Online marketing vs traditional marketing video free,marketing management by philip kotler 9th edition,blackberry software download free 8520 - PDF Books

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. There will always be a debate whether businesses should focus their budget on traditional or digital marketing and some are even saying that digital is the new traditional. Currently this client is only running a SEO campaign, Google paid advertising campaign, online banner advertising, a newsletter, and advanced social media with direct outreach.
Sarah Benoit, Director of Training & Lead Trainer for JB Media Institute at JB Media Group. We know the internet.We are JB Media Group, an expert online marketing, social media, and search engine optimization company. It is extremely important for any business in today’s society to understand the difference in both online and traditional marketing practices and strategies.
With over 2 billion internet users in the world as of the end of 2011, its no wonder that the internet is becoming the main go-to for marketers world-wide. So now that we know what each includes, what is the difference in online and traditional marketing? The thing to remember with marketing is there is NO one cookie cutter way that works for everyone.
E-Marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.


E-Marketing provides variety of methods, such as pay per impression, pay per click, pay per play, and pay per action. The various media for traditional marketing are: TV and Radio, Newspaper, Magazines, Posters and Billboards, Mailers or Flyers.
The Internet deal procedure is well thought of delivering goods traditional deal procedure, which is done as a real time deal, and therefore a lack of product. E-Marketing is the product of the meeting between modern communication technologies whereas traditional marketing remain to be stagnant.
Online marketing has gained a definite dimension with the added techniques like Pay Per Click, Search Engine Optimization, Press Releases, Web Banners, Link Campaign, Viral Marketing, Blogs etc.
Social Media like: Face book, Twitter and YouTube believe it to be one of the next big steps. We expect significant growth in the online sales numbers this year as the client adds online video production and distribution, blog creation and blogger outreach, and additional social media outreach.
Gone are the days that the majority of consumers are searching the Yellow Pages or local newspaper for info on their local purchasing decisions.
Because consumers want information available at their finger-tips at any given moment, it only makes sense to have a presence online. Based on that you should be able to decide which marketing efforts will best help you attain your companies revenue goals.
You want to ensure you are getting the best bang for your buck and at the same time increase your brands presence.


Comment below and let me know what has worked for you in the past be it traditional or online marketing. Magazine Ad 1 costs around $30,000 after a 50% co-promotional partnership with the publisher. Now, by no means do I believe that traditional marketing is 100% dead, as there are a lot of instances that it works. The 30,000 brochures mailed to a targeted list of subscribers to their magazine partner costs around $10,000 and their larger mailing to a group of targeted lists costs around $30,000.
You want to create  BRAND recognition that soars outside of your geographic region Рcreate a buzz.
As you can see all methods are yielding diminishing results except for internet marketing which continues to increase.  Inversely, their cost per customer is around $150 from web, $250 per customer from magazine advertising, and between $1000 and $2000 per customer from brochures. The only percentages not represented on the graph include individual sales representatives and word of mouth.



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