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The 2011 Survey of Online Learning by the Babson Survey Research Group shows that more than six million students take at least one course online. Close to one-third of students in higher education are taking at least one online course. Even more striking than the sheer number of students in online education is its rate of growth. Students all over the world are taking online degree programs in an array of fields including business, information technology, engineering, healthcare, criminal justice, political science, and more.
If you’re thinking about getting an online degree to enter a new career or to advance at your workplace, which online degree program should you choose? 2010 beginning median salary: $43,879 (National Association of Colleges and Employers [NACE]). A bachelor’s degree in business administration prepares graduates for a variety of responsible management positions, domestically and internationally, in an array of industries.
Typically, students have the opportunity to select a concentration in a field such as human resources, finance, management, information systems, marketing, operations, or supply chain management.
A bachelor’s degree in business administration prepares students for a variety of careers in business and industry, including finance, banking, product development, human resources, manufacturing, and business analysis. According to the 2012 Corporate Recruiters Survey and the Graduate Management Admissions Council’s 2012 Global Management Education Graduate Survey, 62% of recent MBA graduates have job offers upon graduation.
An MBA degree often provides career advancement opportunities, a more rewarding career, and a larger salary.
MBA specialties include computer and information security, health administration, marketing, applied computer sciences, information systems management, engineering and technology management, environmental management, and international business. A master’s degree in finance gives graduates a competitive edge in areas such as investment management, corporate finance, commercial and retail banking, and financial management of companies and nonprofits, as well as analysis and brokerage. They work for banks, mutual funds, pension funds, securities firms and other types of businesses. The program prepares graduates for management positions in companies in the rapidly growing hospitality industry, such as hotel management, restaurant and food service management, conventions and meeting management, tourism management, and other areas. Hospitality Managers work in a variety of sectors, including amusement parks, associations, colleges and universities, country clubs, cruise lines, convention centers, conference centers, hotels, motels, resorts, and more. Click here for free information aboutOnline Associate’s Degree in Hospitality, Travel, & Tourism!
Companies place a strong emphasis on human capital development, as well as the leadership initiatives developed by human resources professionals to deliver, develop, and retain employees. Most human resources specialist positions require a bachelor’s degree in human resources, in business, or in a related field. In small companies, Human Resources Managers are involved with hiring, position assignments, training, resource allocation, compensation, benefits, and health and safety issues, as well as following laws and regulations affecting employees and the workplace. An MBA program with a concentration in human resources combines expertise in human resources with the knowledge necessary to be a strategic business partner.
A bachelor’s degree program in marketing thoroughly evaluates subjects such as consumer behavior, promotion strategies, the principles of effective selling, and helping companies make decisions on product development and pricing. Students in an MBA program with a concentration in marketing learn to effectively build brand power by studying the theories, concepts, principles, and terminology of brand equity and brand management.
There’s a demand for computer security professionals in private industry and government agencies. Computer security professionals protect the security, confidentiality, availability, and integrity of data and delivery systems, whether the data are in storage, processing, or transit. Similar career names include information systems management, computer information systems, and systems analysis and integration. Graduates use the business and technology skills they’ve gained to manage data systems and meet business challenges. Companies have a vital need for people with a strong understanding of computers and business.
Some employers seek Information Systems Managers with a master’s degree, such as an MBA.
Master of science degree programs in information systems cover information technology, business systems, and project management. A bachelor’s degree in computer science and engineering provides job opportunities in an array of information technology fields in private and public sectors, including financial institutions, technology companies, medical device companies, and more. Similar career names include computer graphic design, digital media production, and computer animation.
Due to the popularity of the Internet, Graphic Designers are needed to create images and designs for websites, portable devices, video entertainment media, and electronic publications. Graphic Designers communicate ideas and messages visually, integrating a range of media such as digital imaging, illustration, and photography. People with a bachelor’s degree in graphic design have employment opportunities in package design, advertising, product development, Web design, digital production, illustration and other areas. Click here for free information aboutOnline Bachelor’s in Multimedia Design & Development!
Web Developers work with various elements to create an intriguing, functional, user-friendly design. Bachelor’s degree programs in web development provide skills in multimedia design, computer graphics, interactive video, and animation.
Health Administrators usually need at least a bachelor’s degree to enter the occupation.
Students gain the knowledge and skills to effectively function as a supervisor or manager in the healthcare field.
Healthcare facilities need Health Administrators to help ensure their productivity and efficiency.
The programs focus on the financing, organizing, marketing, and management of healthcare institutions and the delivery of personal health services.
Health Information Technicians organize and manage health information data by ensuring its accuracy, quality, security, and accessibility. Many entry-level positions only require an associate’s degree and professional certification.
Click here for free information aboutOnline Associate’s in Health Information Technology!
2012 median salary range for Health Information Management Specialists: $39,631 to $88,117.
Health Information Management professionals gather and analyze patients’ records, use computers and specialized equipment to maintain indexes, prepare reports, update forms, and assign patients to appropriate diagnostic groups. Students in these program learn to apply the principles of computer and information science to organizing, analyzing, managing, and using information in healthcare.
Those with a master’s degree in medical informatics often take a job as Health Information Managers. They work for federal government agencies, hospitals, public health agencies, nonprofit medical and health associations, physicians, insurance companies, and physician group practices.
Students are prepared to deal with a broad range of administration and management responsibilities.
Graduates are qualified for positions such as healthcare facility administrator, health services manager, administrator, healthcare manager, health information manager, and clinical manager.
Graduates of the programs are qualified for positions such as Project Manager, Systems Analyst, Researcher, Administrator, and Executive at all levels of an organization. Paralegals employed by corporations are involved with shareholder agreements, benefit plans, and stock options. Master of Marketing Research (MMR, MSMR) is a graduate degree program that may be from one to three years in length. The first Master of Marketing Research was developed by the Terry College of Business, University of Georgia in 1979. Generally, a Master in Marketing Research combines classroom work with real-world research opportunities and special projects. These degrees give specific instruction on research methodology, variable coding, and database construction and management.
The curriculum of any Marketing Research program requires a student to complete the required prerequisites to accommodate the deficiency for non business background students. Qualitative research consists of in-depth interviews famously called as IDI’s as well as focus group. Quantitative research mainly deals with application of bi-variate and multivariate statistics to marketing research. Consumer Behavior Research by behavioral and neural scientists continue to make large contributions to our understanding of human decision making, and their findings are exerting a strong influence on the nature of marketing and market research. Careers in marketing research are divided mainly into two types supplier organization and client organization. Supplier organization is multiple domain organization where MR graduates focus on multiple domains of industry. Client organization single domain organization where MR graduate focuses completely on a single domain of industry. With the increase in demand of marketing researchers there has been a surge in number of jobs available in research. Professional Certified Marketer (PCM) is a certification offered by American Marketing Association (AMA) [4]. Professional Researcher Certification (PRC) is a certification offered by Marketing Research Association (MRA) [5].
Certified Financial Marketing Professional (CFMP) is a certification offered by American Bankers Association (ABA) [6].
Certified Marketing Management Professional (CMMP) is a certification offered by International Institute of Marketing Professional (IIMP) [7]. Started in 1979, MMR program at University of Georgia is the first marketing research program in the US.
Founded in 2011, the MSMR program at Michigan State University is the only program in big four which has dual format.
Marketing is a dynamic and innovative profession that incorporates elements of business, psychology and art.
Successful marketing firms determine what consumers want in a specific product or service, and tailor creative and stylish marketing campaigns to speak to those wants. As the internet has emerged as the preeminent medium for affordable global advertising, marketing firms are developing effective, digital ways to reach their customers, promote their products, and expand their markets. Marketing degrees are not always necessary for entry-level positions with small firms or companies, but they are becoming more and more common, as more programs are offered online and locally. Those in the marketing and advertising fields have a variety of job opportunities in a range of industries.
In 2008, there were 623,800 advertising, marketing, promotions, public relations and sales managers in the US, according to the BLS. Marketing managers, who generally are less specialized than advertising managers and tend to work more with digital media, are expected to see a higher growth rate: from 175,600 in 2008 to 197,500. Advertising and promotions managers, conversely, will not experience a similar growth rate.
Marketing and advertising earnings are generally excellent, but vary widely, depending on educational achievement, work experience, and employer.


According to the Bureau of Labor Statistics, marketing managers made an annual median of $108,580 a year.
An associate's degree in marketing and advertising or a bachelor's degree in the liberal arts is typically the absolute minimum for entry-level marketing and advertising specialist positions. According to a 2010 National Association of Colleges and Employers (NACE) survey, new marketing graduates earned starting salaries that averaged $43,325 in 2008.
Well-paid management positions in marketing and advertising generally require specialized education at the master's level, and strong work experience. According to the Occupational Information Network (O*NET), 9% of marketing managers have a high-school diploma or less, 22% of marketing managers have some college education (a post-secondary diploma or associate's degree), and the remaining 69% have a bachelor's degree or higher. As the data demonstrates, the majority of marketing, advertising and promotions managers have pursued a bachelor's degree or higher.
Marketing and advertising degrees of all levels can be earned online, in a flexible format that may be better-suited to working professionals. Because marketing and advertising is increasingly internet-driven, online marketing and advertising degrees of all levels may do a better job than local ground schools at preparing students for the new, digital economy. As with any serious educational decision, it is important to do your research when picking an online marketing or advertising program: is the school accredited? To effectively market a new or established product, marketing and advertising professionals should be creative thinkers and artists. For marketing managers, good organizational, multitasking, and communication skills are especially important, as is a thorough knowledge of customer service principles.
Many marketing and advertising professionals have a background in fine or applied arts, as most advertisements are visual. Because of the shift to online and digital media, it's important that all marketing and advertising professionals have strong computer skills. A marketing and advertising associate's degree and strong work experience can qualify candidates for entry-level positions as Marketing and Advertising Specialists, though most employers prefer a bachelor's degree. This entry was posted on Tuesday, August 4th, 2009 at 12:10 amand is filed under Uncategorized.
Social marketers must seize the opportunity to plan for big moments as well as be in the moment to connect with this new tech-savvy generation. Gordon MacMillan, editorial manager at Twitter UK, explained: “Marketing in the moment is one powerful strategy around big, live events.
Let’s take the Super Bowl in the USA as an example as it is a hugely popular sporting event. The cost of a well-placed witty tweet during the Super Bowl, that received over 192 000 brand impressions just from 6pm – 8pm on match day = great timing. Bachelor’s degree programs in business administration provide a broad-based business education. Online MBA programs typically include core courses in subjects such as economics, finance, information systems, accounting, marketing, and management.
Those with experience have an opportunity to become a Portfolio Manager and supervise a team of analysts. Successful financial analysts often become senior financial analysts or associates after three to four years.
Students gain the skills and expertise required to excel in a management, operations, or marketing position in the hospitality industry. Many Meeting, Convention, and Event Planner positions require a bachelor’s degree in hospitality management or a related degree. A bachelor’s degree in business administration with a concentration in human resources management makes it much easier to enter the profession. Students also learn about new product development, target market identification, media choice, and message strategy, as well as the quantitative and qualitative marketing research methodologies.
An MBA program with a concentration in marketing thoroughly reviews theories about consumer buying behavior and market research. Project Managers plan, budget, and coordinate the efforts of everyone involved with the project. The programs teach students to plan, measure, monitor, and adapt from the beginning to the end of a project.
Graduates are qualified for management positions, such as Chief Security Officer, Chief Information Security Officer, and Access Control Manager. They have the challenging task of preventing hackers from entering computer systems and networks. The programs cover information technology tools such as operating systems, computer hardware, programming, networking, and database management systems. Information systems managers keep business operations running smoothly by managing networks, databases, and websites, and by training employees to use the latest innovations.
The programs are designed for students seeking management positions requiring advanced technical skills with computer systems.
The degree enables graduates to work as part of a team in a vast number of areas, including software development, systems design and analysis, data mining, biotechnology, artificial intelligence, game design, animation, finance, robotics, digital forensics, and more. Many of the online bachelor’s degree programs in computer science cover programming, network communications, systems security, advanced server administration, storage area networks, and social media.
Most graphic designers work in publishing, specialized design services, public relations or advertising services. Students in online graphics design programs learn about color and composition, typography and design. There is excellent demand for qualified healthcare administrators who can improve the efficiency and quality of care. The programs cover technological innovations, as well as the complex regulatory environment of the healthcare delivery system. Graduates are qualified for management careers in health systems, hospitals, clinics, and other healthcare settings.
Most jobs are provided by healthcare organizations; however, some Health Information Technicians work for insurance companies or government agencies. Health Information Management Specialists combines research, statistics, and design in a health and human service context. The program provides professionals the analytical skills and business acumen required to improve healthcare delivery systems and lower costs through information technology. Medical informatics professionals are responsible for maintaining and securing all the patients’ records. A lack of Nurse Educators is often cited as a contributing factor to the nursing shortage in many states. MSN degree programs in nursing education prepare students to take the National League for Nursing’s Nurse Educator Certification Exam.
They’re prepared to oversee nurses at all levels in hospitals, nursing homes, and other healthcare settings. Nursing informatics professionals help reduce healthcare costs, improve the quality of healthcare services and increase the access to healthcare.
Civil Engineers design and supervise the construction of highways, bridges, water and sewage systems, tunnels, and more.
Paralegals work in attorneys’ offices, corporations, courtrooms, government offices, bank trust departments, and other settings. Also, the BLS reports that Paralegals’ work is less likely to be offshored when compared to other legal workers.
Courses stress practical application to real-world marketing research problems, rather than the theoretical application suggested in most bachelor’s business degrees.
Classroom topics might include database management, focus group development, statistics in marketing, and consumer behavior. Similar in nature to the Master in Market Research is a Master of Business Administration with an emphasis in marketing research.
The qualitative research is mainly focus on cognitive and social psychology effect of marketing research. IBM SPSS is mostly widely used tool for data analysis though some companies would prefer to stay with excel and WinCross.
There is evidence that modern professional jobs are rapidly being disaggregated and becoming increasingly specialized. Supplier side jobs are purely consulting jobs which are very similar in nature with management consulting jobs. The various organizations which recruit MR graduates are in the domain of telecom, food processing, aviation, retail chain, media etc. Increasing number of suppliers have also increased the number of positions available in market. From the last 30 years it is considered the best program among the big four and the pioneer in the original first three which include Southern Illinois University and University of Texas at Arlington. The program has strong connections with corporations in the Midwest with major presence in St. The program has strong connections with corporations in the Southwest with major presence in Dallas-Fort Worth area. The full-time program is a 12-month program with required internship, while as the online program is a 19-month program. Marketing and advertising professionals develop and implement innovative promotional campaigns for a spectrum of products and services.
A good marketing program will prepare the graduate for the increasingly digital world of effective mass or targeted marketing.
Like other management specialties, marketing is a universal facet of business, and there is a continued high demand for skilled marketing and advertising professionals of all educational levels.
The Occupational Information Network (O*NET), a project of the Department of Labor's Employment and Training Administration, estimates that there will be 59,700 job openings for marketing managers from 2008 to 2018. The middle 50% of the field made between $77,520 and $148,970 a year, while the bottom 10% made less than $55,270 and the top 10% made more than $166,400. Most employers typically prefer a bachelor's or master's degree with an emphasis in marketing, business, or design. Many programs facilitate internships that help prospective marketing and advertising professionals gain valuable industry experience.
Those managers who have not earned advanced degrees generally have exceptionally strong work histories. There are a number of dual marketing and sales programs offered online, giving the graduate valuable experience in closely related fields. Students will learn traditional principles, but will focus on the implications and global reach of the internet as a marketing and sales platform. Because they often work as part of a marketing team, marketing and advertising professionals should be effective cooperators and communicators. Group coordination and critical thinking skills are also highly beneficial to successful marketing management. Graphic artists especially are playing an active role in the internet economy; those professionals with advertising and Web design experience will have excellent opportunities.
With the evolution of digital devices (tablets, smartphones) and social channels (especially Twitter) the new playing field has made it essential for brands to create real-time content and deliver it with impact.


If brands are prepared and socially invested, they can move their audience toward real engagement in real time. Brands now have the opportunity to make more of a lasting impression by participating in conversations instead of turning consumers off with hard sell messages.
The programs review all business areas, as well as behavioral factors common to all organizational structures. Typically online MBA programs take two years to complete, but some programs can be completed in just one year. Some Financial Analysts evaluate the feasibility of a deal and create a plan of action based on financial analysis. Portfolio Managers choose the mix of investments for a company’s investment portfolio. Students learn about corporate headhunting, business coaching, contract negotiation, employment law, employee training, benefits analysis, and other subjects. Large employers typically have specialists for specific areas, whereas in small companies a human resources professional may cover all areas of human resources. Marketing professionals play a vital role in helping businesses become more competitive and in increasing their profitability. The programs also cover the decision-making process involved in marketing goods in foreign markets.
Graduates of the programs have the knowledge to manage a company’s market research, marketing strategy, advertising, sales, pricing, promotions, and product development. Those with expertise in a specific field combined with strong academic credentials in management have opportunities in this increasingly important career field. Graduates are prepared for positions such as Construction Manager, Director of Project Management, Vice President of Production, Computer and Information Systems Manager, Financial Manager, and Engineering Manager. Graduates have the skills required to deal with the complex levels of networking vital to businesses. The BLS reports people with knowledge of multiple programming languages and digital multimedia tools such as Flash and Photoshop will have the best opportunities. Students learn to concept, code, and publish their own standards-based content for a variety of formats such as the web, tablets, and smartphones. In some of the programs students can specialize in a specific type of facility, such as as a hospital, group medical practice, or a nursing care home. Students typically take two to three years to complete an online master’s degree program in health administration.
Many students in the program have a bachelor’s degree in healthcare or computer systems. They automate clinical care, train healthcare workers to use computer systems, and build new operational data systems, as well as collect and analyze data to improve patient care. Civil Engineers often work on complex projects involving numerous economic, technical, environmental, and social factors. Some of the programs are lock step method programs following a particular sequence of series of courses lined up one after another. Understanding the thought process rather than analyzing it is the main priority of qualitative research. Industrial application of statistics is limited to cross tabulations using Chi square estimation, but some companies do use linear and logistic regression analysis. This suggests that consumer behavior and Customer insight will likely play an increasing role in the work of market researchers. Nielsen Corporation formerly known as AC Nielsen is the biggest supplier in the business followed by Maritz, LLC, GFK etc. Most of the MR graduates work as statistician, analyst, account executive, field work director etc. The positions for which they recruit are director, assistant research director, senior analyst, analyst etc. Most placements take place through alumni networks which benefits the graduate candidates to secure job before graduation.
It is considered as a credential which symbolizes mastery of marketing knowledge and commitment to quality in the practice of marketing. It tests a candidate’s knowledge of current marketing research practices and understanding of marketing research issues.
This certification is a specialized certification for marketing professionals working in financial service industry. There are four designations or four different certifications: Associate CMMP, Manager CMMP, Executive CMMP, and Chartered CMMP. Also, Michigan State University is the only other university in big four to be of Tier 1 status.
That figure includes the 22,000 new positions predicted by the BLS, AND existing positions vacated by retirement, promotion, early termination, etc. The field is actually expected to slightly contract, losing about 800 jobs for a -2% growth rate. Most coursework in marketing and advertising degree programs focuses on management, business, statistics, liberal arts, advertising, visual arts and communication.
For most prospective advertising and marketing professionals, earning a marketing and advertising bachelor's or master's degree is the best way to enter the field. Because they are often hired to fulfill a specific advertising vision, they should have excellent active listening skills when dealing with potential or current clients. They’re responsible for the rapid and accurate dissemination of information to employees while maintaining security.
They acquire the skills and techniques of computer graphics, electronic imaging and production. Medical informatics professionals use health information for knowledge management, decision support, strategic planning, and outcomes assessment. A substantial portion of their job includes drafting documents for litigation and writing reports. Other programs are open programs giving the students to chance to select their own courses.
From last few years Conjoint analysis is one the new techniques that has become popular for its application on product bundling and pricing. The current and future job prospects for these market research specialists are highly attractive. Many supplier side consultants seek full-time employment with the clients they advise during their tenure in the supplier organization. Most companies do recruit US citizens, but very few recruit international candidate due to visa sponsorship conditions.
It has a 24-month cohort program which has a flexible sequence of courses with multiple choices of electives.
There are no scholarships (funding) for students for this program and this information is provided in the FAQ section of the program. This downturn is driven largely by the decline of print and other "traditional" media advertising. The Instant User Gratification theory, we as humans beings want our needs to be satisfied instantly. Some online bachelor’s degree programs in business administration can be completed in 36 months.
Till date these three programs are considered to be the pioneer in the marketing research industry. For example, in the United States by 2018 jobs in Market and Survey Research are expected to grow to 350,500 as compared to 197,500 jobs for Marketing Managers, 43,900 jobs for Advertising and Promotion Managers and 64,100 jobs for Public Relations Managers. Other reasons would be qualitative work in research and abundance of available resources for recruitment. The certification is required to be renewed every three years through continuing education. There is a four-step process to get certification which includes passing an exam as well as practical marketing experience. Being a cohort program it has a lock-step sequence of courses which are enrolled by the whole incoming class at the same time because of which the incoming class starts and graduates at the same time.
It has a 24-month cohort program which has a lock-step sequence of courses but has multiple choices of electives. Also, the full-time program has a spring entry (January) and not fall compared to other programs.
If you learn better in a hands-on environment, consider whether the program facilitates internships for those who'd like to gain additional experience in the marketing or advertising field. Consumer behaviour on a platform such as Twitter sees individuals tweet when they are hungry, when they can’t sleep or when they are looking for accommodation in the Maldives.
Besides litigation, Paralegals work in patent and copyright law, as well as in real estate and corporate law. In 2011 Michigan State University launched a MSMR Program with strong industry support and guidance, and in 2014 began offering an online version of the program. Till date the program has a record of 100% placement for both domestic (US) and international students. The program has reserved funding for MSMR students; funding includes graduate teaching assistantships which cover only out-of-state tuition and pay a monthly stipend. What if a brand could intercept that conversation giving users a solution to those wants and needs?
Prospective international candidates should take the initiative to talk to program director regarding international student placement before enrolling into the program. Funding is provided in two forms: graduate assistantships, which include a full tuition waiver and monthly stipend, and out-of-state tuition waivers. Students are fully funded with graduate assistantships which contain full tuition waiver and monthly stipend, or students are placed as interns for a semester-long internship which pays off the full tuition and a stipend. A list of number of international students enrollments and international students placements would be helpful to evaluate the strength of the program. UTA department of marketing also has an doctoral program in marketing which helps a MSMR student to continue into PhD after completion of his MSMR.
The internship model suits domestic students pretty well as most internships are converted into full-time opportunities. International students also do the internships but they have to look out for other opportunities for full-time placements, it is very rare that international students are recruited by the local intern companies.
Till date the program has a record of 100% placement for domestic students (US), but has mixed reviews when placing international students.



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