Product strategy need of an hour,make your own picture video with music free,video share sites like youtube 2014 - Review

Whatever your digital product strategy online, there is a great potential for success in the digital marketplace.
Copyright Policy: Do not upload any content without the owner's permission unless they consist entirely of content you created yourself. In my Acquia 2010 retrospective, I promised to write a bit more about Acquia's product strategy.
For most organizations, one tool could not historically get the job done, so they kept multiple tools in their toolbox – whether they intended to or not.
Most of these sites are vastly different in terms of scale, functionality, complexity and longevity. CIOs – facing cost-cutting pressures and the need to streamline their resources – are now addressing the reality of running twenty different content management systems on twenty different stack configurations as an expensive, unnecessary burden for the organization.
By standardizing on Drupal, organizations can reduce training costs, reduce maintenance costs, streamline security, and optimize internal resources – all without sacrificing quality or requirements. Drupal Commons is a Drupal distribution for social business software; it provides organizations a complete solution for forming collaborative communities. To help organizations adopt and standardize on Drupal, we created the Acquia Network to provide a suite of Drupal support, knowledge, and web development and maintenance tools to help build, manage and extend Drupal websites. The Acquia Network is your connection to a team of Drupal experts, available 24x7, and backed by Acquia's engineering and professional services team. We are in the middle of a massive redesign of the Acquia Network and many of the services you use through the Acquia Network today (including the Acquia Library, a broad collection of tips, tricks, how-to's, and resources for Drupal developers and site owners). For large websites that require custom code, high availability, on-demand elasticity or release management tools (i.e.
Acquia Hosting is an extension of the Acquia Network, so if you need help scaling your site or debugging a problem, Acquia Client Advisors are always available to help.
Going forward you can expect even more developer tools and self-service tools to be added to Acquia Hosting, as well as more critical features for large scale sites, including improved security and code workflow options. For that, we built Drupal Gardens, a Drupal-as-a-service platform that makes building Drupal websites as simple as point and click. Our mission for Drupal Gardens is to allow site builders to go from design to online in minutes instead of days or weeks. For organizations that need to manage tens, if not hundreds, of small websites, we're building ‘Enterprise Drupal Gardens'. One of the biggest advantages of using Open Source software is that there are no limits to how you use the software. Almost all Software as a Service (SaaS) providers employ a proprietary model – they might allow you to export your data, but they usually don't allow you to export the underlying code.
We call this "Open SaaS" or Software as a Service done right based on Open Source principles – it offers a much more secure and low-cost alternative to proprietary counterparts.
I've highlighted some of our key products and services in this blog post and will bring you a more detailed white paper focusing on Acquia's vision. I would love to see a good case study of migrations (+ new Drupal Gardens) sites you guys have done! To those who will say Drupal shouldn't do X: Dries highlighted in a previous blog post and in the replies that he doesn't expect Drupal to always be the only solution, and that one of Drupal 7's strengths is working with other services and platforms. A quick look at what Acquia actually does shows that they regularly integrate other software, and partners like Zivtech with Alfresco specialize in Drupal plus.
I believe this blog post is what the commercials call a dramatization— but it is exciting, isn't it? All the above arguments can be turned around its head by replacing drupal in above pictures with either joomla or wordpress (and in some cases sharepoint) everywhere. IMHO it would be easier for sales guys from other product organization to address most of the benfits suggsted.
If you’ve worked as a product manager, or even researched job postings looking for your first product management position, you’re probably familiar with most of the the basic product management skills.
But what you might not realize is that you can develop all of these skills and still not be a highly effective product manager.
Nevertheless, these skills will play an important role in your success as a product manager. As a product manager, a lot of your role will involve gathering information from many sources to help you make better-informed decisions about how to guide and improve your product. To synthesize all of this information intelligently, and put it to use building the best product you can, you will need to truly listen — to hear and understand what each constituent is telling you. In our 2015 Product Roadmap Survey, we at ProductPlan found that one of the top challenges that product managers face today is the ability to effectively communicate their product strategy to the various constituent groups whose support they need to bring a successful product to the market.
Highly effective product managers have the ability to communicate complex information clearly to many different audiences. That’s because your executives are generally going to be interested in your product’s strategic objectives only at the highest levels — how it will position the entire company for success, how it will increase the company’s bottom line, etc.
With your development managers or scrum masters, by contrast, you will need to effectively communicate why you need them to focus on one epic or theme over another, and what the next version of the product ultimately needs to develop.
And when speaking with sales or marketing about your product, you will need to communicate how your new product or upgrade will translate into leads or customers, and how it can create new sales opportunities among your installed base. In other words, to be a successful product manager you need to be able to communicate effectively in multiple languages — executive, development, strategic, tactical, etc. As a product manager, you will find you often have to shift rapidly between a strategic and tactical focus — discussing your product at a high level with an industry analyst or your CEO in the morning, and then jumping right into a detailed discussion of feature priority with your developers after lunch. To be effective in both of these contexts, you need to stay organized at all times, to keep your strategic, high-level information handy at all times, as well as up-to-date information about features and other product details. Returning to ProductPlan’s 2015 Product Roadmap Survey, we found that some of the most common complaints product managers had about their roadmaps were that they did not contain enough key information, did not help the product managers to prioritize effectively, and left their stakeholders with outdated information. The product roadmap is often the central document product managers use to help drive the product’s development. Products often have a long development cycle, and while all of the teams involved might be enthusiastic at the very beginning of the process, that enthusiasm can wane with time. As the weeks or months progress, development teams might want to look for shortcuts, or question whether you really need a given feature set included in this iteration. Successful product managers know that part of their job is to serve as their product’s ongoing cheerleader, to remind all involved parties why the work they are doing (or the money they’re committing, or the time they are waiting) is going to be worth it when the product hits the market and makes a real difference for the company and the customers it serves.
In other words, one essential skill you’ll need to be an effective product manager is to keep everyone’s eye on the prize, especially when they themselves lose sight of it.
Given how important these soft skills are to effective product management, it is surprising that they don’t receive more focus in job descriptions and job postings. But even though these questions might not “be on the test” in your job interview, they are still vital traits to develop if you want to enjoy a successful career as a product manager. Find more tips and strategies for planning, building, and communicating your product roadmap. This article was posted in Product Management, Roadmap Communication and tagged product management jobs, product management skills, Product Managers.
When you consider the functional areas of businessa€”accounting, finance, management, marketing, and operationsa€”marketing is the one you probably know the most about.
If everyone is responsible for marketing, can the average organization do without an official marketing department?
At the same time, you need to achieve organizational goals, such as profitability and growth. The marketing concept puts the customer first: as your most important goal, satisfying the customer must be the goal of everyone in the organization.


Declaring that you intend to develop products that satisfy customers and that everyone in your organization will focus on customers is easy. Wea€™ll use FigureA 9.3, a€?Marketing Strategya€? as a blueprint for our discussion of target-market selection, and wea€™ll analyze the concept of the marketing mix in more detail in the next major section of the chapter. The next step in identifying a target market is to divide the entire market into smaller portions, or market segmentsmarket segmentGroup of potential customers with common characteristics that influence their buying decisions.a€”groups of potential customers with common characteristics that influence their buying decisions.
Maybelline and Cover Girl use segmentation strategies to target their predominant consumers: women.
Demographic segmentationdemographic segmentationProcess of dividing the market into groups based on such variables as age and income. Geographic segmentationgeographic segmentationProcess of dividing a market according to such variables as climate, region, and population density.a€”dividing a market according to such variables as climate, region, and population density (urban, suburban, small-town, or rural)a€”is also quite common.
Dividing consumers by such variables as attitude toward the product, user status, or usage rate is called behavioral segmentationbehavioral segmentationProcess of dividing consumers by behavioral variables, such as attitude toward the product, user status, or usage rate.. Some companies segment consumers according to user status, distinguishing among nonusers, potential users, first-time users, and regular users of a product. Psychographic segmentationpsychographic segmentationProcess of classifying consumers on the basis of individual lifestyles as reflected in peoplea€™s interests, activities, attitudes, and values.
Typically, marketers determine target markets by combining, or a€?clustering,a€? segmenting criteria. Marketing is a set of processes for creating, communicating, and delivering value to customers and for improving customer relationships.
The philosophy of satisfying customersa€™ needs while meeting organizational profit goals is called the marketing concept and guides all of an organizationa€™s marketing activities.
To apply this approach, marketers need a marketing strategya€”a plan for doing two things: selecting a target market and then implementing strategies for creating, pricing, promoting, and distributing products that satisfy customersa€™ needs. A target market is a specific group of consumers who are particularly interested in a product, would have access to it, and are able to buy it. To identify this group, marketers first identify the overall market for the product (from the consumer market, the industrial market, or both). Then, they divide the market into market segmentsa€”groups of customers with common characteristics that influence their buying decisions.
If you were developing a marketing campaign for the Volkswagen Beetle, what group of consumers would you target? Your strategy should not just be about creating a product to sell online; it should also include how you will market it. Whether you’re marketing books, audio, video or any other digital products, you must create awareness. Think of words that people would commonly use to search for your product, and make sure they are prevalent on your site but not stuffed to the extent your content no longer reads naturally.
You need to have your product available on your own website, social media and blog pages as well as third-party sites.
Because there are so many products for sale on the Internet, you need to build interest and create awareness for your unique product. Use a dependable payment and delivery system, market your products effectively, and continue to add new and innovative products to your inventory. Since then, doing business through the web has become more complex and have introduced a diverse set of needs. The situation can be quite a mess, and is unfortunately a common scenario in many enterprises.
Some sites are under continuous development while other sites are only around for a couple of weeks or months. They have always known that there were cost savings to be made if they standardize on a single platform, but have never felt the confidence in a single platform to suit all of their needs across their organization. Services like heartbeat monitoring, software update management, and soon to be released integration with New Relic provide visibility into your site's performance and help with site management.
Through the Acquia Network you will soon have the ability to easily access a growing list of third-party services, with many available at no additional charge.
Through the Acquia Network, we also provide a number of Acquia Hosting specific e-services, including backups, database rollbacks, staging environments, version control for code management, and more. Built on Drupal 7, Drupal Gardens brings the freedom and innovation you expect from open source without having to worry about installing, hosting or upgrading your Drupal site. It provides site provisioning, site management, single sign-on, multi-site dashboards and organization wide templates and themes to maintain consistent branding.
Users of Drupal Gardens are able to export their Drupal Gardens site – the code, the theme and data – and move of the platform to any Drupal hosting environment. At Phase2, we are going to make changes this year to how we provide value added services and offerings for ours. These include the ability to learn about your market and develop an accurate profile of your target customer, research the competitive landscape, deliver a strong operating plan for your product, and drive its development to successful completion.
In other words, you will often be interviewing subject-matter experts (both internal and external) about product details, the needs of the market, your competitors, your customers, budgetary and resource constraints, and other important strategic details.
You might know your product’s planned feature upgrades inside and out, as well as all of the intricate details of your main epics and stories for the product’s next iteration. Which means one of the best ways to get and stay organized — always able to easily refer to, update and communicate the right information to the right constituents — is to use product roadmap software designed just for this purpose. Your executives might have second thoughts about the amount of resources and budget the product’s development is consuming. Download your free copy of ProductPlan’s book, Product Roadmaps: Your Guide to Planning and Selling Your Strategy. After all, as a consumer and target of all sorts of advertising messages, youa€™ve been on the receiving end of marketing initiatives for most of your life. Not necessarily: most organizations have marketing departments in which individuals are actively involved in some marketing-related activitya€”product design and development, pricing, promotion, sales, and distribution. This basic philosophya€”satisfying customer needs while meeting organizational goalsa€”is called the marketing conceptmarketing conceptBasic philosophy of satisfying customer needs while meeting organizational goals., and when ita€™s effectively applied, it guides all of an organizationa€™s marketing activities. But this doesna€™t mean that you ignore the bottom line; if you want to survive and grow, you need to make some profit. It would be nice if everybody in the marketplace was interested in your product, but if you tried to sell it to everybody, youa€™d spread your resources too thin.
First, they usually identify the overall market for their producta€”the individuals or organizations that need a product and are able to buy it. A farmer, for example, might sell blueberries to individuals on the consumer market and, on the industrial market, to bakeries that will use them to make muffins and pies.
Climate is crucial for many products: try selling snow shovels in Hawaii or above-ground pools in Alaska. As exhilarating as urban life can be, for example, ita€™s a hassle to parallel park on crowded city streets. Companies selling technology-based products might segment the market according to different levels of receptiveness to technology. There are thousands or possibly millions of products for sale online, and you need to create a way for your product to be placed in front of consumers who are interested in what you have for sale.
This allows search engines to “crawl” your sites to find compatible words for searches being entered. Some of the ways you can do this are through social media, such as Facebook, Pinterest and Twitter.
By following a few simple tips, you can be on the path to a successful business selling digital products online.


If you're like most organizations the number of sites you have is large and continues to grow at a rapid clip.
Some of the websites are owned by the company's IT department and hosted internally, while other websites may be owned by their marketing department and hosted externally.
Even going from 20 different systems to 10 or to 5 different systems still translates to dramatic cost savings. Acquia sees expansion of distributions as critically important to the future growth of Drupal.
By doing so, we provide people an easy on-ramp but we allow them to grow beyond the capabilities of Drupal Gardens without locking them in. Developers will not use it since they have their own (faster) methods and it seems to complex for non technical users.
Most of the benefits you have presented are coming from standardizing in general on "a platform" and not specifically drupal. Please stay tuned and I think you will be right that Drupal business isn't about maintaining the status quo. I simply dont think either Sharepoint or Joomla, Wordpress have representative case studies or approaches to this level of diversity. Because there are also several other soft skills you will need to succeed in product management. But when speaking with your executives or other decision makers, these details probably won’t serve you very well — and discussing them could undermine the support you are trying to secure. Sales and marketing teams — and even your customers — might grow impatient with your development and demand an earlier release date. It can’t be easy to test in a job interview for the ability to be a sole cheerleader to jaded developers and stakeholders for a product in mid-development, or to communicate information clearly in the right ways to different constituencies. What you probably dona€™t appreciate, however, is the extent to which marketing focuses on providing value to the customer. Ita€™s easy to see how the person who decides what movies to show is involved in marketing: he or she selects the product to be sold. As specialists in identifying and satisfying customer needs, members of the marketing department managea€”plan, organize, direct, and controla€”the organizationa€™s overall marketing efforts. What youa€™re looking for is the proper balance between the commitments to customer satisfaction and company survival. You need to identify a specific group of consumers who should be particularly interested in your product, who would have access to it, and who have the means to buy it. Age, for example, will be of interest to marketers who develop products for children, retailers who cater to teenagers, colleges that recruit students, and assisted-living facilities that promote services among the elderly.
Thus, Toyota engineers have developed a product especially for city dwellers (at least in Japan). Credit-card companies use this approach when they offer promotional gifts to college students in order to induce them to get their first card.
Instead of paying for advertising, another online tool involves using SEO marketing to draw people to your website. Website articles and blog posts are other ways to communicate information about your product. As a result, the level of investment and the time to market requirements are usually very different. It goes without saying that you need to be smart about what makes sense to standardize on Drupal, and what not to standardize on Drupal.
With that, we are acting as a software publishers for these and other distributions developed by partners within the Drupal community; supporting the marketing, promotion, support, and ongoing development of distributions to extend the capability of the companies who have incubated these incredible products. Mollom for spam filtering, New Relic for application profiling, etc), but we'll soon be opening up the Acquia Network as a ‘service delivery platform' and marketplace for additional services.
We don’t talk about them as often as we do the more traditional skills, and they don’t typically show up in product manager job descriptions or postings. According to the American Marketing Association, marketingmarketingSet of processes for creating, communicating, and delivering value to customers and for improving customer relationships. Ita€™s even easier to see how the person who puts ads in the newspaper works in marketing: he or she is in charge of advertisinga€”making people aware of the product and getting them to buy it. Consider the case of Medtronic, a manufacturer of medical devices, such as pacemakers and defibrillators. This group is your target markettarget marketSpecific group of customers who should be interested in your product, have access to it, and have the means to buy it., and youa€™ll aim your marketing efforts at its members. The wedding industry, which markets goods and services to singles who will probably get married in the near future, is interested in trends in marital status. The Japanese version of the Prius, Toyotaa€™s hybrid gas-electric car, can automatically parallel park itself.
For each of these products, identify at least five segmentation characteristics that youa€™d use in developing a profile of your customers.
Many of these avenues are inexpensive or free of charge; they just take some time and commitment. But what about the ticket seller and the person behind the counter who gets the popcorn and soda? The company boasts more than 50 percent of the market in cardiac devices and is considered the industry standard setter. Gender and ethnic background are important to TV networks in targeting different audiences. Because the Hummer can go off-road and performs well on rugged terrain, geography could also be a factor. Explain the segmentation category into which each characteristic fallsa€”demographic, geographic, behavioral, or psychographic.
Everyone in the organization understands that defects are intolerable in products that are designed to keep people alive. Incomea€”a socioeconomic factora€”is clearly important: Hummers are expensive to buy, maintain, and run. Where ita€™s appropriate, be sure to include at least one characteristic from each category. Thus, committing employees to the goal of zero defects is vital to both Medtronica€™s customer base and its bottom line.
If youa€™re selling yachts, youa€™ll want to find people with lots of money; so income is an important variable. If you prefer to sit on your couch and watch TV, you might show up on the radar screen of a TiVo provider. As for psychographics, potential Hummer owners could be people who value prestige and the material rewards of success. Absolutely: the purpose of every job in the theater is satisfying customer needs, and as wea€™ve seen, identifying and satisfying customer needs is what marketing is all about.
If youa€™re the publisher of Nurses magazine, you want to reach people in the nursing profession. If youa€™re compulsive or a risk taker, you might catch the attention of a gambling casino. If youa€™re thrifty and uncomfortable with debt, Citibank might want to issue you a debit card.



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