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Faced with the challenge of promoting the Chamber and its events, this committee meets monthly to provide input and assist with marketing tasks.
I am the ChamberWe love working with the Chamber because their programs go hand-in-hand with our goals. Smart phones are ubiquitous these days, so it only makes sense that the vast majority of Facebook users are mobile. Yes, we’re all hoping that 2011 is going to be the best year in quite awhile, but one thing I know is this – the Calvary is NOT coming. A recent study found inbound lead generation to be far more cost-efficient than outbound marketing strategies. Respondents spent about 37% of their lead generating budgets on inbound marketing techniques and about 30% of the budges on outbound techniques – such as direct mail, trade shows and telemarketing. Believe it or not, there are still people who either don’t have a website, or have an outdated website that makes them look like they are still doing business in the last decade or so. It’s impossible to change your yellow pages ad once it’s been produced – so you’ve got it get it right from the “get-go”!
When you decide to include online marketing strategies into your overall plan, all of a sudden the possibilities are endless. When Grey4 Creative is tasked with developing a marketing strategy for a company, all our expertise are quickly organised into an engine that churns out customised communication strategies, brand strategies, online strategies and targeted campaigns to attract more customers, manage perceptions, build brand awareness and positively affect bottom-lines.
The focus of a Grey4 Creative marketing strategy is to communicate that our clients’ products and services meet customer needs and so as to foster and develop long-term and profitable relationships with those customers.
We then craft a marketing strategy that makes the most of your strengths and matches them to the needs of the customers you want to target. When formulating a marketing strategy, we take account how your business’ strengths and weaknesses will affect your marketing. We put the marketing strategy into effect with a marketing plan that sets out the aims, actions, dates, costs, resources and effective selling programmes.
The marketing strategy should be designed in such a way that it increases sales so that your company has a competitive advantage which is sustainable in the long run.


Diversification is a high risk strategy which involves diversifying the range of products and services that you offer. This is the process of developing your current market and could include entering new markets with your products and services.
All marketing methods, both traditional and online media are addressed to further the mission of the Chamber, increase visibility of membership benefits, and host and promote all Chamber events. The study was completed by 167 professionals involved in their business’ marketing strategy. Make no mistake, if you don’t have a website, that you are proud of, you are missing the best opportunity to grow your business.
It follows the same principles you’ve always followed: you get the right message, to the right market, using the right media. You can change your newspaper ad if you desire, but it’s expensive and normally pretty limited and, let’s face it, boring! You can change your message whenever you want. Once you decide what message you want, getting  it out is almost instantaneous. Our marketing strategies are therefore flexible and we are able to respond to shifts in brand image and demand.
Identifying these groups and their needs through market research, and then addressing them more successfully than your competitors, is the focus of our marketing strategy. We always look to making the most of your budget by carefully choosing the activities with the best returns by avoiding spreading your budget too thinly.
This means we actually begin the creation of your marketing strategy document with an honest and rigorous SWOT analysis, looking at your strengths, weaknesses, opportunities and threats.
Grey4 will strategise  on how you can sell more to your existing customers or look at ways of improving the retention of key customers. Your marketing strategy is therefore a set of rules which direct what you do to promote and sell your products or services. It is high risk in that it is usually a high cost strategy which medium to large sized established companies use in order to continue to grow the business.


You could visualize it almost like a pyramid with your overall business aims and objectives at the bottom. Your marketing mix is very simple, it consists of your what product you are going to sell, what price you are going to sell it at and where you are going to sell it. If you haven’t figured out which businesses are likely to take off even in slow times, then you need to get the latest study that shows which of the industries are most likely to continue to make money in these times.
They consisted of business owners, entrepreneurs, executives, and sales people in businesses of all sizes. Do you wish there was an easy way to understand what is going on online without having to get a degree in computer science? You can only get one message out at a time, to a large market, (most of whom are really not your target market), that is looking at print media. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript! We also cater for the emergence of new products and services by our client or our clients competitors and always seek to grow clients markets by world-class Integrated Marketing Solutions. If need be, the marketing strategy (which would be flexible) is amended for maximum performance.
One thing we do is to conduct some market research on your existing customers at this point, as it will help us to build a more honest picture of your reputation in the marketplace.
This can be achieved by finding new customers or getting your current customers to buy more of your product, instead of your competitor’s product.
Once this is established, you can write a marketing plan, which is the detail of the specific marketing activities you are going to take action in order to achieve your business aims and objectives. Almost ? of the companies were involved in the business-to-business sector and were involved in business or professional services.




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