Online marketing trends of 2014,free mp4 compression software for mac,windows 7 software download for pc - Good Point

Trade Intelligence,Gain valuable business insights from our searchable database of thousands of articles and reports. 2014 neigt sich dem Ende zu, weshalb wir Experten nach ihren Marketing-Trends furs nachste Jahr gefragt haben. SEO-Experte Brian Dean geht noch einen Schritt weiter und predigt die Erfolgsformel seines Blogs Backlinko. Bei all dem Hype um „Content“ bleibt nur zu hoffen, dass auch die Prognose von Meike Leopold eintrifft. Olaf Kopp, „Head of Online Marketing“ der Aufgesang Agenturgruppe, sieht eine ahnliche Entwicklung in der bezahlten Kommunikation.
Thilo Specht, der unter dem namen „Cluetrain PR“ als Unternehmensberater tatig ist, tendiert in die gleiche Richtung. Eine Optimierung fur mobile Endgerate halt auch Marcus Tandler, SEO-Experte und Mitgrunder von OnPage.org, fur eine der wichtigsten Aufgaben des kommenden Jahres. Drei gro?e Trends erwarten Marketer im kommenden Jahr, einige davon lassen sich schon jetzt deutlich ausmachen.
All denen, die es trotzdem mit aktuellen Trends versuchen, rat er: „Konzentriere dich auf das, was du wirklich kannst und engagiere jemanden furs Marketing. Das guter Content nicht nur Besucher anlockt zeigt auch der Punkt das Google versucht guten Content zu ermitteln und das in seinen Such-Algorithmus einarbeitet. Ich sehe im mobilen Marketing noch eine gro?e Zukunft, der Markt wird sich auf jedenfall noch verandern und spannend bleiben. Since we are entering the busiest shopping time of the year, consumers are getting ready by charging up their smartphones and tablets and looking for deals. The first trend we will see is Touch Commerce, whereby Tablets and Mobile devices will be used even more this holiday season to make purchases, price compare, and even do a little show-rooming. Consumers love the convenience of shopping-on-the-go with their mobile phones and tablets, especially for location specific items and receiving locations specific deals. Please select ONE area of marketing which you believe will give you the greatest commercial benefits in 2014. The results are below and show a familiar patterns with same 3 “usual suspects” still rated the most important commercially. So, it seems as if the three core areas of investment in marketing for 2014 are likely to continue to be Mobile and Content Marketing and Big Data in many businesses.
But, I would like to think that Conversion Rate Optimisation and Marketing Automation will increase in investment since these are about process and improving performance, so they can potentially offer lower risk returns than other activities. Since the main top-level trends, the “Usual Suspects” are likely to be similar for 2014, I thought that this, year it would be interesting and more useful to drill deeper to see which specific digital marketing technologies and techniques will be important trends in 2014. Smart Insights Basic and Expert members can listen to a webcast and download the slidedeck in our free 2014 Marketing Trends briefing. How Digital Marketing integrates with other marketing channels is the biggest challenge of implementing digital marketing I see, more important than any tactics for specific channels.
In 2011, when we launched Smart Insights Expert membership, we defined these 11 factors for marketing success that we believe are important. Growth hacking is a concept from startup companies that is being applied more to larger organisations in 2013 – some even have Growth Hacker in their Job Title. We recommend the success factor mapping technique based on the Ishikawa approach as a way of defining investment in platforms and activities to drive growth.
Modern Marketing naturally focuses on the customer and we’ve seen more focus on use of Customer Personas to help here as part of Customer Experience Management. Success in online marketing has always been about how you invest to build a brand online across different digital platforms.
As we’ve reported in our weekly alerts, 2013 has seen a growth in targeting options in each of Facebook (e.g. We have reviewed different media attribution techniques for several years now, but they were never going to be widely adopted until free tools were available as Google has now done through Multichannel Funnels. Google’s earlier developments to bring customer touchpoint point modelling to the mainstream have been added to in 2013 by the new Attribution Modeling Tool and its Customer Journey Mapping benchmark.
Google and Facebook acted in 2013 to increase their ad revenue from customers using mobile devices, this was a major threat to their revenue model. In 2013 Twitter’s 6 second Vine videos – examples, Instagram – see examples and Snapchat have become increasingly important with many brands trialling campaigns. Search continues to be a major driver of visits, leads and sales for most businesses, so it’s important that companies, or their agencies are on top of the latest changes in the Google algorithm. In the SEO recommendations, there is a big focus on how to achieve content quality and social signals to show authority, so attention on how to develop what Neil Patel calls “Epic” content, Michael Stelzman calls “Nuclear” content should be a strategic focus of marketing in 2014.


The development of more interactive content marketing techniques will be a trend in 2014 – take a look at this interactive HTML5 Match Day dashboard from Man City as an example. Of course Content Marketing is two words and I think marketers’ efforts often focus too much on the Content rather than the Marketing – I think we’re guilty of that. There are some really interesting examples of mobile responsive landing pages being developed – rather than traditional, static form based pages, it will be interesting to see how these develop in 2014. When we asked recently “when did you last update your website?” Over 50% in the poll hadn’t done a major update in the last year – shocking! The increased use of mobile technology means that all structured testing and experiments need to take this into account too.
We regularly advise on better use of analytics to drive sales improvements on Smart Insights. To develop the best customer experiences you have to go beyond the hard data from analytics and get real feedback from real customers. While discussion of using the individual social platforms will continue, a more holistic approach looking at integrating social media with web and email touch points should continue as part of Social CRM.
Throughout this review, mobile has played an important part and email marketing is no exception, since the data shows the majority of email interactions are now in Mobile for consumer brands. I’ve been recommending the use of the event-triggered email marketing or what we now call behavioural email for many years. Attribution research showing the channel that influences online sales typically shows for retailers that email is usually one of the top three sales drivers whether first touch or for last touch.
Our final trend is one of the most exciting, but also one of the most frightening, as will be discussed a lot in 2014 as Google Glass goes on sale. Mit ausgewahlten Marketers haben wir uber ihre ganz personlichen Prognosen gesprochen, die Online-Marketing-Trends 2015. Es brauche deshalb Creative Directors in Unternehmen, dessen Produkte mit dem „teils sehr anspruchsvollen und kreativen Content“ der Konsumenten mithalten konnen. Die Senior Managerin Social Marketing und Engagement bei Salesforce prognostiziert „messbar erfolgreiches Content-Marketing. Entscheidend ist der Wert des Contents fur den spezifischen Empfanger – vom Informationsvorsprung uber reine Unterhaltung bis zum Einkaufsvorteil. Dies betont auch Barry Schwartz, einer der profiliertesten SEO-Experten, Grunder von Search Engine Roundtable und der Webagentur RustyBrick. Er erklart: „Aus Akquise-Grunden musste ich jetzt schreiben, dass es im Online-Marketing 2015 naturlich (!) vor allem (!!) um Inhalte (!!!) geht. Not only does Adobe Systems predict this year will see the highest-ever online spending during the US holiday season, but Thanksgiving, Black Friday, and Cyber Monday will break records. The user experience for online shopping is improving with each passing season and consumers are responding with higher conversion rates on mobile devices. This holiday season we’re going to see merchants taking more advantage of this by focusing on Location Based Commerce. In the poll, please select the single most important trend based on that which you think will make the biggest commercial difference to leads or sales in your company, or a typical client if you are an agency or a consultant. The most significant change is in mobile marketing where there is a decline in popularity, perhaps suggesting a realisation of the difficulty of encouraging customers to buy rather than browser via this channel.
I’ve structured the trends based on marketing to achieve different goals across customer touchpoints in the Smart Insights RACE Planning framework. What are the top marketing tools or techniques you’re using now, or expect to use in the year ahead which weren’t so important previously? It requires leaders to define a vision of how channels will integrate and the transformation needed in people, process, tools and metrics to make the most of digital marketing.
In 2013, Econsultancy developed their Modern Marketing manifesto which I recommend as a way of thinking through different performance drivers that need to be harnessed for the best results. Digital marketers may know it as CRO – Conversion Rate Optimisation, but it’s broader than this, looking at testing different business models and refining Product offering and Pricing models too. Our customer persona toolkit is one of the most popular practical resources on Smart Insights. CXM signifies a change from a focus on User Experience and usability of the first touchpoint to broader touchpoint mapping across customer journeys and through the customer lifecycle including evaluation of post sales support and customer service. Promoted Posts, Custom Audiences, FBX), LinkedIn (Sponsored Updates adding to targeted ads) and Twitter (Keyword, Interest, Device and Geographic targeting of Promoted posts), these have given many more options to target the user particularly on mobile devices where the majority of social media interactions occur today in many consumer markets. Google’s new Enhanced AdWords campaigns have had a large impact on CPC (for example, Greenlight has seen a 30% increase in CPC since Google’s Enhanced campaigns ) were introduced.
This isn’t a fundamental trend that will help transform most businesses though and there is a danger in chasing these “Shiny Objects” as Jeff Bezos has them.


I recommend these 10 trends from the Search Engine Journal summary for the best practical guidance. Take a look at our Content Marketing matrix to review the options for this type of content… For evaluation, see our guide to Evaluating content marketing ROI across RACE. More investment in resource to help with outreach and partnership by segmenting influencers will help here. In the talk I describe our approach to 90 day planning and Evolutionary site design using RACE. Google have released a number of improvements in 2013 to encourage this like Universal Analytics, Advanced segments and improvements to conversion attribution modelling mentioned above. The use of customer feedback and satisfaction tools like these to help with this should increase too as companies take a more holistic approach to CRO. So getting the mobile experience right through responsive email design is where many companies will focus if they haven’t already. The increased focus on marketing automation means that more sophisticated lifecycle email programmes will be developed as part of MA initiatives.
Marketing applications of Glass and its impact on search will be limited, but one Glass app, Glashion, was recently released this week where you can snap clothing and bags of footwear of other passers-by and then complete a comparison shop.
I hope my review sparks some ideas on where you should be increasing or decreasing your investment in online. Diese Entwicklung gehe mit „hoheren Social-Media-Spendings“, ausgefeilteren Video-Strategien und einem starkeren Fokus auf alternative Soziale Netzwerke einher. Wenn alte Strategien versagen oder geringere Erfolge versprechen, muss eben etwas Neues her.
Nutzer sollten E-Mail mit einem zweiten Kanal kombinieren – fur den Fall, dass Gmail oder ein anderer Anbieter die Regeln andert.“ Parallel zu einer Content-Strategie auf den von Hoffmann praferierten eigenen Kanalen pladiert Kagan fur eine breiter aufgestellte Traffic-Strategie. Ein Beispiel hierfur nennt uns Mitch Joel, Prasident der Digitalagentur Twist Image: die Ubernahme des Streaming-Dienstes Twitch durch Online-Handler Amazon.
Shoppers are going to want to buy products faster than ever before and mobile devices give that ease of access, as long as a merchant’s online store is optimized accordingly. It’s going to be all about where customers shop, and how they utilize their phones during this busy shopping season.
Merchants will be able to use virtual merchandising with tablets in-store and instant checkouts to make experiences better and faster. There are 22 trends I see based on companies I have worked with, examples I have reviewed and our own marketing activity on Smart Insights.
With the increased competition, working through the best way to adjust bids for mobile will be a source of attention for many consumer brands and their agencies.
I recommend this deck by Chris Coward introducing a structured approach to mobile CRO and this by Craig Sullivan covering technical aspects of mobile CRO.
Perhaps some of the social media and content marketing budgets should be allocated to more sophisticated testing like the examples that we look at in our email marketing course and 7 Steps Guide to Email marketing.
Das zeigt in gewisser Weise auch der Trend zum Content, so PR-Doktorin Kerstin Hoffmann: „Hochwertige Inhalte werden zum (fast) alles entscheidenden Faktor. In 2015 sprechen immer weniger Unternehmen zu Kunden, sondern Menschen, die dort arbeiten, zu Menschen, die ein Produkt kaufen. If merchants are in the process of redesigning (or considering a redesign) their current site, a Responsive Design should be top of mind to take advantage and capitalize on the increased level of mobile traffic.
A great example are daily deal email campaigns, whereby customers receive emails via their mobile devices but need to shop in-store, helping to merge online and offline. Furthermore, consumers will also be taking advantage of their smartphones to compare prices, look up stock and even place products on-hold to picked up in-store.
On the back-end there will be a lot more gathering of data, specifically, what types of products customers are purchasing, how and when.
Instead I prefer to think of what’s needed for Digital Transformation to Integrated or Multichannel marketing… Still, it’s better than a simple vision on Inbound Marketing which doesn’t emphasise the need for integration. Merchants can then take this data a step further and ask themselves how can they better understand and therefore better serve their customers when they arrive in-store to pick up orders?
Google und Facebook sind mit ihren geanderten Algorithmen nur die (Mit-)Wegbereiter einer Entwicklung, die immer mehr dahin geht, dass Werbemull und vermeintlich Suchmaschinen-Optimiertes bei den Empfangern nicht mehr ankommt.
Are there other opportunities to encourage customers to increase their spending, like using this data to possibly suggest additional (related) products to buy?



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