint in town, or at least a cool place to grab a meal?
You can create monthly newsletters to send out to customers on your email list, or even through traditional mail. You can use a blog and even video accounts of the behind the scenes happenings at your restaurant. Although that is one of the ways to grow a business’ profits I would argue that the easiest way to bring in more money is through customer retention strategies in restaurants. The simple facts are that 4 emails are not enough to get a level of trust with your customers, and 6 is too many emails and people feel like they are being bothered by you. I am going to go forward in the context of email but this can be effectively the same (but with less cost) with SMS. Of course if you do this without a plan then you will be having people click the unsubscribe button just as fast as they signed up.
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We’re helping you out with 25 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! Visual content is in high demand online these days, and having delicious looking photos on your website and across various social media outlets is essential for drawing hungry eyes. Be warned though – taking really great food photos can be tougher than it looks, as lighting is often a key factor.
Partnering with online apps encourages visitors to check out your restaurant through gamification and loyalty programs, which offer visitors a free purchase or discount for visiting a certain number of times. They aren’t quite as cool as apps, but they still show that you value customers and appreciate their loyalty! I’ve written an entire blog post devoted to helping you get more Yelp reviews, so peruse that at your leisure. For that reason, as a restaurant owner you should absolutely be proactive and dress up your Yelp account so it works for you, rather than against you. I have a whole section in my Complete Guide to Yelp post about how to handle negative reviews, but the nutshell version is to always play the gracious host. You may also want to consider contacting the reviewer privately for more information about any negative incidents.
Google’s Knowledge Graph gathers a large chunk of its info from Google+, so having your business set up on Google+ is a huge bonus, as having your restaurant appear via Google’s Knowledge Graph allows for more prime search real estate (for free)! Most folks are looking for good eats close to home, and you’ll get the most value out of your online marketing efforts by investing primarily in geo-targeted ads. Be sure to take advantage of these handy targeting features to get your best ads in front of your best customers.
For example, an all-natural health food store might try snapping pics of people kayaking, cooking, farming, or other activities you think your fan base will enjoy. But setting up your accounts is only half the job – it’s also essential you keep up with activity happening on your social sites. Staying active and posting valuable articles (that your fan base will enjoy) is key for social success. Fans will spread the word, and newcomers will be encouraged to visit in person when they see trusted sources celebrating your restaurant.
One great way to get reviews and press on the web is to invite food bloggers to your restaurant to give you a try, and consider offering a free meal or appetizer to get them in the door. Some bloggers might decline your offer, but the more you ask, the better your chances are of getting some positive feedback and generating more interest online. Even just one write up or mention from a major foodie can be a huge for restaurant promotion efforts.
This is why it’s of vital importance that all your restaurant details are online and up-to-date, including address, phone number, hours, your current menu, etc. Try crafting and scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds (depending on your offerings). Don’t make users scramble to find your menu – publish a high-quality, easy to read menu that is up to date and accurate.
In this day and age customers need to have access to an online menu, otherwise they’ll simply look elsewhere.
Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services.
Offer a free dish to your new email newsletter subscribers (we can show you how to get more of those too).
Open Table is an online reservation tool that lets customers book reservations for your establishment online!
Restaurants are one the best candidates for mobile ads, as users are often looking for nearby dining options while on the move. For example, you can increase your bids around dinnertime, when users are often looking for fast food on their mobile phones. The reward can vary – a lunch for the winner and 10 friends, a 2-hour happy hour with discounted drinks, whatever you feel like!
Let them know that while they didn’t win this time, they can sign up for your newsletter to be notified of their next chance to enter, plus the opportunity to hear about discounts and other offers they’d enjoy.
However, starting a food truck enables you to dish out your food to folks you might never normally come in contact with. I just got my first restaurant client, who I will be working on restaurant marketing with for their 3 month small business, this short guide was a great read and very helpful! We used most of these tools and helped a franchise grow 5X faster than the other stores in the company. I think more quick-service restaurants should think about e-commercifying their website too. There are countless yelpers who have a god complex and threaten restaurants over the slightest thing, I really wonder if it should have such ‘power’ anymore?
I've often found myself trying to find offers in places near my house and I end up going to restaurants that have an offer available. Do you think you should run specials every night of the week or should you limit it to just the night you are slower?
I don't like that you didn't recommend a mobile web app with the menu and online ordering, though you did recommend the providers of some who charge substantive percentages of a sale (15%) for online. I think going local and getting more involved in your community is still one of the biggest opportunities for restaurant owners. I'm currently working on a paper for my Business Information Systems course and our topic is the use of Information Technology in Restaurants and I was able to obtain a lot of helpful information here on the use of IT in Marketing of restaurants.
To get even better results, Restaurants should consider combining these ideas with an event.
I think these are more than enough to make a restaurant business successful and known to people.
For restaurant owners in Seattle, mobile marketing is one of the most affordable and effective ways to fill empty tables on slow nights – start today – it’s FREE! It’s an intimate, interactive tool that allows you to develop a meaningful relationship with your customers through restaurant mobile apps and text messaging marketing.

Restaurant mobile marketing cuts through obstacles like spam filters and allows you to directly access your customers. With no junk mail to toss in the trash or flyers blowing down the street discarded, you can’t get greener than restaurant mobile marketing. By using these interactive tools and our free mobile marketing training, you will be able to build repeat difference, drive referrals and achieve more profits! For restaurant owners across Seattle, mobile marketing is the future of advertising – Seattle diners are eager to try your mobile apps for restaurants and will respond to your SMS marketing – Seattle consumers spend hours each day on their smart phones and prefer to be contacted on their mobile devices – this makes mobile marketing for restaurants the most powerful tool in your advertising arsenal.
Our free training on restaurant mobile marketing is targeted at the busy restaurant owner in Seattle.
Most are surprised to learn that restaurant mobile marketing is 10 times better than print ads and 5 times more effective than direct mailings. Seattle smart phone users open text messages 90% of the time and read them within minutes of receipt!
For restaurant mobile marketing, Seattle is a responsive community of digital consumers – Washington restaurants have had great success with restaurant mobile apps, SMS marketing and mobile websites – let us teach you how to apply these powerful tools to your business! Seattle entrepreneurs are using our free mobile marketing training to learn about mobile apps for restaurants and text message marketing for restaurants.
With most social media sites setting up an account is free so you can get started with just a bit of time and sweat. Basically, this means getting your customers to order desert or some other extra item off of the menu.
One easy way to get email addresses is to hold a drawing with an attractive prize, such as a gift card. That’s a fact and you should show your appreciation by creating a loyalty reward program.
Now-a-days most people carry their cellphone on them all day long so if you send a text you can be confident the customer will get the message.
If so then you should considering holding interesting events, such as poetry reading nights, comedy nights, and live music.
While digital newsletters have the advantage of low costs, traditional print newsletters have a certain nostalgia. Simply put, people have the time to read while they are taking care of their business so strategically placed flyers can garner a lot of attention.
For example, having the chef tell people about his upcoming recipe or a server talking about the merits of the blueberry pie is a great way to make your restaurant feel personable and accessible.
I love when I walk into a bathroom at a restaurant and there’s something on the walls (besides blatant advertising) or funny restaurant quotes coming from a speaker system, etc. This leaves the magical number 5, this is the number of emails you should send in a calendar month to get the best response from your list, at least 2-3 of these emails should be of the “offer” variety. I will also be using the context of what I offer to my clients but if you have the expertise and time you can do this yourself.
Some business owners offer to send gift cards to Yelpers who have had less than favorable experiences, hoping to get them back in the door for a second chance.
Geo-targeting ads help you save money, ensuring that only users in certain cities or within a specific radius see your ads (eliminating non-relevant clicks, which can cost you big ad bucks). Seeing happy, smiling employees does wonders for your reputation, as customers long to be served by joyful workers. Share your successes and struggles, funny stories, recipes, and anything else you think might interest your customers.
You don’t have to be constantly posting (quality over quantity), but it’s good to have your restaurant blog set up for when you have an announcement or news you want to get out to the world. Politely ask if they’d be willing to review your restaurant and share their experience online. Understand who your target patrons are, then build your brand around what they are interested in. Patrons love it when you make life a bit easier for them, and Open Table already has a base of loyal customers you can tap into. Mobile ads tend to be cheaper than desktop ads, and mobile boasts impressive conversion rates. Boosting your bids during the dinnertime period increases your chances for showing up for a specific query.
Also, a mobile optimized site is essential since over 50% of all restaurant traffic is from mobile devices. They could be having fun sharing their life at work on social media and encouraging their friends and family to be liking and sharing, which extends your brand reach.
Why have specials on a Fri or Sat night when you are already going to be busy with full paying customers. I think the restaurant industry is an industry that is very dependent on keeping new and updated based on users wants and needs.
I think Our coupon system created for restaurants allows a restaurant to track ad conversions based on the coupon redemption.
My favorite part is it is opening up the #buylocal space for smaller restaurants and local business because it is affordable! Giving back and building long lasting relationships will not only increase repeat customers, but it will also improve your image in the community. I'll be keeping this site on a bookmark and whenever I feel unsure of our steps concerning our restaurant I'll be sure to go back to this list. Love all the ideas, and especially the one recommending restaurants to source locally - thumbs up!!!
For restaurants, Seattle is a highly competitive market, but you can gain an edge through mobile marketing. Seattle diners are concerned with the ecosystems they live and thrive in – and Seattle mobile marketing is a perfect balance that meets business needs and environmental concerns. Mobile marketing is a low-cost, high ROI resource that will help you fill seats instantly on even the slowest of nights! What’s more mobile marketing for restaurants is more affordable than you can imagine and has the highest ROI in the marketing arena!
Then people will tell friends and family about their great experience with your restaurant. And not only should you create a page or profile for you business but you should also consider buying ad space on social media sites. Then you can have customers write down their email address in order to find out the results of the drawing. Just make sure you don’t overdo it or people will start ignoring you and your messages! These programs work by offering incentives, such as a small discount or occasional free desert, for regular customers. You will only have a 160 characters to get your point across, however, and if you send too many messages people will become alienated so be careful. You should try to hold events that last all night and make people want to be in their seats for a long period of time. Either way and anyway sending out monthly updates on your restaurant and its on-goings is a great way to keep in touch. Many restaurants post advertisements displaying specials or upcoming events in their restrooms and you should too.
I’ve seen this work in favor of many businesses, as reviewers are often flattered at the consideration shown and are more generous in their critique knowing the restaurant owner values their opinion and is working hard to improve. This means you could be the first ad to show up for a “pizza” search when pie-hungry users are on the search for a slice. I mean completely rethinking the design of their site so it converts to online orders or gift card sales. For restaurants and nightclub owners all over Washington, our FREE training can be a huge differentiator to drive profits – watch now! With mobile web surfing estimated to grow by 400% over the next two years, this is the prime time to get into restaurant mobile marketing. Watch now and learn all about restaurant mobile marketing – Seattle specific strategies just for you! Not only that but with social media many people will also post there great experiences on their preferred social networks, such as Facebook and Twitter. Just make sure you place an opt-out (or opt-in) box on the form so customers can chose whether or not to receive further offers and deals.
For example, on the tenth visit to a particular restaurant a customer could receive a free cup of coffee or pastry. Open Menu is another great site that can help you get your menu looking sleek and stylish (it even offers some handy social integration, for both paid and free users). If you’re a restaurant marketer, don’t miss out on digging into a slice of the mobile ad pie (we’re talking deep dish).
They need to sell the positive qualities of a desert or special drink but also make sure customers don’t feel pushed. These programs keep customers coming in on a regular basis as they try to rack up the points or visits needed to receive a free item. You will have to promote your events with other marketing techniques, such as Facebook and posters but the effort will pay off! They also make customers feel appreciated and help you build a strong relationship with them! We encourage you, however, to determine whether this product or your intended use is legal in your country.

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