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This week we bring you a special edition of Music Mondays, there is no artist, no band, but instead we attempt to explain why it is that we not only love, but need music. It’s no secret that humans have enjoyed music since its creation some unknown years ago. The researchers in this study pursued further as to how music engages the brain’s reward system by developing a study that mimicked online music purchasing. Based on the article Why Music Makes Our Brain Sing by Robert Zatorre and Valorie Salimpoor that can be found here. The company established since year 2003, was born to start with its main objective of using the technical expertise in musical instruments retail and distribution, education, rental and services, jamming studio and so on.
The company has built a good reputation in music industry as a technical consultant with quality services and products under the management of professional.
In order to maintain and obtain the highest and toughest standard of quality products and services, a group of highly motivated qualified professional managers, musicians and technicians are trained to in charge of the quality services in our various sales generating activities.


In a recent article published in the New York Times by Robert Zatorre and Valorie Salimpoor titled Why Music Makes Our Brains Sing, the two Canadian Neuroscientists’ expain their recent study on musics effects on the brain.
It can make us happy in our darkest times, it can relieve stress, it can provide creative outlets, it can enhance experiences, and so much more.
Dopamine, the chemical in the brain that regulates ones emotional happiness, is heavily influenced by musical qualities.
In the same year 2003, with the confidence in musical instruments market demand, La Floresta expanded its business to a new branch in Shah Alam. The company can be entrusted to provide sales and services technical expertise consultation from time to time at the satisfactory manner.
It is a very interesting and intriguing article as it explains why throughout history humans have place such importance and value on something that is intangible.
Music can bring joy, it can bring sadness, inspiration, motivation, as well lazieness, it influences who we are, and whom we wish to be.


Later, the jamming studio outlet in year 2005 and the franchise outlet will be commenced by December 2006.
The answer lies in neuroscience and how music activates subcortical nuclei in the brain which is important in reward, motivation, and emotion in the mind.
Humans place an extraordinary value and importance on somthing that exhibits no physical or financial value. It was also found that listening to what might be called “peak emotional moments” in music — that moment when you feel a “chill” of pleasure to a musical passage — causes the release of the neurotransmitter dopamine, an essential signaling molecule in the brain.
But through neuroscience it becomes evident what affects music has on the mind, and becomes evident why we as humans not only love, but need music.



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