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Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. Our search engine promotion services are designed to improve your website's ranking in short order. Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.
Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns.


WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement.
WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization.


On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).



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