Real estate marketing best practices,converter flv mp4 to avi,business marketing university,marketing process of zara - Plans On 2016

As we approach Halloween, I thought I’d put together a list of how listings can scare away potential home buyers. However, underpricing is also scary – it sends the giant red flag that “something is wrong with this house!” Remind even very motivated sellers that not only does underpricing leave money on the table, it will scare away serious-minded buyers.
Everyone knows to wash a car before they sell it, but somehow forget that this translates into homes as well. A deep cleaning can seem overwhelming to some homeowners, so make sure you have a cleaning service on your vendor list. Hiring a professional photographer can be expensive, and some homeowners are sure they can do it themselves. I’m always amused by those Febreeze “nose-blind” commercials, because so many sellers are exactly like this! Depending on the odor, it can be expensive to get rid of it, but it’s worth every dollar to a motivated seller.
In another case of “If they let this go, what else is falling apart?” let me present landscaping.
No buyer wants to be surprised by something hiding behind the walls or under the roof of a home they just purchased, and poor landscaping is a major red flag that there could be something scary lurking inside. It’s easy for buyers to get spooked – sometimes they all seem to be looking for a reason not to buy, instead of enjoying the home. In today’s internet-focused culture, how you post your real estate listings online can easily make the difference between a sale and not even getting a call.
A professional photographer setup isn’t necessary for a Realtors®, but a good resolution camera with a tripod will result in high quality, clear photographs that will really make your online listings stand out among the rest.
In any photograph, the light sets the scene and makes it easy to see the details of what’s in the picture.
Potential buyers are looking to put themselves in the picture, and are trying to imagine what it would be like to live there. Buyers also enjoy when there are more photos on a listing, so don’t skimp in uploading the great shots. He starts by sending out Just Listed postcards to make sure the neighbors know the home has been listed for sale.
Brian and his team have an amazing strategy for using their open houses to sell homes and collect leads to keep their pipeline of business full.  I hope his strategies give you some ideas of how you can capitalize on the opportunities of the people who walk through the front door of your next open house. Visit PrinterBees for pricing on any of the above mentioned real estate marketing ideas for your next open house. Neighbors always want to know what homes are listing and selling for in the area, especially during these times and in this market. When mailing out your Just Sold Postcards, make sure to include something short and sweet about having a HOT list of buyers interested in the neighborhood because of your recent listing and the activity surrounding it. The costs of mailing, the most expensive part of any postcard marketing plan.  Learn about how to lower postage costs SUBSTANTIALLY on your next mailing by subscribing to REMM. Put these ideas to work in conjunction with your next listing to breed more listing activity in the neighborhood. It’s my personal opinion you should always do your best when it comes to marketing a listing when you agree to represent a seller in a real estate transaction. Send out just listed postcards announcing your new listing to the neighbors after you’ve been by to visit them. Use every available opportunity you can to market the property in the areas you want listings. Putting these ideas to work will help your business blossom to new heights when you have an active listing.  Activity absolutely breeds activity and seizing the opportunity when you have an active listing can help you become recognizable and rememberable.
You only get once chance to make a good first impression and the photos representing the property listed for sale ARE the first impression of the property AND the Realtor representing the property.


Websites like Pinterest and Instagram have exploded over the last two years because people are generally speaking, visual and appreciate good photography. While many Realtors® already know this information, this list can be very helpful to homeowners. If the listing is too expensive, they’ll obviously choose a better-priced option down the road. If there is a lot of clutter or dirt in a listing, buyers will get freaked out – it basically sends a message that a home has been poorly maintained. You may even be able to work out a deal with them where your listings get a percentage off of the full service.
I recommend having a “scare file” of poor home photos, side by side with much better photos, and ask them which they would buy. Many times sellers will say, “But I love this color!” I’m sure you do, but you’re selling – and your buyers don’t! Some home buyers don’t want to pay for staging and storage, but this is another opportunity to remind them that they will get top dollar if they spend a little up front. I’m glad they’re used to living with two dogs and three cats, but the smell is significant. If a seller is completely unwilling to handle odor issues in the home, they may not be that motivated to sell.
Homeowners are very focused on the inside of the home when it comes to selling, but outdoors is just as important.
When your sellers have addressed these six issues, though, your listing will be well on the way to selling quickly and at top dollar.
Using a cell phone or simple point-and-click camera will look unprofessional and result it unclear, grainy photos.
A picture that’s dark sends a message that the home is dark itself, which is not feature buyers are looking for! I’m talking about making sure that you frame everything you photograph in the best possible way. Try different angles – a house almost always looks better at an angle than straight on from the front.
If there are only one or two pictures, it may make the listing seem amateur or imply that there’s something to hide. Your top notch marketing efforts should be reserved and limited for the neighborhoods you intend to focus on for more listings and long-term relationship building. These marketing tips are meant to be used above and beyond what you already do to market your listings to help grow your business long-term. When the property goes pending, send now pending postcards AND get out there and knock on doors again. This is where things usually fall apart for most, the intentions are good, but the follow-through, not so much and it appears to be completely normal. This unfortunately is all too common and it’s not taken nearly as serious by many agents as it should be. For the last many years, it’s been standard to email a list of properties for prospective buyers to review before hitting the road with a short list of properties to actually stop at. Please share your thoughts on listing photos, it seems to be a hot topic in proper real estate marketing these days.
Feel free to take these elements and remind your buyers not to scare away their prospects!! A ratty yard, dirty pool, or poor landscaping shows that the owners don’t care as much as they should.
Unfortunately, many Realtors® don’t have a great idea of how to best display their listings online.


You want to display both yourself and your listing in the best, most professional light possible. Use photos to show off the home’s best features, not the current owner’s collections or oddities. When you have a large number of photos, you can upload all of the best shots and display the house to its full potential.
Make sure it’s a neighborhood you like, the type of homes you enjoy selling and a community you really want to be a part of. Let the neighbors know you’re stopping by as a courtesy to advise them of the home coming on the market, upcoming activity with open houses, broker tours and real estate agents stopping by with clients. People need to recognize you, feel like they know you and feel like they can trust you to assist them with something super important, likely the biggest investment decision of their life. Every neighbor wants to know the same thing, how much it sold for, how many offers there were, and how does it compares to their own home. The good news is that because so few agents do follow-up and follow-through, your competition will be few when you do begin being the Realtor® who is not only present and active, but actually follows-up.
Real estate related searches on the Internet are up an astounding 253% over the last few years. As a Realtor representing a seller, agents have a fiduciary responsibility to provide the best representation possible, which includes marketing the property. Following these simple tips will help you take great listing photos and sell your properties quickly.
Getting photos that are properly lit will help potential buyers have a chance to fall in love with a home. Take time to research lighting setups or take an introductory photography class if you have time.
When taking pictures outside, avoid unattractive features such as torn awnings or an ugly yard. After you’ve taken all your pictures, you’ll have a wide variety to choose from in creating your online listing. By following these simple listing photo tips, you can make your online listing stand out from others and generate more leads, more calls, more showings, and sales. The proper care and feeding of your current listing will help nurture your next listing, and so on. Sales people have to feel good about the product they represent to be the best at selling that product, no matter what it is. Offer to answer their questions regarding the current market and personally invite them to your upcoming open house.  Make sure you leave a few business cards behind and encourage them to call if they have questions, see any suspicious activity or know of anyone looking in the area. You happen to be the one and only person with the most current information and expertise who can answer all their questions, even the questions with answers that can’t be disclosed until the transaction closes. Studies show that 90% of people begin their search for real estate on the Internet and that most people visit three to four websites before committing to any one of them. Not including good quality, in focus, high resolution images of a listing in the MLS or other real listing services is, in my opinion bordering on malpractice. The Internet is a standard first step for anyone who is looking to learn about the real estate market.



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