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If you’re wondering if your online marketing plan is working, then this article is for you. Before you can know if your internet plan is working, you must first have a way to track on a regular basis your marketing campaigns for your business. The purpose of this blog is to provide articles and tips to help businesses and entrepreneurs with their online marketing needs. We are passionate about our work and very passionate about helping my clients expand their reach.
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years. There are several metrics that you can use on your website or blog that will let you know how well you are doing. I’ve put together a few of these metrics that you should know in order to analyze and successfully observe your online marketing campaigns and plans.

Google Analytics - this is a free service that provides basic analytical tools for SEO and marketing purposes. Blog and Website Metrics - You can track the activity of your visitors on your website, blog or squeeze pages. Social Media – You can measure the number of visitors and sources of traffic you have from the free reports from these tools. It tracks the number of visits to your site, pageviews, average time spent on your site, referring sites and more. Most email tools will tell you how many of your visitors opened the email, forwarded it, or if it was sent to an incorrect email address. You can find out how many times visitors come to your site, what they are viewing, how long they stay on your site, how they found your site (referring links) and much more. You can also measure the size of your following by the number of fans, followers and members that you have.

Or, if you decide to hire a web design or internet marketing company to do all of this web analytics for you, it is still good for you to have a basic understanding of what some of these metrics are. You can create custom reports and it integrates nicely with other Google services such as Adwords and Website Optimizer. And then finally, you can measure the quality of interaction you have with your visitors by the number of comments and posts that they leave on your social media sites. You can also find out the conversion rate, the rate at which your visitors are converted to actual buyers.

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