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Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print and online advertising opportunities, perform cost analysis comparisons or develop an annual calendar to visually track media placements throughout the year. Although agencies typically work on commission of placements, many will not work with small businesses that have small advertising budgets because the potential commission for their time investment is not profitable. Designed to be a tactical and detailed worksheet, the template can be used as an extension of a full detailed annual marketing plan or annual marketing calendar. The comprehensive, downloadable template package is a fully editable excel file that includes blank templates and sample data. At one low cost, the template package can be used over and over for your business planning needs year after year. The Advertising Media Plan Template Package can be purchased individually or as part of our Marketing Plan Bundle package (see details below). Advertising opportunities are typically available as downloadable media kits from the publication or website, or can be easily attained by contacting the listed sales representative for advertising. The advertising cost analysis process will help you determine what media opportunities are appropriate for your budget and desired advertising goals. When planning your advertising calendar, be careful to review the timing of other marketing plans (such as events or direct marketing) in your full annual marketing plan calendar to maximize promotional opportunities and maintain an integrated marketing approach.


Use this advertising media plan template package to maximize your print and online advertising opportunities and budget. With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If the mailing's publisher is still using FeedBlitz, please check that you have used the correct link and try again. Therefore, creating an advertising media plan is typically a do-it-yourself exercise for small businesses. These publications or websites could be industry or trade, consumer-oriented or local media opportunities. Reviewing the abundance of information available media kits and filtering out the advertising opportunities that are the best fit for your business (both by budget and targets) is the most laborious part of the exercise. The advertising media plan template is a worksheet that allows businesses to fill in the blanks with ad sizes, rates and circulation figures for print or online advertising opportunities.


After that analysis is complete, ad sizes and costs for selected publications or websites can be transferred onto the annual calendar template for your advertising plan. The layout is meant to be a guide that can be flexible for your individual business and advertising plans. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing. The template includes built-in formulas that produce a cost-per-impression analysis to compare advertising opportunities and create a media budget. The calendar template will help you visually plan the timing of advertising in your target segments throughout the year for your various publication and websites.



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