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In order for the condominium highrise formerly known as Lucaya to be built, prices have come down and the unit count has gone up. The tower, which was abandoned into receivership with only one floor built in 2008, will still stretch 21 storeys into the sky, but the number of condos will go from 86 to 150.
If you’ve spent time around digital marketing professionals, you’ll know that one of our favourite phrases to use is “content is king”.
In this article, I outline essential design elements you can implement on your business blog in preparation for a killer content strategy.
Having recently returned from a month in the USA I am now seeing Australia’s customer service in a new light.
It’s true that in lowly paid positions tips are essential for employees to earn a decent living. Out of all the places I have worked, overseas and in Australia, Alpha Digital is not just ‘a pretty cool place to work’, it is by far the best place I have experienced.
Here at Alpha Digital we build most of our websites using the WordPress content management system. Following the motto ‘content is king’, you have written countless original and engaging blog posts, infographics and videos. The truth is, creating good content is easy enough, but amplifying it is not. So how can you get more exposure with your content? If you’re an organised SEO professional, you’ll know that the holiday season is fast approaching and it’s time to start strategising. Whether you’re an Ecommerce retailer or a small service business, leveraging seasonal traffic is just as important, although your strategy may rely on different tactics.


Recently, the mobile search landscape transformed with Google’s mobile friendly updates (playfully dubbed ‘mobilegeddon’).
Google’s new algorithms reward mobile optimised websites and penalise mobile unfriendly websites in an effort to deliver a smooth, user-friendly experience for mobile users. I have seen a lot of PPC campaigns over the last few years and it is always quite astonishing to see the same mistakes over and over again. High quality landing pages, blog posts and buying guides are a major part of any SEO strategy,  although what is the use of publishing A-grade content if the page design doesn’t make visitors stick around? The tipping culture in the states has bred enthusiastic, helpful and efficient customer service in all it’s various forms. But the quality customer service culture permeates all the way to the upper echelons of high priced business to business sales as well.
What kind of movies exactly?” This is one of the first questions Matt asked me during my interview for the Assistant Digital Marketing Manager position at Alpha Digital, back in 2014. In that instance, I can say in all honesty that I immediately thought that if this agency were anything like its boss, it would be a pretty cool place to work. And it is. This means that, besides looking great, our websites also have an easy to use system that allows editing of the text, images and adding new content without touching a line of code.
You have done everything right, but your audience doesn’t seem to grow and you are struggling to get further exposure. According to the Australian Retailers Association, consumers spent on average $2500 in the six weeks leading up to Christmas in 2014. According to the Baymard Institute, around 67.75% of online shopping carts are abandoned by fickle or indecisive online shoppers.


In fact, mobile’s share of global web traffic has jumped 39% since 2014, with one third of all web pages now served to mobile devices.
If you have any further questions about social media management and how Alpha Digital works as a partner, please send us an email at [email protected]. It doesn’t matter what industry you’re in: retail, hospitality or business to business sales, the American energetic desire to help clients and customers shines through. We’ve decided to try and answer a few of those here and remind you that we all had to start somewhere! Why do bar staff have such a too cool attitude and serve you, without a smile, whenever they are good and ready? When it comes to websites, it is definitely better to ask than to be in the dark – no question is too basic or simple here! Considering 85% of Australians now research prices online, Alpha Digital’s aim is to leverage this high spending in the weeks leading up to Christmas for our Australian clients.
I don’t understand why someone trying to sell you their goods or services can ever feel like they are doing you a favour.



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