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In a new report released today, five email marketing solutions have won top honors in G2 Crowd’s Winter 2015 rankings of the top email marketing tools.
The Grid, which is created from G2 Crowd’s software review engine, ranks products based on customer satisfaction reported by users as well as vendor market presence determined from social and public data. Some of the solutions rated might be considered part of the marketing automation category rather than pure email marketing tools. In the mid-market sector, MailChimp, Salesforce Marketing Cloud, and Constant Contact lead the way. For enterprise customers, Salesforce Marketing Cloud and Oracle Responsys take the top spots.
I wondered why Constant Contact had such a large variance in satisfaction scores when viewed by company size — the only tool that sways across the satisfaction quadrants based on company categories. Responsys designs, deploys, and analyzes online marketing for its clients, including Carlson Hotels Worldwide and Lands' End, to improve return on customer relationships. Track Oracle Responsys Cloud Marketing Solutions's Landscape to stay on top of the industry. Owned by Vocus, iContact is a purpose-driven company that makes email marketing and social media marketing easy, so that small and midsized companies and causes can grow and succeed.
Start now to learn the step-by-step SEO strategies used by today’s best marketers, list building tactics of the pros, Social Media blueprints and customer conversion designs from internationally renowned experts. The latest tools, tips, strategies, step-by-step guides and how-to blueprints from digital, social and content marketing experts! CLICK HERE to GET a PDF of May-2016 ‘Digital Marketing Tools’ sent right to your mailbox!
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Click Here to Get a PDF of June-2015 ‘Digital Marketing Tools’ magazine sent right to your mailbox! Click Here to Get a PDF of May-2015 ‘Digital Marketing Tools’ magazine sent right to your mailbox! It’s (Almost) 2015: Do You Have The Tools Necessary To Build A Successful Demand Gen Campaign?
As much of the country is getting prepared to endure the chill of another long winter, we at Content4Demand have our minds set on warmer weather. Aside from the appeal of a warmer climate, our team is really looking forward to helping attendees gain actionable insights into content marketing that will allow them to target and engage their customers more effectively. However, as marketing experts, we also realize that without knowing how to properly score leads and nurture prospects through the funnel, content will only get you so far.
According to a 2015 report, Instagram is the most important social network to American teenagers. Well, one way is embracing tools that help you easily and regularly post, engage, sell, manage accounts and measure results. Below wea€™ve compiled a list of 9 awesome and helpful toolsa€”with some being free and others available for a fee. The free version allows you to upload photos from your computer, tablet or smartphone, schedule future posts, and search and repost content from the web on up to two Instagram accounts. While therea€™s no totally free version for this tool, they do offer a free 7-day trial so you can take it for a test drive. As a go-to for social media management throughout my career, Hootsuite is a tool thata€™s had some staying power.
Reposting content on Instagram allows you to engage with your followers, highlight influencers or start a conversation with new users. Since hashtags are such an important part of connecting with the Instagram audience, Inselly is a tool that allows you to use its hashtag (#inselly) to tell users your product is for sale. Social Insight is a web-based application that can provide deep analytical data on your Instagram account. Layout is a free app that allows users to make multi-image collages, which is perfect for storytelling.
Crowdfire is a tool that youa€™ll see come up often in your searches for top Instagram tools. In this year’s report, G2 Crowd has been able to create three separate Grids to show how various email marketing tools perform when mapped to the size of company using them, which produced some interesting results.
On further investigation, it would appear that the number of reviews it has gleaned from customers outside of the mid-market segment may have caused the dramatic shift. Outside of those two tools, all others require negligible setup, a fact that no doubt aids their usage and popularity.
That’s because Demand Gen Report will be hosting the 4th Annual B2B Content2Conversion Conference in sunny Scottsdale, Arizona, February 16-18, 2015. That’s why it was important to build on the successes of the annual B2B C2C Conference by combining it with our inaugural Demand Gen 2.0 Summit.


From being loved as the land of sepia selfies and delicious foodie pics, Instagram is now a major social network with more than 400 million monthly active users. From creating the prettiest photos to sharing web content to managing multiple accounts, these tools can help you take your Instagram game to a new level. Fortunately, Instagrama€™s latest app update gave users the ability to add and manage up to five accounts. Paid options start at $19 a month and comes with additional functionality such as the ability to add team members to manage the account. Not only are you able to manage multiple accounts and schedule your posts, but youa€™re able to do so for Instagram, Facebook and Twitter. Hootsuite just added Instagram capabilities last year, and offers both free and paid versions. Here youa€™re able to see data on lost and gained followers, the best time to post, post engagement and much mmore. And since Instagram is owned by Facebook, if youa€™d like to give your posts a little extra boost you can use Facebook Power Editor to do so.
Layout will automatically show you some layout options, but ultimately the artistic control is all yours. The free app suggests the best times to schedule and post your photos, as well as hashtags to use to get more engagement. We respect your privacy.NameThis field is for validation purposes and should be left unchanged. By pulling together the top thought leaders and practitioners in both content and demand generation, we’re certain that attendees will walk away with the tools necessary to build successful demand generation campaigns in 2015. If you’re a qualified B2B marketer and are interested in attending, send us an email to receive a discount code for $200 off your registration fee.
However, if youa€™re looking for a little more functionality, Latergram.me may be worth considering. You can also bookmark photos and videos to repost them later, and search by user or hashtag.
The targeting options here allow you to really zero-in on your desired audience and you can spend as little as a few dollars a day. The best part is that the app was created by Instagram, so it seamlessly integrates with the main app. It gives you a list of new followers, allows you to see who has unfollowed you, and much more.



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