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Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events.
More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Spearheaded all planning activities from concept to execution for events with up to $100,000 budgets. Handled all event budgeting, ensuring top quality while consistently coming in under budget.
Directed event logistics including registration and setup, travel, hotels, booths, client receptions, guest lists, conference accommodations, presentations, and itineraries, both remotely and on-site.
Led weekly cross-functional team conference calls leading up to each event, solving  logistical issues and coordinating preparation with up to 14 individuals from multiple divisions.
Established and built successful partnerships with vendors, hotels, event management companies, and production services companies. Maintained in-depth project plans  including detailed Excel workbooks with continually updated  task lists, contact lists, deadlines, and budgets. Spearheaded e-mail marketing campaigns, resulting in more than 80% of software services clients  coming in through e-mail marketing channel. Orchestrated two successful corporate  re-branding campaigns, including coordination of legal name  change and new logo with all vendors and clients, new Web  site and marketing materials, internal and external  messaging, and internal communications coaching. Collaborated with sales team, directors, and India marketing team to issue proposals (RFPs and RFIs). Assisted in executing internal and external events, including trade shows, conferences, and  parties.
Created content for corporate Web site, sales presentations, e-mail campaigns and corporate sales  collateral. Handled allocation of $500,000 marketing  budget, including advertising, print collateral, trade shows  and seminars, and services from an advertising company and a  PR company.
Led company's inaugural e-mail marketing  initiative, resulting in considerable increase in customer traffic. Maintained content for company Web site, print advertisements, and corporate sales collateral. Consistently met and exceeded goals  including collaboration with three-person team to reach 115%  of annual sales quota.
Researched and wrote direct mail pieces,  brochures, business letters, Web site content, and edited  400+ page technical textbook.


Volunteer, Confidential Nonprofit Organization, Atlanta, GA 2009 - Present Devoted time to sorting and categorizing textbooks for shipment to schoolchildren in Africa.
Great Resumes Fast is a professional resume writing and interview coaching firm that assists job seekers at every level secure interviews and job offers. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Accomplished, decisive, and knowledgeable marketing executive with 20 years' experience in innovative, profit-oriented business such as Entertainment Publications, Detroit Red Wings, and Little Caesars. Successfully negotiated a ground-breaking 6-year, $50 million broadcast agreement that increased revenue for the Detroit Red Wings by 100%. Generated more than $1 million in sales for Entertainment Publications by initiating a B2B online search program with Overture and Google. Enhanced publication's direct mail response rate by 100%, and generated a 200% increase in  marketing revenue by initiating a lead generation initiative focused on Fortune 1000 companies. Directed the creation of "Hockeytown" - one of the most powerful new brand in sports.  Developed integrated business plan with multiple revenue streams, producing $1 million annually. Awarded the NHL's "Best Marketing Campaign" award in 2002 for the creation and integration of Hockeytown into Detroit Red Wings brand platform, including development of a multimillion-dollar  sports restaurant and bar concept.
Led strategic sales team in the acquisition of Entertainment's major clients, including Capital One, Bell South, Garmin, American Airlines, PetSmart, Qwest, Rogers Cable, and Red Hat Society. Serve as Brand Marketing guest presenter and instructor for undergraduate  and graduate classes at University of Michigan, Oakland University, Eastern Michigan University, University of Windsor, and Wayne State University. DIRECTOR, CORPORATE MARKETING Challenged to meet $14 million division budget and $3 million revenue quota for Custom Division of Entertainment Publications. Redesigned and launched online Savings Product representing 60% of revenue totaling $8 million annually.
Conceived and executed integrated marketing program with Comcast, improving customer retention by 50%.
Created "Book Box", a 3D direct mail program that increased lead generation by 30% and incremental revenue by $500,000. DIRECTOR OF MARKETING (1993 - 1996) Led all aspects of marketing  broadcast, public relations, and game presentation for the Detroit Red Winds, College Hockey Events, Hockeytown Cafe, and Hockeytown Athletics retail store.
Recommended company's integrated branding platform, leading to the creation of Hockeytown, Al the Octopus, and College Hockey at the Joe campaigns still in existence today. Created 5-year business plan that  increased "College Hockey at the Joe" season ticket sales by 600%, and overall revenue by 100%, including a title sponsorship from Sprint PCS.


Raised $5+ million for local charities as leading member of Community Relations department. LITTLE CAESARS PIZZA - Detroit, MI, 1987 to 1993 Subsidiary of Ilitch Holdings; North American company with 3,000 locations and $500 million in revenue. SALES PROMOTION MANAGER Built and managed Sales Promotion department that reinforced brand value, created awareness, and increased sales for 3,000+ Little Caesars stores.
The breadth of my experience spans markets worldwide and includes the complete portfolio of corporate communications and PR functions. Currently, I am exploring new opportunities and would welcome a personal interview for the position of (Vice President of Communications). Special talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. They create dynamic, best-in-class resumes and cover letters that consistently  deliver results. Served as Chief Marketing Officer for Detroit Red Wings and General Manager of College Hockey Events. With 13 years' professional experience within diverse industries and directly as government advisor, I have demonstrated my ability to build market recognition, increase customer awareness, and provide the foundation for strong and sustainable revenue growth. I am successful in combining creative talents with more structured general business skills to deliver communications programs that are cost-effective, market appropriate and profitable. Stellar organizational and planning skills, as demonstrated in successful event planning experience.
Found innovative ways  to market ABC brand, including highly successful e-mail  marketing campaigns.
Great Resumes Fast also offers writers with specialization in Federal Resume Writing, Executive Level and C-Suite, Information Technology, Sales and Management.
Key contributor to strategic business planning with experience leading, managing, and developing long-range growth plans. A qualified candidate must be strategist, writer, public speaker, relationship builder, and more.
Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team.




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