Retail marketing plan example,why video marketing is important to,email marketing mail sample - PDF Review

This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself. The root cause of failure in most digital marketing campaigns is not the lack of creativity in the banner ad or TV spot or the sexiness of the website. Step one is to force us to identify the business objectives upfront and set the broadest parameters for the work we are doing. Step four is to set the parameters for success upfront by identifying targets for each KPI.
My sincerest hope is that these questions will seed your discussions as you go through the five steps below. With that macro thought out of the way, let’s get going and look at a real example of the five step process to solidify this concept. This is a difficult question to answer because it requires more thinking that you might anticipate. Based on those discussions, in our case, we’ve identified three objectives: Create awareness, generate leads for the builders and highlight community events.
Pro Tip: One way to ensure success is to forget that you are creating a set of videos or that you are building a site to host downloads of pdfs or that you are trying to mimic a campaign from Europe. These goals provide clarity, but they also contain large chunks of specific marching orders for what the Marketers and Analysts need to get done. My definition: A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives.
I am sure your head is buzzing with all the possibilities for custom reports and things to report on, and how much clearer it is what you are supposed to do!
My definition: Targets are numerical values you’ve pre-determined as indicators of success or failure. Seek people who are accountable (client, management, Finance), they will help you identify targets for each KPI. This last part is one that is particularly meaningful to me because of its incredible value. When you log into Google Analytics or any other data source you are deluged by data and you could go in a million different directions. Identify the sources of traffic, types of people desirable, their attributes, their behavior, business outcomes that they care about the most. This was a lot of work, but I assure you that at this point you will thank God and your Cat that you worked this hard. I hope that the two examples in this blog post will help inspire you to use the Digital Marketing & Measurement Model as the foundation of your web analytics efforts. At first glance, the Beachbody Coach compensation plan can seem kind of complicated, especially if you are not familiar with the business model Beachbody uses, which is network marketing. For example, if a Beachbody Coach sells a P90x, which retails for $120, the Coach will earn a 25% commission which would work out to be $30. What is great about the Beachbody Coach compensation plan is that there are no quotas to meet in order to be able to qualify to receive commissions on retail sales.
The second part to Beachbody’s compensation plan is team cycle bonuses, and this is where things start to get a little complicated. The most lucrative part of the Beachbody Coach compensation plan has to do with team cycle bonuses. First, it is important to know that in order to be eligible to receive cycle bonuses, a Coach has to be the rank of Emerald or above. Depending on the rank of the Coach, a cycle bonus is worth either $14 for an Emerald Coach, $16 for a Ruby Coach, and $18 for a Diamond Coach. In the picture above, an Emerald Coach has a total 740 team volume points, 540 TV in the left leg, and 200 TV in the right leg, so in this case, the Emerald Coach would earn 2 cycle bonuses $14 each, or $28 total. A Coach is able to build an organization that can go down to infinite levels, there is no max to the amount of people a Coach can have on their team. Remember, those numbers listed above are at the absolute end of the spectrum, most people are not going to come anywhere close to making that kind of money as a Beachbody Coach. It is important to understand that just starting out as a brand new Coach, the majority of the money you will earn will come from your retail sales.


There are also a few different bonuses Coaches can qualify for but I really don’t want to get into right now, they are not very important to know about right from the start. Click Here to get my FREE Ebook, 8 Things You Must Know Before You Become A Beachbody Coach!
This section will offer a financial overview of Interior Views as it relates to our marketing activities.
The break-even analysis below illustrates the number of single sales, or units, that we must realize to break even. The sales forecast is broken down into the four main revenue streams; direct sales, Web sales, consignment sales, and sub-lease revenues. Consignment sales account for a relatively small portion of total sales and are primarily supported to create a better feel and look for the store. Fixtures and in-store improvements are important for us to track and allow us to better understand how we are using the space allocated. Supplies are one of the more controllable expenses and will be important to monitor as we grow. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model.
If your Digital Marketing & Measurement Model does not cover all three areas of your digital effort, then it is not complete. By making them happy with delightful events, at the construction site hopefully in model homes for sale, they can be converted into Net Promoters (to others) and Buyers (themselves). If you were responsible for getting 5 million visits in a month would you execute your campaign differently than if that number was 500k? They can come from other efforts (if my one hour long boring video can get 30k views in a week, should your two min peppy video get 1.2 million views?). When you crack open Google Analytics, or other tools you’re using, you'll immediately jump with joy or weep when you see the KPI. Have a discussion with them about what the most important segments to focus on are for each goal. Get the DMMM signed (preferably in blood!) so that all parties are clear on what everyone is supposed to be solving for.
In this post I’m going to try and explain it simple as possible so it easy to understand. So if a Coach makes 5 P90x sales in one week, that Coach would make $150 that week (5 x $30 =$150). Don’t be intimidated or overwhelmed, it actually is pretty simple to understand once you peel back of all the fancy wording and terminology.
When you hear about Coaches making tens of thousands a dollars a month, it is because they have built a large organization that is producing a lot of team volume. In order to be Emerald, all a Coach has to do is personally sponsor 2 other active Coaches, 1 in each leg. A Beachbody Coach will earn a cycle bonus, anytime there is 300 TV (team volume) points in their organization, with 200 TV being one leg, and 100 being in the other.
All unused team volume stays and will accumulate until the Coach is able to earn a cycle bonus on it. However, there is a weekly maximum a Coach can earn in cycle bonuses, and that maximum amount depends on the Coach’s rank. When Coaches advance in rank, at certain levels they are allowed to open up new business centers. But making a million dollars a year after 5 -10 years is definitely possible, and making 6 figures in 3-5 years even more realistic. As you grow a team, your team cycle bonus will start out slow and slowly grow as your team grows. The key is to not spend time trying to learn all of the specifics before you get signed up as a Coach. If you still have questions, feel free to leave a comment below and I’d be happy to answer any questions that have.


We will address break-even information, sales forecasts, expense forecasts, and how those link to our marketing strategy.
The remaining sales result from complementary products sales, including trims, tassels, pillows, drapery rods and hardware, books, and upholstered furniture. This is an area that does provide useful information feedback regarding other possible product sales the store may want to sell in the future. Expenses are tracked in the major marketing categories of television advertisements, newspaper advertisements, the newsletter and postcard mailings, Web marketing support, printed promotional materials, public relations, and other. It is quite simply the lack of structured thinking about what the real purpose of the campaign is and a lack of an objective set of measures with which to identify success or failure.
Or if you were supposed to reach 1,000 CMO’s would you remember not to use Social Media as your primary acquisition strategy? The insights you derive will be of value because they are grounded in what’s important to the business and the leadership. But when a customer reorders the following month, the Coach will earn another $30 commission.
Well the $14 is for 1 cycle, it is possible to cycle numerous times a day, in which case the cycle bonuses start to add up.
For example, when a Coach reaches the rank of 2 Star Diamond, they are allowed to open up a new business center and place it anywhere they want in their organization. A Diamond Coach becomes a 1 Star Diamond Coach when one of their personally sponsored Coaches reaches the rank of Diamond. It is also important to understand exponential growth, and that is the early stages growing a team will be more challenging. This is a slower growth rate than what was experienced from 1997 to 1998 at 33%, and also less than what is expected for year end 1999, estimated to be approximately 28%.
Go for real world, clear, executable and those that deliver value to the company (short term and long). What’s important is that you never measure without having some sense of what good or bad performance looks like.
Whatever it is you are looking for, if it has to do with the Beachbody Coach compensation plan, I’ll be explaining how it all works in this post. Shakeology is the product that can make Beachbody Coaches a lot of money because it is a consumable product, which means the customers uses it up, then reorders more.
Typically a distributor will start out in a lower commission percentile range, say 10% for example, and then their percentage will move up as they sell more volume.
And a 1 Star Diamond Coach become a 2 Star Diamond Coach when a  total of 2 of their personally sponsored Coaches reach Diamond.
For example, growing a team from 0 to 100 can be more challenging than growing from 100 to 1000. In total, a Coach is allowed to open up to 25 business centers in total, making the Beachbody Coach compensation plan almost limitless.
And it goes up like this all the way up to 15 Star, which is the highest rank a Coach can achieve. As you bring new Coaches, and they those new Coaches start to bring in Coaches, and all of those Coaches start to bring in new Coaches, and so on, and so on, things can start to snowball and grow pretty fast. The "conference room" space is available for special events, and the second office is available for an interior designer to sub-lease. Imagine having 25 business centers, all maxing out the compensation plan at $12,000 a week.
I’m not an expert at math, but I think that adds up to about $300,000 a week, or $15,600,000 a year!



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