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Cerebration is the world’s largest business case competition organised annually by the National University of Singapore (NUS) Business School.
Now in its 10th year, Cerebration has grown to become a global competition where leaders from the world’s top business schools build comprehensive and innovative solutions to real-world business challenges experienced by our international sponsors. This true-to-life exercise provides a distinctive opportunity to MBA students from all over the world to truly engage with the challenges of the world’s leading organisations. The executive summary should not exceed 1000 words (extra 1 appendix page + 1 cover page, font size 12, single spaced).
All submissions should be made in a PDF format and the title of the file should be TeamName-SchoolName-(Case Name).
Teams are to create their videos, upload it to YouTube, and send us a link in the cover letter of the executive summary as mentioned above. Neither the NUS Business School nor any of its affiliated companies or entities are obligated to provide you any form of remuneration or goods in kind for your submission. The NUS Business School shall exclusively own all known or later existing rights to the Submissions worldwide and shall be entitled to the unrestricted use of the Submissions for any purpose in all media now known or hereafter discovered without compensation to the provider of such Submissions. The NUS Business School reserves the right to change due dates for Submissions, or other specifics, as it deems necessary in its sole and exclusive discretion.
No Submission may contain any material that is abusive, vulgar, threatening, harassing, libelous, defamatory, obscene, invades a person’s privacy, violates any law, any intellectual property or other property or other rights, or is known to be false.


All submissions are the intellectual property of the NUS Business School and NUS Cerebration sponsors.
NUS Provost Professor Tan Eng Chye flagged off the race and joined the first day walk with his daughter. Deputy Dean and Assoc Prof Hum Sin Hoon and Director of Graduate Studies Chua Nan Sze were present at the finish line to lend their support.
To mark NUS’s 110th anniversary and the Business School’s 50th anniversary, the Gobi Desert Challenge will be formally integrated into the curriculum of the NUS APEX EMBA (Chinese) programme from the 24th cohort onwards. Khyati is the Community Relations Manager in the corporate communications department of NUS Business School. At least one member of the team must present; however, the format of the video presentation is left at the team's discretion.
Submissions will not be subject to any obligation of confidentiality, and may be shared with and used by the staff of the NUS Business School and any of their affiliated companies or entities.
Any public usage of submissions require prior approval from the NUS Business School and NUS Cerebration sponsors. The arduous 112km hike began in China’s Guazhou region on May 22, with 84 participants from NUS Business School taking part. Since the Gobi Desert is one of the harshest terrains on earth – with its intense heat, sand storms and strong winds – preparation for the race started as early as May 2014, with the organising committee assessing the varying fitness levels, ages and schedules for all the participants.


The one year of training has seen me change gradually from a terribly unfit person with almost nil exercise to one that embraces out the great outdoor and hiking expeditions.
It was at Mo-Kia-Yen Gobi Desert 1,300 years ago that the Chinese Buddhist monk, scholar, traveller and translator, Xuangzang, was chased, abandoned, and almost killed as he traversed the desert to India in pursuit of original Buddhist scriptures. Associate Professors Susanna Leong and Song Zhaoli, and Adjunct Professor Ms Chen Chunhua lead the faculty contingent.
Some ten training sessions were organised to simulate the challenge in terms of distance covered and the terrain. Since then they have raised close to S$213,000, all of which will be presented as a gift to the school during the 50th anniversary Gala Dinner later this year. Serving as a link to connect and engage with various communities, Khyati writes about stories that reflect the culture and values of the School, and all things related. In addition, members of the administrative team, such as Joan Tay, Patricia Yang Jia, and Brenda Cao participated in the race.  Our Celebrity Baker, Wu Pao Chun also joined the trekking. In addition to the physical preparations, the committee equipped each contestant with the necessary gear for the competition.



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Comments to «Nus business school online info»

  1. orik writes:
    Return from your blog that doesn't.
  2. EMEO writes:
    Making use of Camtasia and a headset, but there is never any.