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Maximizing corporate potential by driving top-notch marketing solutions, innovative branding strategies, and dynamic corporate events. More than 14 years of solid B2B marketing experience, delivering profitable solutions to drive sales, attract and  maintain customers, and build a solid corporate brand.
Initially hired into largely data entry position and upon proving marketing savvy, took over all marketing  responsibilities. Spearheaded all planning activities from concept to execution for events with up to $100,000 budgets.
Handled all event budgeting, ensuring top quality while consistently coming in under budget. Directed event logistics including registration and set-up, travel, hotels, booths, client receptions, guest lists, conference accommodations, presentations, and itineraries, both remotely and on-site. Led weekly cross-functional team conference calls leading up to each event, solving logistical issues and  coordinating preparation with up to 14 individuals from multiple divisions.
Established and built successful partnerships with vendors, hotels, event management companies, and production services companies. Maintained in-depth project plans including detailed Excel workbooks with continually updated task lists, contact  lists, deadlines, and budgets.

Spearheaded email marketing campaigns, resulting in more than 80% of software services clients coming in through email marketing channel.
Orchestrated two successful corporate re-branding campaigns, including coordination of legal name change and new logo with all vendors and clients, new website and marketing materials, internal and external messaging, and internal communications coaching.
Collaborated with sales team, directors, and India marketing team to issue proposals (RFPs and RFIs). Assisted in executing internal and external events, including trade shows, conferences, and parties. Created content for corporate website, sales presentations, email campaigns and corporate sales collateral. Handled allocation of $500,000 marketing budget, including advertising, print collateral, trade shows and  seminars, and services from an advertising company and a PR company.
Led company's inaugural email marketing initiative, resulting in considerable increase in customer traffic. Maintained content for company website, print advertisements, and corporate sales collateral. Consistently met and exceeded goals including collaboration with three-person team to reach 115% of annual  sales quota.

Researched and wrote direct mail pieces, brochures, business letters, website content, and edited 400+ page technical textbook.
Volunteer, Sample Non-Profit, Atlanta, GA, 2009 - Present Devoted time to sorting and categorizing textbooks in  preparation for shipment to schoolchildren in Africa. WorkBloom's goal is to help job seekers find work and reach their highest aspirations, one step at a time. Special  talent for enhancing corporate marketability through electronic and print marketing tools as well as clear, effective corporate messaging. Found innovative ways to market AAA brand, including highly successful email marketing campaigns.
Stellar organizational and planning skills, as demonstrated in successful event planning experience. Gained extensive experience communicating with vendors and event support personnel, and effectively managed overseas marketing team.

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