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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. 00 Be the 1st to vote.Pay Per Click (PPC) advertising offers you a new, effective way to attract potential customers to your business. With traditional offline advertising methods it is difficult to know if your ad is reaching the intended target audience and if it’s inspiring them to take action. You can instantly get feedback on who is responding to your ads and how many of those contacts are converting to sales. It’s a great for testing a new site, new product, new promotion, new landing page, etc. Author Jason Lancaster is the President of Spork Marketing, LLC, a company that provides pay-per-click ad management services. Synerge-marketing is a web design, development and internet marketing company with local services in Connecticut and New York.
As of today, there are still a lot of skepticisms about PPC marketing in general; and while we were trying to sell our service to potential clients when our company first started, we even got the kind of response that goes like “we don’t believe in [unconventional] marketing practise”, even though PPC marketing has been around for almost a decade. Since we are moving into an internet-reliant generation where YouTube, I-Tunes, and every other online medium are replacing our old ways of obtaining valuable (or not) information, it’s only natural that companies start advertising over the internet to get more exposure. Unlike “conventional” advertising, PPC marketing campaigns can be setup in no time, literally.
With PPC marketing, you can also get an instant worldwide exposure for your products or services at a reasonably low cost. With all the types of advertising available to web site owners, one of the most preferred types is PPC advertising. One of the most important things to research prior to using PPC online advertising is knowing what keywords and phrases best fit for the web site in question. Overall, PPC online advertising has a number of advantages over several different types of advertising.
Web hosting reviews, ratings and top hosting awards published on MBRW are based on reviews and ratings from both consumers and the MBRW Editor. Names, trademarks and logos are the properties of their respective owners and protected by law. PPC (pay-per-click) marketing, sometimes called search marketing and paid search advertising, is an online marketing tactic whereby ads pointing towards your site are placed on different websites and you only pay when someone clicks on them.
The greatest benefit of PPC advertising is the fact that it brings you targeted website traffic. PPC is unlike search engine optimization (SEO) and several other online marketing tactics in that it can be quickly launched.
Several available tools help you determine if the keywords you want to bid for are likely to be effective. PPC advertising involves analyzing keywords and only bidding on those that are likely to bring you a targeted market.

PPC is a good online marketing tactic because the results you get are measurable (through the use of such tools as Google Analytics). With continuous exposure of your target market to your brand (remarketing), there is a high likelihood of return customers and enhanced customer loyalty. You might very well question why you need to spend money on paid search advertising if your business already has a strong online presence achieved through search optimization.
Whether you have a Web site or not, you can use Pay Per Click ads to reach customers online.
Pay Per Click allows you to focus your advertising to a specific lcoation or geographic region. By the time a customer is contacting you, they are ready to ask questions and are motivated to make a purchase. With monthly metrics, you can see who is clicking on your ad and can update your advertising strategy to maximize your results.
He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management. Unlike TV, radio, or print advertising, PPC ads only cost you money when people click on your ad and visit your site. In the world of television advertising, for example, it’s very difficult for small and medium-sized businesses to compete, as a relatively “cheap” TV ad campaign will cost upwards of $15,000 a month. E-commerce website owners in particular must manage their PPC campaigns very closely, or they risk wasting money on clicks that don’t convert. If you’ve got a brand new site that no one has ever heard of, PPC ads can put you in front of potential customers right away. PPC ads are great for testing the effectiveness of your site, your new promo, your new landing page, etc.
Google and Facebook have both done a great job simplifying their ad platforms in a way that makes them accessible to the public, but that doesn’t mean managing a PPC ad campaign is easy.
While PPC ads can help you generate immediate revenue and capture a customer, they don’t have the same long-term benefits that a long-term marketing campaign (such as an SEO campaign or social media campaign) can offer. While some e-commerce site owners who conduct PPC advertising enjoy profit margins that are very close to full retail, others find that profit margins on PPC ads run in the single digits.
It is one of the most profitable advertising and marketing channels and Internet advertising revenues hit almost 10 billion in 2012 so don’t miss out on improving your marketing strategy! Especially for small businesses with fewer products and services, PPC is really their number one choice of marketing strategies.
The key here is “you only play for the clicks”, unlike traditional advertising practises where you usually need to pay a huge sunk cost. And if at any time in the game that your cost is higher than your profit, you can stop your campaign anytime you want, no contract attached. If you need help with PPC management or PPC optimization please contact us for a free, no obligation quote. Save yourself time and money by reading our detailed review and learn who received the final award of the industry's best web host!

The ads you bid for are specific and only the demographic you are targeting will be reached, meaning effective utilization of your advertising dollars. The Internet has neither geographic nor national boarders, meaning you will reach very many people. Once you have successfully bid for a keyword ad, it will be posted immediately and you will begin getting targeted traffic to your site. This is important in that it ensures you do not waste time and money on keywords that are unlikely to give you the desired results. The analysis is important because it means you will do away with keywords that are unlikely to be effective. Pay Per Click programs help you build brand awareness, turn visitors into buyers and are a great complement to your existing online and offline ad campaigns.
One Pay Per Click purchase usually gets you into an entire network of online yellow pages and local business search sites—you gain immediate access to millions of potential customers. You can test and tweak your creatives, your placement, your categories and even your Web site landing page to meet the needs of your customers more precisely.
You maximize your marketing dollars because you are only paying for quality leads that actually click through to your business.
However, in the world of PPC, many businesses can run an effective ad campaign for less than $1,000 a month. If you make the effort to test properly, traffic from PPC ads can help you refine your marketing quickly.
If you want to find PPC advertising success, you either need to a) learn the ins and outs of the PPC ad platform(s) you want to use or b) hire a professional.
Unless your advertising and marketing budget is unlimited, choosing to invest in PPC advertising is the same as choosing not to invest in marketing. Depending on your industry and your niche, low margin sales might be perfectly acceptable – after all, each customer you capture has a lifetime value – but you’ll need to have your KPIs dialed in tight to figure out just how slim your margins can be. Of course, PPC is also complex, and if it isn’t managed carefully it can quickly damage profits. We’ve helped companies reduce their paid advertising cost by as much as 48% and increase AdWords conversion rates by as much as 410%.
The exposure and the fact that the size of your company does not determine the keywords you get helps you effectively compete with larger competitors. PPC is important because you will get increased brand awareness (even those who do not click on your ads will know about your PPC campaign). If your services or products are more widely available, you can expand your reach for potential customers to your entire state, multiple states or nationwide. The cost of PPC ads is a fraction of the likes of TV ads and newspaper classified ads and even startup businesses can afford them.

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