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The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.
Diversification is a high risk strategy which involves diversifying the range of products and services that you offer.
This is the process of developing your current market and could include entering new markets with your products and services. When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines. The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers. We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes. Profile market segments involve market share potential, lifetime customer value, revenue potential and profitability potential.
Defining the business objectives for shorter and longer term is necessary for a successful business.


Meetings should be held for reviewing information and make a strategy for touching market and deploying tactics. After these four steps are completed, it is time to assemble a full-fledged marketing plan. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services.
It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business. You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand.
Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy.
We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly.
This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats.


Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers.
This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product. Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives.
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We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions.
If need be, the marketing strategy (which would be flexible) is amended for maximum performance. One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace.



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