Retail marketing key performance indicators,good apps to edit videos for vine,small business marketing ideas free download,create your own animated video for free - Good Point

One thing that is inevitable in every business enterprise, irrespective of size or industry, is decision making. In order to support you in your decision-making process, it is important to use the best possible tools so that you can make better, more informed decisions.
Of late, dashboards have become one of the most popular business intelligence tools, because of several reasons, the major one being that it is a lot cheaper.
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The modern marketer has access to resources and tools that previous generations never thought possible.
So, to summarize, a key performance indicator is a specific measurement that is quantifiable and appropriate for the specific goal the business is attempting to accomplish. The key to identifying and creating meaningful KPIs that push your marketing efforts forward is to establish a plan. While having a long list of KPIs may feel like you’re being proactive, the fact of the matter is that it’s better to have five very accurate and definitive KPIs than it is to have 50 vague and meaningless ones. Before you can set Key Performance Indicators, you must consider the objectives and goals you’re attempting to accomplish.
Most marketers are familiar with dashboards if they’ve spent any time using Google Analytics or similar platforms. Finally, Key Performance Indicators don’t serve any purpose unless you take action based on the measurements you’ve gathered. While marketers are encouraged to develop their own company and objective-specific KPIs, some of the most useful key performance indicators are the ones that are commonly used by companies across all industries. Also known as COCA, the cost of customer acquisition is the cost that’s associated with converting a prospect into a paying customer.
Also known as CLV or LTV, customer lifetime value refers to the monetary value of each customer.
In order to determine the efficacy of your email marketing efforts, you’ll need to use different measures like delivery rate, open rate, unsubscribe rate, click through rate, forwards and shares, and conversion rate — giving each a specific weight.
In order to study organic search performance, you’ll want to look at things like the percentage of leads that come from organic search, the percentage of leads that come from branded keywords, the percentage of leads that come from other terms, and the number of customers you obtain from organic search.
Using this article, you should be able to create your own process and get an idea of what relevant KPIs look like in terms of Internet marketing.


Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Founded in 2003, Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Together with hundreds of expert contributors, Small Business Trends brings you the news, advice and resources you need. It is also the one thing that is common to all managers irrespective of the level of management. One such tool, that makes use of analytics and makes internal decision making in an organization a lot easier is interactive reports or dashboards. The biggest problem businesses have is developing a long list of KPIs without understanding what they’re doing or what these KPIs are actually saying.
In other words, think of the things that need to be done in order for your job to be considered successful. As opposed to thinking about a combination of things, you can really hone in on a single, quantifiable goal. When attempting to analyze a certain objective, you’ll likely have to establish multiple Key Performance Indicators. Thankfully, there are a number of tools currently on the market that make it easy to record data once you’ve established Key Performance Indicators. Dashboards are meaningful visual displays that track data and turn the results into reports, charts, and graphs that can be interpreted. Ideally, this is as easy as looking at your dashboard and cross-referencing your thresholds.
For example, if the data shows that you’re moving in the wrong direction, you obviously need to change something. In order to give you an idea of what KPIs look like in practice, let’s examine a handful of the most popular ones marketers are currently using to accomplish objectives and scale efforts.
For example, if you spend $10,000 per month on marketing and advertising and add 10 new customers over that same time period, your COCA is $1,000. Generally this is calculated by taking revenue and multiplying it by gross margin and average number of repeat purchases. In essence, this KPI tells you how quickly your sales team responds to the leads you’ve gathered.


As a manager, the performance of your team or company depends on the decisions you take for it. The only way to maximize the data and technology you have at your fingertips is to identify key performance indicators (KPIs) and analyze them for relevant insight and action.
These indicators are quantifiable measurements that are defined prior to analysis and vary from organization to organization, and even from department to department. Over time, you may discover that certain KPIs are useless, but it’s better to start with multiple measures and whittle them down over time than it is to start with one and find out that it doesn’t work.
Using our above example, let’s say the conversion rate for the lowest performing product page was two percent last year. Creating a dashboard that clearly tracks your Key Performance Indicators takes continual optimization and tweaking. However, it may require more hands on activity if your dashboard isn’t as precise as it should be.
If the data shows you’re inching closer and closer to your objectives, then you probably want to continue the approach. Once you figure out your COCA, you can then establish a budget that allows you to reach a certain level of profitability. As an example, if your revenue on a product is $100 with a gross margin of 50 percent, this means you’re making $50 every time a customer makes a purchase. If you want to be successful, your sales response time needs to be much lower than the competition.
If you want to establish KPIs that are meaningful and productive, they must be developed through a carefully outlined strategy.
For example, it wouldn’t make any sense to set the conversion threshold in the example at 10 percent. If you’re unsure of how to measure this and why it’s important to your lead close rate, then check out this article by inbound marketer Chris Getman.



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