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Mobile Ad Market In India For Q3, 2013 : Mobile Websites Win Over Apps, Apple Doesn’t Exists! Smartphone shipment is estimated to reach 1 billion in 2014 while sales of feature phone are dipping.
In most countries mobile apps (Smartphone + tablet) are recording an astounding exposure and adoption, mobile users in India are far from joining the global bandwagon.
Due to the widespread lead of feature phones in mobile ad impression, Nokia and Samsung have emerged as the leading manufacturers that delivered the maximum number of mobile ad impression in Q3, 2013 in India. Apple is yet to find a sizable share in India, be it Smartphones, tablet or mobile advertisement in India. The above insights depict the mobile ad market trend in India, which is based upon millions of mobile ad campaigns that run on the InMobi network during Q3, 2013. Dazeinfo Inc is one of the leading industry intelligence platforms, immensely focused on creating business content that revolve around industry gowth, companies performance, analysis, market research and projection.Our content and service help business executives make fact-based decisions and accelerate their growth. FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. IRCTC website hacked: Personal information like PAN Card & mobile numbers of 1 crore customers feared LEAKED! Mobile search will make up the majority of this spend, followed by display advertising and messaging – though this will vary between regions according to the preferences and maturity of each market. Following our interview with privacy advocate Alexander Hanff yesterday, IAB UK CEO Guy Phillipson has issued a statement responding to Hanff's claims that the detection of ad blockers by publishers is an illegal act.
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As reported on Venture Beat, Forrester recently found that mobile represents only five percent of brands’ total advertising budget — and the majority are not making significant increases in their mobile investment year-over-year. Driven by the success of multimillion-dollar brands like Candy Crush and Kim Kardashian Hollywood, app developers are rushing to drive downloads and cash in on the casual gaming market. While the mobile advertising market may be artificially inflated today, it still represents an enormous opportunity. Most marketers are only “somewhat confident” about their ability to measure the impact of mobile campaigns. Marketers and agencies need to buy into the right metrics to evaluate awareness, and not judge mobile ads on performance measures.
For mobile to mature into a true alternative (or complement) to television, brands must adopt the idea that the medium is a tool for brand awareness rather than an acquisition or performance channel.
The app install bubble will come to an end sooner or later, but brands always need to connect with their customers in effective and measurable ways. We're looking for individuals around the globe to contribute articles on marketing, media, technology, and more. Sign up to receive conference updates, plus our weekly digest of top articles, industry news, and how-to videos. Tablet and connected devices performed fairly well in comparison as they contributed 1.8% of total ad impressions in India on mobile devices. Nearly 84% of ad impressions in India were recorded through mobile websites as compared to a mere 16% on mobile apps.
While Nokia handsets contributed 34% to total mobile ad impressions in India, Samsung almost equalled Nokia. Smartphone OS from Google, Android is pacing up to catch Nokia in overall mobile ad impressions race to become the top OS in a market, largely driven by feature phones. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.
According to eMarketer, mobile advertising was set to hit $31.45 billion in 2014 and expected to grow by 34 percent this year.
These so-called “app-install” ads dominate almost every form of mobile advertising, from in-game interstitial and video ads in their competitors to Facebook’s Suggested Apps section.

As various news stories have recently pointed out, it sets the mobile advertising marketplace up for a rude awakening. According to Flurry Analytics, consumers now spend more minutes staring at mobile screens than they do watching TV. According to Forrester’s research, 57 percent of brands say their primary business objective for mobile advertising is brand awareness. True growth in the mobile ad market will depend on how well agencies, tech providers, and publishers educate brands on the unique value of mobile advertising.
According to the latest report from InMobi on Mobile Advertising Market Q3, 2013, Smartphone users are still confined to old school device usage and mobile website is predominantly the main adopted mechanism to access the internet.
Surprisingly, feature phone emerges as the biggest gainer in mobile ad impression market despite the fact that sales of Smartphone leapfrogged feature phones for the first time ever in history.
The finding further strengthened the claim that the mobile app market in India is still at a nascent stage which is forcing Indian app developers to focus on developing countries. The 4% mobile ad market share of homegrown Micromax depicts that the company is able to poach only the price conscious first-time Smartphone users who are yet to open up to mobile internet and its usage. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013. The vast majority of mobile app developers are backed by venture capital, looking to grow their active users and top-line revenue in hopes of an exit.
For brands looking to capture consumer attention, mobile screens will become an essential part of the marketing mix.
At the same time, they frequently measure mobile success by acquisition metrics like click-throughs and website hits. Jun Group research found that the number of advertisers asking for brand studies is up 69 percent over the past two years. If the dynamics of the VC marketplace change, the flow of dollars could contract dramatically throughout the industry. It is an encouraging start, and it still only represents a quarter of national advertising campaigns.

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