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Google's revenue grew 15pc in the fourth quarter but fell short of Wall Street's target on declining online advert prices and unfavorable foreign exchange rates. Some analysts had hoped for gains in cost-per-click, said BGC Partners analyst Colin Gillis, adding that the company, which gets about half of its revenue overseas, also was hurt by the strong dollar. Nearly 72% Of SMBs Prefer Social Media Platform For Customer Engagement And Business Purposes! Nearly 72% Of SMBs Prefer The Social Media Platform For Customer Engagement And Business Purposes! Social media sites have revolutionized the communication format followed by top firms and SMBs to interact with their customers or clients.
Due to continuous innovations in the field of advertising for local brands and small firms, SMBs are increasingly focusing towards Facebook, Google Plus and other networking sites.
Facebook recently introduced the custom audience feature, which is best suited to small and medium size businesses, as their customer base is very niche and concentrated over certain coverage areas.
Facebook had recently introduced the reviews feature, which is similar to the City expert program by search giant, Google Inc. The fast-growing mobile and internet sector has changed the way small and medium business firms operate.
If we compare social media, Facebook recorded 253% surge in mobile referral rate to websites, hence SMBs using the Facebook platform can expect a whole lot of benefit by adopting the mobile first strategy. Dazeinfo Inc is one of the leading industry intelligence platforms, immensely focused on creating business content that revolve around industry gowth, companies performance, analysis, market research and projection.Our content and service help business executives make fact-based decisions and accelerate their growth. ShareSky News has come under immense criticism after it was reported that it had banned all employees re-tweeting information provided by rival journalists and the general public. Some could argue that this is a valid approach in fighting irresponsible journalism – we know that the British press is still reeling from the recent phone hacking scandal – but realistically this seems rather reactive than proactive. The sad truth, it seems, is that Sky News appears to be building on an ugly cultural phenomenon permeating the Web: restricted control. Purists may argue differently, but even if the views of the public are sidelined, it is still somewhat ludicrous to restrict journalists sharing information amongst themselves. Social media has changed news, and in some regard, changed the role of traditional gate-keepers, like news desks and editors.
Sandra is a techno-geek who is generally excited by anything with buttons, touch screens or flashing lights.
Concern about privacy and personal data protection is an increasingly hot topic, whether in the context of accidental exposure (Sony, various Banks) or malicious hacking (China’s government, Newspaper journalists).
Historically Google has indirectly held masses of personal information in the form of emails and documents.
Matt Liebowitz wrote an article for MSNBC and Security Daily News as part of last Saturday’s Data Privacy Day.
Last year there was considerable public outrage at the level of corporation tax Google was paying.


But just because they are all avoid paying back to society through taxes doesn’t make it right. The interesting thing about 2011 was how much market dynamics changed and eroded Google’s dominant position.
Although Google’s share of the online advertising market lept from 44% in 2010 to 50% in 2011, it now finds itself competing with hundreds of advertising platforms and networks. Adsense partners (publishers who run Google ads on their sites) are even getting slightly better rates as my analysis of Google’s income statements show.
Google has also come slightly down off its high perch and engaged with the webmaster and search engine community.
Google Apps has matured and is now a genuine alternative to Microsoft Office and Exchange for businesses. So, if you are a small business, Google still gives you the chance to get going for free, but sooner rather than later you will have to start paying the $5 per user per month.
Google in 2012 seems to be a less arrogant beast that has found it needs to cooperate with the users and web community much more than it used to. This site contains personal observations which do not reflect the views of any organisations that I represent. Earlier a majority of SMBs were against the idea of using social media networks as they hardly derived significant ROI through social media activities.
Few initiatives which are bound to prove effective for SMBs and local firms are summarized below.
Owners of small scale firms or brands have their services limited to certain geographies, hence they prefer advertising to only those customers within an area limit who have had done business with them before.
With the increasing usage of Smartphone and tablets, business firms are forced to revise their websites to ensure that they are well-suited both for mobile and tablet screens, so that customer-experience is remains uniform all along. Micro-blogging site Twitter which is best suited for mobile screens can act as a powerful tool for small and medium scale firms when it comes to branding. At the time I was immersed in the internet marketing industry and there was a strong sense of Google not playing fair.
The concerns back then (2010 and before) were whether it would accidentally expose those files to third parties, or whether it would mine the data to establish personal profiles. His view was that Google was trying harder than Facebook to get sensible and open privacy policies in place. The public were particularly sensitive to corporate greed and the squeeze on public finances.
In fact, Google’s tax advisers have found more loop holes because in 2011, they managed to reduce its tax bill to just 21% of profits.
Tax authorities around the world should be investigating them and making sure a fair proportion of corporate profits come back to the community. In 2012 Google is actually having to fight quite hard to capture a share of the new markets that have developed. The traditional players (Yahoo, Microsoft, AOL) have crumbled leaving Google utterly dominant in desktop search advertising, but now that the game has moved on to mobile and video, it is once again a challenge to compete.


In March 2011 it inflicted a new search algorithm on the world which put many businesses under but was deemed essential in its battle against spam. 4 million businesses worldwide now use Google for their email and some of their office applications.
While this is probably due to competitive pressure rather than a sense of duty, it is welcome.
By using the custom audience feature, owners can place Ads or send promotional offers and deals only to those customers (through their phone numbers, email identities or Facebook identities) who were associated with the firm before. This is because they are likely to welcome the deals on offer. Low rated pages can learn from the detailed reviews provided by consumers and modify their business strategy to compete with rival brands. Firms should update their website content and try inculcating key words within the content, which users generally use while searching.
Online stores which come under SMBs (if their coverage area is limited to a particular region or state) should adopt the mobile first strategy so that consumers are able to browse through products comfortably and shop online.
Mining would have required deliberate efforts to piece together disparate information, so most people took the view that this was unlikely.
My good friend Tim O’Shea of Blurtit recently quit Facebook in favour of Google + because Google were more accessible on the phone and able to discuss his concerns. Since then, it has opened forums with people who run websites and sent its top people to conferences to discuss what they intend to do and why. At the same time, Google has become more business like in what it offers for free, lowering the thresholds at which payment plans kick in, and removing some services.
Facebook had also introduced location-based Ad targeting which is likely to benefit small and medium scale firms who are focusing on customers of a particular demography. Currently, more than 40% of SMBs accept payment at the point of sale with a mobile credit card reader attached to a Smartphone or a tablet. Privacy protection and what we expect of companies like Google therefore changes very quickly, so judging them on an absolute basis is unfair. These changes have eroded the use of third party sites such as yellow pages but enhanced the service for the user. Thousands of advertisers and more than 50% of the AdAge 100, use Custom Audiences in their campaigns as chances of engagement are higher from the existing customer base whenever a new product is launched. The Preferred Marketing Developers program (PMD) is yet another move where developer and marketers of SMBs can work together and devise a strategy to attract customers of their liking. Social media can provide SMBs with an immediate and interactive connection with their customers. Nearly 72% of SMBs now use the social media platform to interact, advertise, brand and discuss business.




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