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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. According to research firm eMarketer, Indian digital and mobile ad spend only took up 14% of total ad dollars in 2015. Digital ad spending in India is set to reach 22% of the total by 2018, with mobile advertising being 11% of that.
AdCchakra is a cross-channel programmatic ad platform that offers solutions on Web, Mobile, Video, and Social platforms.
They have delivered over 1000+ Online Campaigns and 500+ Mobile Campaigns. Their Mobile Ad Formats are Page Pushdowns, Interstitials, Pre-Roll Videos on Mobile Web and Apps. Collectcent is a mobile advertising and commerce platform specializing in Indian inventory. Targeting options are location, device, category, time, ISP, Wifi, device OS, and Telco Intelligence they have from partnerships.
They have over 20M unique users, and can target by Geography, Game Category, Game Type, and Gender.
Affle is a Mobile Audience as a Service platform. They have run over 5000+ campaigns through the platform, with ad units such as native, rich media, video, and app walls. Xapads is a programmatic ad exchange platform and ad network serving the Indian subcontinent. Publishers and Supply-Side Platforms can plug into them to get access to Advertisers and Demand-Side Platforms, and vice versa. Optimise Media is an International Performance Marketing Network in the Affiliate, Mobile, and Reward channels. Axill in aleading Indian CPM Ad Network. They pool inventory from thousands of websites for standard display ad buys, or for rich media or video (in-stream and in-banner) units.
Shoogloo is a digital marketing performance company that specializes in campaigns in India, the Middle East, and Africa. They own two subsidiaries: Shoogloo Media (Affiliate Marketing, Lead Genration, Mobile Marketing, Search Marketing), and Shoogloo Mobile (Mobile Marketing Platform). Clients for Shoogloo Media include Kobonaty, Menakart, Cheapoair, Elite Singles, FernsnPetals, Jamalon, and Jumia. Vertoz is an ad network specializing in performance ads across display, mobile, video, and search (XML feeds).
ADATHA is a mobile ad platform based in India with worldwide reach and specializing in CPC, CPI, and CPA partnerships. They offer multiple channels like Paid Search, Social Media, Video Promotion, App Discovery, Ad-Icons, E-mail, App Review, In-App Display Advertising, and Virtual Currency. Appcoach is a global mobile advertising agency and ad platform specializing in user acquisition in the APAC market. They have inventory partnerships with Google, Facebook, Tencent, Baidu, Alibaba, Efun, Changyou, Chukong, Glispa, and MdotM. Sulekha is the largest local service publisher serving over 40 cities in India, connecting tens of millions of users and local business in 800+ categories.
AndBeyond.Media is a programmative native ad marketplace specializing in the Indian subcontinent. Adtycoons is a cross-channel Indian ad network with a reach of over 40B impressions per month. Opicle is an Indian ad and affiliate network specializing in performance & mobile marketing. Adadyn is a self-serve programmatic ad platform that offers intelligent retargeting, prospecting, and personalized creative.
Ybrant Digital is one of the longest-serving Ad Networks and Publishers with a global presence. Clients of theirs include blue-chip advertisers such as MTV, Samsung, Viacom, Maruti Suzuki, Airtel, Sony, Coca Cola, Star India, Vodafone, Samsung Electronics, Lenovo, ING, British Airways, Qatar Airways, Titan, Unilever, P&G, Hyundai Motors, ICICI Bank, LIC, and ITC.
Vserv is an Global, India-based mobile ad platform that focuses in user data to enhance targeting. They track over 500M unique user profiles, with over 80+ Attributes across 25+ User Personas, from multiple sources like Telcos, Apps, Offline partners, and DMPs. Global Telcom customers include: Airtel, Reliance, Indosat, Aircel, Globe, Vodafone, and DTH customers include Airtel Digital TV, and DishTV.
They offer targeting options such as Geography, Carrier, Platform, Handset, Demographic, Time, and Popular Channels. DGM is India’s leading digital media platform and performance marketing network with aggregated inventory from over 20,000 websites across India. SVG is one of the largest Indian Digital Media Networks with a reach of over 150M unique visitors.
They work with almost every online commerce, mobile first, and consumer brands in the region through products such as Product Listing Ads, Affiliate Marketing, Dynamic Re-Targeting, Video, Natives Ads, and Social.
YuMe is a publicly listed global multi-screen video ad network. They can serve video ads across online, smartphone, tablet, and connected TV for both brand and performance advertisers. The 8 tenets of YuMe Video Advertising are Ad Visibility, Brand Safety, Cross-Screen Capabilities, Premium Publishers, Placement Quality (maximizing In-Stream, User-Intiatied Videos), Interactive Ads, Audience Targeting, and Analytics Optimization.
Adsterra is a premium ad network claiming a reach of over 10B impressions per month, 190 Geos covered, 20k active campaigns, and having driven over 6000 leads last month for their clients.
Creafi Online Media is a global ad network offering media from 1000s of segmented sites and 44 content channels. Clicksor is a contextual and programmatic advertising network with over 12 years of experience, and 3M ads served per hour. Ad Formats they offer are Graphical Banners, PopUnders, Interstitial Ads, InLine Text Links, and Text Banners.
Amobee is a cross-channel ad platform and agency purchased by Singtel in 2012 for $320M. Their platform allows advertisers to reach consumers across Display, Video, Mobile, Email, Social, and Content Ads. They are used by 1000s of the worlds leading Brands and Agencies: Acura, Adidas, Chrystler, FIAT, Garmin, Hyundai, Showtime, T-Mobile, Pizza Hut, Porsche, Volkswagen, Skype.
Exoclick is a global ad network with a reach of over 125B Impressions per month. They have 120,000+ Active Campaigns, 65,500+ Active Publishers, 1,500+ Active Advertisers, with their top channels being Mobile, Web, Tablets, and Smart TVs. Their gBoost product partners with over 150+ app discovery and burst partners, and are able to do so in 25+ markets. Their marketplace partners include Nielsen, Whitepages, WeatherBug, Forbes, Adelphic, PubMatic, Fox Sports, E!, ESPN, IMDb, Elle, and Shape.
They have set categories such as Beauty, Health, News, Travel, Luxury, Sports, Decor, Auto, Entertainment, Food, Hispanic, Fashion, and can reach over 109M US monthly uniques through 80B monthly US impressions across 18,000 publishers through Zinc.
Outbrain is a content discovery and audience amplification platform with a reach of over 557M users through 200B monthly recommendations.


Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.
Founded in 2011, Mobidart is a self-contained mobile digital display and video advertising network that started dropping the F-word all over the media this week.
In a statement to the press, Mobidart boasts of an “unparalleled cache” of over 80 million mobile responsive websites and the ability to deliver nearly one billion mobile display and video ad spaces. As a result of its ambitions, Mobidart says it’s on track to become one of the largest, self-contained mobile ad networks for local businesses on the planet. With MADS ONE, any advertiser can reach exactly the right consumers using superior demographic, behavioral or location targeting. Millennial Media is the leading independent mobile advertising and data platform which delivers proven mobile solutions across the campaign lifecycle, that begin and end with our advertisers’ goals. Hong Kong-based ad firm Pixels has launched its mobile ad network, along with a revamped line-up of mobile HTML5 ad formats. The ad network is consists of inventory from over 50 top tier mobile apps and sites, which Pixels says generated a total 230m page views in August 2015. Meanwhile, three in-app ad formats have been introduced to Pixel’s Rich Media 5 suite.
Email is sometimes seen as the dreary cousin of Facebook who never gets invited to the marketing party.
It has this image of mundaneness because it has been  around for decades and is all about work. But if you talk to any serious marketer, blogger or online store owner who has been around a while, then building an email list from day one is a number one priority.
It may not be the life of the party but it is that efficient PA that just gets the job done. AWeber is an internet email marketing software that is very popular among digital marketers who are engaged in serious marketing. Whenever email marketing software is concerned, AWeber has been a dominant tool for quite a long time. MailChimp is an easy to use tool and also a powerful option for those who want to focus on business and eCommerce rather than just affiliate marketing for earning money in their business. It also creates a personalized sign up form that matches your brand, giving you the opportunity to post them on your social media account on Facebook.
You can also create a template for your own customization preferences and you can also send customized messages to send out to your subscribers. Another option for an email marketing service that you can use is the My Emma email service. Integrate your email marketing campaign with your social media account and other existing websites that you own.
Share analytics with other team members that will help guide you in your email marketing campaigns. If you are looking for a free email campaign to start with, then Constant Contact provides a great solution for your email marketing needs.
This email marketing solution offers you guaranteed results that your email campaign will reach their inbox. The 60 day free trial may be enough to help you decide whether the tool offers you a better solution for your business. Get Response is another email marketing software solution that can take the place of AWeber because of its intuitive designs and tools for creating beautiful and attractive email newsletters.
Vertical Response is another email marketing software that you can use that offers some easy to use features and allows a 30 day free trial.
Over 700 designs for email newsletter templates created by professionals that you can flaunt to offer in social media sites and for event marketing campaigns. Provides a free Webinar and marketing guide that will help you improve your email marketing campaigns. Vertical response offers a more flexible pricing for their services with its Pay As You Go program. Guest Author:  Stacy Carter is a tech writer and freelance blogger laying out for tech news via online exposures. My book – “Blogging the Smart Way – How to Create and Market a Killer Blog with Social Media” shows you how. Designing for the inbox can often be daunting and extremely difficult since most email clients render email differently – and often limits your options in terms of design. They’ll offer mobile-optimized designs, Cloud collaboration and a freemium version with unlimited number of subscribers.
Definitively using transactional email marketing service over email marketing service any day of the year. Good Points made on email marketing and thanks for providing valuable email tool that would connect and import many contacts for building healthy business network. For Video they’ve partnered with YouTube, Dailymotion, and DittoTV offering formats such as Pre-Rolls, Page pushdowns, and Smart Recommendations.
They have access to both mobile web and app inventory, with ad units offered such as Banners, Text Tags, App Billboards (Interstitials), Video, and Rich Media Ads.
They have over 500+ Mobile and Web Offers across 25+ Verticals. Their Ad Units for mobile include an Ad Wall (Offerwall), Interstitial Portrait, Interstitial Landscape, Portrait Banner Ads, and Landscape Banner Ads.
They have over 100 advertisers with 500 campaigns in over 150+ countries and regions across the world. Shoogloo Mobile is also a Mobile Demand-Side Platform with frequency capping, worldwide reach, hyperlocal targeting, full transparency, and a specialization in self-serve. They offer both Native and Premium Programmatic ad units, and can reach users cross-device like Text, Image, Display, and Video. They offer display, video, and rich media placements across online and mobile, with targeting options like Behavioral, Channel, Contextual, and Geographic.
Ad Units include video, rich media, interstitial, banner, or text placements on both mobile app and mobile wap. They work with over 300 blue-chip Indian brands and serve over 500k actions across 200M clicks per month.Channels they offer are Display, Email, Social, and Search.


They own a variety of businesses including Tyroo, DGM India, Seventynine.mobi, and Komli Media. Originally based in India, they moved their headquarters to Singapore and now have over 16 global offices. Countries listed on their website for active campaigns include: India, Indonesia, Thailand, Malaysia, United Kingdom, France, Germany, United States, Mexico, Brazil, South Africa, Nigeria, and Kenya. They work with over 3000+ publishers in over 190 countries, and can reach over 30M+ daily uniques, serve over 20B+ impressions per month, through 2600+ active advertiser campaigns per month.
They claim to have over 150,000 premium publishers with inventory in over 196 Countries, and being able to convert over 1M+ leads per month. They have over 1000 direct publisher relationships, and over 250M+ unique consumer profiles and 100+ Data partners, with over 200k+ new records per day.
They are known most for in-text and in-image ads, which appear on over 125,000 websites worldwide. Advertising partners include: Starcom Mediavest Group, Digitas, McCann Worldwide Group, Mediacom, MEC, and PHD. They have 500+ active advertisers, with 5000+ media partners in their app publisher network. They also have a programmatic self-service platform that’s integrated with over 30 SSPs and ad exchanges, providing a reach of over 50B daily impressions on mobile video, native, and display inventory. They’ve now launched Zinc, that allows advertisers and agencies to serve video and display ad units across their publisher partner audience, across desktop, tablets, and phones. Well, obviously, whoever came up with that expression didn’t live long enough to meet the people at Mobidart.
It delivers robust technology powering the digital advertising business of Europe’s leading publishers and agencies. The combined advertising inventory of premium publishers using MADS ONE is over 2 billion ad impressions per month. ActiVoice enables voice commands, VRical uses 360° panoramic photos, while Real Time Weather makes it possible to optimise based on the current temperature, weather and UV Index conditions.
Often it is perceived as that necessary evil that that can’t compete on marketing terms with the rather fun Twitter chap.
Often it was the only marketing tool available to bloggers when blogging was in its infancy. This software has evolved to become a very useful tool that helps both the newbies and the pros alike in email marketing.
Its main specialization is making visual designs for your email newsletters which is more preferable for marketers who like visualization rather than just text in their email newsletter. If you are just starting out and want to get the feel on how an email marketing campaign will work for you, it is best to start from opting for a free email service than paying for AWeber’s paid email marketing tools. With its $15 per month subscription afterwards you will find that Constant Contact offers you a productive email marketing campaign that is worth the investment. They have numerous template designs that allow its users to unlock their creativity in making their own email design to promote their brand and business. She is the author of the site: iPhone Spy where you can get valuable information about spy software program on your cell phone. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It allows to create easy opt-in forms, lets people choose the type of newsletter they want to get (you can make a template for each type, there are over 8 templates and are very easy to customize) you can also use you’re own template. There are many different tools in email marketing that can help you boost the performance and effectiveness of your email marketing campaign. Another important aspect is having emails designed BOTH for desktop and mobile (think thumb-friendly…). I’m in the market for an email marketing tool and I need what I think is referred to as an autoresponder. Their inventory partners include: Inneractive, Opera Mediaworks, MADS, IPOBWEB, Rubicon Project, and Mopub. They are most well known for owning proprietary media properties such as Lycos, Gamesville, getMedia in Latin America, and travel websites in Australia.
Using the best-in-class digital advertising platform MADS ONE, publishers and agencies can run ahead-of-the-game display and messaging advertisements on tablets, smartphones and desktops. YouTube or Pinterest is like a super model compared to the dowdy and buttoned up email dingleberry. It becomes essential whenever you are pursuing numerous leads for marketing your brands and products.
It comes with convenient features that assist everyone who want to earn money from email marketing and AWeber is often the email marketing platform of choice.
Do you even use email marketing or have you only focused on social media such as Facebook and Twitter? It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
Super friendly and offer a lot of free feature the others charge for, like survey, social media posting, and image hosting.
This of course is very subjective – but I find CM to be the most intuitive tool I have tried, letting you focus on the content and effectiveness of the emails rather than the technical aspects of setting it up and creating the emails. The function I’m looking for is that when someone has signed up, they will automatically receive a sequence of emails with tutorials number 1, 2, 3, 4 and so on, with say one week in between.
Coming from the corporate world of DHL Express with enterprise solutions to now just recently starting my own business (c-lab.no) I can finally use a tool that is easy to use rather than cater to the complexities of global account setups etc. I use Campaign Monitor for all my customers – creating customized accounts and templates in a matter of minutes.



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