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Get full access to our entire library and download up to 50 templates per month for one low price.
Access the entire library and download up to 50 templates per month for one low price. Share on Facebook Tweet LinkedIn Print E-mailHow to bring maximum benefit to your twice-yearly marketing update. Thoughtfully listing the STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS of your situation should be done at least once a year.
A SWOT analysis is useful for hospitals, medical groups, and individuals in private practice—it helps focus your marketing in areas that harbor the strongest benefits. Create a four-part grid on a single piece of paper to provide an overview that helps visualize the relationships. STRENGTHS: List of your capabilities and resources that can be the basis of a distinct competitive advantage.

OPPORTUNITIES: In addition to new or significant trends, what other external opportunities exist and how can we best exploit or benefit from each? If you’d like to know more about putting this high-value assessment tool to work in your plan, we would be pleased to provide a well-informed and objective sounding board for you. Stewart GandolfChief Executive Officer and Co-Founder at Healthcare Success StrategiesStewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. At least twice each year, use the SWOT analysis to discover key internal and external issues and refresh the strategies and tactics of your marketing plan. Here are a few ideas to maximize the value and generate effective strategies from this exercise. No practice is immune to threats, but too many people miss, ignore or minimize these threats, often at great cost. Be Realistic: Use a down-to-earth perspective, especially as you evaluate strengths and weaknesses.

Apply Context: Distinguish between where the organization actually is today, and where it could be in the future.
Update your marketing plan and goals: Once the key issues have been identified, define the action steps to achieve change. Don’t stop using it; just be aware of its competitors, their growth and the marketing alternatives they provide you. Weaknesses can sometimes be the absence of certain strengths, and in some cases, a weakness may be the reverse side of one of your strengths.
For example, in the first eight months of 2014, up and comer Duck Duck Go experienced a 3.5% growth in average month over month query growth.

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