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Some might still believe that Salesforce is a Sales-CRM solution for SME’s in the US. In 2011 Salesforce already bought social media monitoring company Radian6 for $326 million. Second global communications network Omnicom also has a preferred partnership, with Facebook ad-buying company Blinq Media. And to make it more complicated, Interpublic Group (IPG), owner of agencies like McCann Erickson and DraftFCB, doesn’t seem to own a Facebook ad-buying company.
Now Buddy Media is owned by Salesforce, leaving Google that was bidding to buy Buddy Media too, biting the dust. Google really needed Buddy Media to upgrade its reputation, grip and drive in the social space.


And the option to buy Vitrue, a social media SaaS marketing application (a similar company as Buddy Media), is no longer available to Google, because Vitrue was acquired by Oracle on 23 May 2012! Jiffy Lube coupons offers you the facility of eliminating your tension of unavoidable expenses to sufficient level.  Check it out printable Jiffy Lube coupons. When you are the seller, you need to adopt genius marketing ideas to make sure that your product is a hit. But take a look at below acquisition roadmap and you will see that Salesforce is pushing for world domination. That acquisition shook-up the entire social media industry and earned the attention of many analysts around the globe. In a few rounds, Buddy Media got funded with $54 million, and leading global communications network WPP was one of the funding partners, and has a special partnership with Buddy Media. Because IBM can’t stay behind in this space, although IBM already acquired SPSS in 2009. So if you were behind the chess board, and you were Google or Oracle: what would be your next move?


On your wedding you should have “something old, something new, something borrowed, and something blue”. Not only for reputation purposes, but more important to finally show its capability to coin social network advertising to its shareholders. But IBM could be looking to acquire another Facebook technology provider, any given sunday. So maybe a smaller company will buy them, but as we have seen this can come from a lot of different companies. This is all about social media.Salesforce, famous (and wealthy) for its CRM software, is branching out in social media, in a big way. Not merely with its own twitter account, but with an entire command center.Salesforce just opened its new Social Media Command Center, with the goal of showing big clients like The Red Cross how to best stay in touch - in real time- with customers.




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