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The other day we met with a financial technology vendor who shared their 2013 marketing strategy. Then, once you have the foundational elements of your strategy, you can put together a plan.
As the year progresses, event planners, media companies, reporters and prospective partners will constantly approach you with the latest way to spend your marketing dollars. As these opportunities arise, each should be considered relative to the marketing strategy. Marketing tactics are important, but the tactical plan is really your execution plan for the strategy.
PropelGrowth specializes in marketing strategy and content marketing programs for financial services and financial technology firms. Our integrated marketing programs include white papers, articles placed in trade publications, videos, e-books, podcasts, blogs, webinars and live events.

The strategy included a vague set of objectives around increasing awareness and decreasing average cost per lead and a positioning statement that could have been produced by the B.S. She brings more than twenty years of experience in managing technology companies and has founded four companies prior to PropelGrowth. We develop strategy and build thought leadership programs to help you generate leads and facilitate the buying process. PropelGrowth has expertise in FX, futures, equities and derivatives and works primarily with sell-sides and FinTech vendors. For the past ten years, Candyce has focused exclusively in the capital markets industry, launching two financial technology companies. Once you have that, it’s time to figure out which marketing vehicles are best for promoting the campaigns.

Now, she helps financial technology vendors improve their marketing strategy, publish compelling content, and drive revenue through marketing and sales enablement. Then it listed plans for targeted email campaigns, social media, search engine optimization, videos, events, blogs, mobile apps, and online advertising.

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