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On-site SEO: This is basically anything that you’d do to your own site to generate more relevant search engine traffic. Off-site SEO: This is essentially a variety of things that would be classified as “link building” such as guest blogging, link outreach and producing share-worthy content. Choosing the right SEO strategies – those that make the most sense for your business — is the first step to a successful campaign. On-site content: The content appearing on your Website is the foundation on which you can build the rest of your SEO strategy. On the other hand, if your content needs exceed the capabilities of your staff, options include outsourcing to a content provider or hiring a dedicated staff writer.
Overall link building strategy: There are a variety of methods that can be used to drive traffic and links. Guest blogging: Guest blogging is a widely-used strategy for both networking and linkbuilding. Content creation and linkbait: This category includes case studies, white papers, list posts, edgy blog posts, infographics, webinars, and all the content pieces that can be used to grab attention and encourage social sharing. Do you have a large site that targets a number of different keywords on a variety of different pages? What types of content resources do you have available (who has the ability and bandwidth to write a blog post, an in-depth article, etc.)?
Do you have any programming resources available internally (someone who could potentially build a simple widget designed to attract links or make updates to the site that would benefit SEO)? Obviously in areas that are logical for you to focus on where you have adequate resources you can get those internal resources to work for you. Perhaps the most important thing for SMBs to remember about SEO is that they should be a more tortoise and less hare.
So true – especially after the Penguin update where doing plenty of spammy SEO work can actually be detrimental to you. I was nailed by Penguin because I made some awesome visit-worthy sites, but all of my external SEO ended up working against me… sad day. We see literally dozens of guest post requests a week, and only a miniscule percentage make it through our criteria for guest posting.
How much thought have you given to developing a targeted, custom marketing plan in the last month?
Marketing Practicality provides full scale SEO marketing service, support and implementation. Marketing Practicality specializes in providing custom SEO marketing strategies for small business. We focus on partnering with our clients; developing a cost effective, practical, and successful SEO marketing strategy. Whether your website is established, new, under development, recently experienced a drop in rankings or you want to rank higher for certain terms – we are ready to perform as your SEO marketing consultant. Search engine optimization does not need to be a black box to business owners and marketing executives. It has already been stated that there are many similarities in these two positions and in many cases they share some of the same skills.
Trends are leaning more toward incorporating digital marketing techniques with SEO strategies. There have been many factors that changed over the last few years for both SEO and digital marketing which have blurred the line that separated the two. NetLZ is a digital marketing company that specializes in digital marketing for small and medium businesses.
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Utilizing the tools of the Internet, we can leverage your businesses branding to send the message you want to convey to your potential client-base. Though the topic is often (and shamefully) broached by writers who actually understand marketing strategy, it seems little more than a gimmick to get readers to click on a blog post.
Having an unpopular opinion is a powerful way to polarize the audience and win favor with those in your camp.
The implication seems to be that, to be smart about your digital marketing spend, you need to choose to hire one type of specialist over the other. I can only make sense of this if the SEO effort in contention here is of the black hat variety.
True online marketing professionals will recognize that both content marketing and SEO are star players in an enterprise-focused marketing strategy.
As I see it, saying SEO and content are two separate marketing tactics is akin to saying headlines and copy are foes.
And if you want to maximize its marketing power and potential benefit to your business, you damn well better optimize it. Looking to learn even more about the emerging roles that content marketing plays in the digital landscape?
Join Over 150,000 of your Peers!Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Launch Your Own Content Marketing Program FREE! I understand your comment, but if you read through the comments on the post that you reference, I think there is a commonality here. Hi Michelle, I did read through the comments, and especially the follow-up by Carl surprised me. As the finer details of most of these comments make obvious, these are terms for various methodologies that need to be applied in right proportion to their maximum benefit, to meet the needs of any specific project.
As long as people need to type in words in search fields, SEO and keyword optimization will be important.
The thing is that all those are, or at least should be, the components of an overall business project which is working to achieve a certain level of profit at the end of the campaign.
Now within the project there will be competition for resources because people often gravitate towards spending money to find a solution rather than using their brain. The thing that matters is the implementation, measurement and refinement cycle that optimization brings to improving content marketing performance. If you want to get beyond the hype, Arnie Kuenn and I wrote entire books specifically about the integration of SEO and Content. Explaining the long term benefits of content marketing and the holistic approach mentioned by Brian Clark sometimes gives me a hard time. Now, they have to provide us with a minimum of content about what they do wich gives them worke to do.

For our blog too we first write the content first for the readers and then optimize it for the search engines. By writing helpful, usable content and adding a dash of SEO you can have the best of both world.
Nice piece, I think there are crossovers from both areas, as well as the third – social media.
I think it depends on the background of where you have come from with regards to which side you stand on, but there’s no argument in my mind. I fully agree with your view that today’s SEO marketing is to an extent largely content marketing, where the website managers and promoters should closely keep in a track of keywords, and ensure a steady inflow of high quality content, based on the keywords.
There’s so much information out there, much of it conflicting, making it nearly impossible to drill down to the right strategies you should be employing. This includes specific on-page elements such as title tags, image ALT tags, meta descriptions, internal linking strategies, as well as technical SEO (i.e. If your site has a relatively small amount of content and is targeting a smaller basket of keywords that are highly relevant to your business, after you get the basics in place with regards to on-page SEO your focus will likely be on building links to help rank for your core terms.
This is followed by the decision between managing these tasks in-house and outsourcing to an SEO agency. It’s also possible to maintain production in-house and outsource to an editor to refine content before publishing. This is one task not easily managed in-house, unless you’re already employing an SEO specialist or developer knowledgeable in SEO best practices.
One of the most effective that is also highly useful for branding and thought leadership is content marketing. The process involves outreach, pitching and producing content appropriate for placement on related websites.  Guest blogs are often used as a way to establish thought leadership and brand awareness, so informative posts coming from a CEO or other high-level executive have a bigger impact. Infographics should almost always be outsourced unless you employ a skilled graphic designer, while the other tasks can be managed either in-house or via outsourcing depending on the skill level required and the technical level of the content. If so your focus should likely be on technical SEO issues and internal linking and information architecture. If so you’ll want to find a way to build links into specific pages, likely spending more of your efforts – particularly your ongoing efforts – on content marketing and link building.
If you’re lacking in the areas that you’ll want to dedicate the most attention to, however, (if your focus should be on technical SEO but you lack technical resources, for instance) those would be areas where you’d want to consider outsourcing. Time spent perfecting a keyword assignment, generating titles, metas, H-tags, alt tags and top notch content is by far the best way to improve the search engine friendliness of a site. I would love to be able to throw money at the internet and tell everyone to visit but that’s not particularly practical. Remember the goal of all search engines is to show the best sites for a particular query – the ones that provide the most value to a searcher. Because your business is unique and has specific goals and objectives, we feel it is best to focus on your challenges and opportunities.
In order to effectively implement an SEO marketing strategy, it requires regular monitoring and maintenance. An SEO specialist has the expertise, knowledge and experience to optimize a site so that traffic is increased and ultimately, revenue. Search engines are constantly updating their methods of ranking sites and the SEO specialist is obligated to keep up with the trends. Even though they are still two unique entities with singular goals, they are becoming more integrated into a single, engaging strategy. Your customers will have a very interesting and useful website to engage with by showing them concise information about you on a single page. We can create a single-page-style front page for your site with customized content and JavaScript scroll navigation. In other words, if SEO wins your dollars, it would go into hiring a shop to go on a voracious back-link-building mission. If your team has a void in one area or the other (or both), you need to fill it — end of story. If we’re doing this wisely, a vital part of our execution strategies should be focused on optimizations that will increase the probability that our content will be discovered via search. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services.
I think it would be great to get Carl’s input, especially since the main point he was trying to make on thought leadership was really good.
I think a reaction to threatened resource allocation is the primary motivator for those advocating sides in this discussion.
But I suppose it is indeed a counterpoint when I say I believe every profession benefits from content marketing, however specialized. The research takes place well before we become aware of the customer in a traditional scenario.
Marketers really do need to think about SEO and content marketing as complementary activities. One of the risks I see, though, is that people start to see content as a substitute for SEO tactics that no longer work. They also compete with the people in traditional marketing, the IT people, the networking people, the financial people and the logistics people. Never good for the overall health of a project though because the goal should always be to bring it in on time and under budget.
I guess I agree with you, though out of content, social media and SEO, I’d give SEO the lowest priority. Lots of local small businesses just want to pay someone to do SEO or social media marketing for them.
Most of them mix up advertising and search marketing, and it is challenging to explain it to clients who are used to buying ad space. I figure if I produce crap for content, why would anyone want to read it once they’ve found it? When these combine coherently with a sense of direction, your marketing campaigns are more likely to succeed.
Essentially, you need both elements in order to create an optimised website that can convey a strong and positive message to your audience through the content you create. Moreover, I particularly liked the part of article, where you have mentioned how even non-textual content like video, audio, podcasts, etc are also very useful for SEO. In this post I’ll try to walk through several of the considerations you should be taking into account in determining which SEO tactics to prioritize for your business. Here’s a breakdown of the main strategies falling under each category and how to determine what tactics will make the most senseyou’re your business. If your business involves highly technical information, and you have someone on staff with both the bandwidth and the skills to produce quality content, it makes more sense to retain content production in-house.
That said, for many smaller content sites a periodic SEO audit can be effective in keeping your site up to date with best practices without having to retain an SEO on an on-going basis. You’ll want to spend some time thinking about the different types of content creation and promotion that will be the most efficient and effective for your business, and consider how best to use your resources to execute a content marketing strategy.

Still, it’s possible to have posts ghostwritten if you don’t have the capabilities to produce it in-house. Add in a fresh blog post on at least a weekly basis, as well as the right internal linking set up, and the site will be ready to receive the full benefit of a linking strategy whenever the budget becomes available. Internet marketing has become so competitive that one way or other spammer find their way in. There are many ways in which SEO and digital marketing function similarly and today they work in tandem.
A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media.
In the past it was thought that SEO was enough but as social media continued to expand, and mobile phone and tablet use exploded on the scene it takes more than just SEO strategies to reach the consumer market.
One of the more recent changes in SEO strategies is the incorporation of digital marketing.
The biggest question now is how the integration of these two powerful and multi-faceted tools can be used together for the benefit of a business or company.
You can repurpose it from materials created by other functional disciplines within your organization.
He contributes to many of the web's top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn.
My point then, and the one I am trying to make now, concurs with Lee Odden in the same feed: Making sure that your content is optimized for search and social is important in B2B complex sales as well. Whether this happens because they cooks are under-trained, there is no Chef de Cuisine, or they ran out of pepper, or there is a frothing slat fanatic in the kitchen, has nothing whatsoever to do with the methodological strengths or weaknesses of the disciplines. The painful thing about the rapid evolution of all things digital is the ever emerging flood of one or two-trick ponies, from a skill-set perspective. If the only driving force behind content creation is SEO, the content will be lousy, no decent site will publish it, and therefore no decent back links will be created. This is easily one of the most annoying trends in online marketing, that SEO has somehow become irrelevant, and content marketing has replaced it.
SEO has an annual death knell, which is usually someone’s new angle of a link bait approach.
But I’m sure they are catching up and start focusing more on creating value in the long term through content. Google AdSense) are not the same…and that is where the real competition is going to happen, because that is where the money is. On-site SEO is important for any Website, but may be more or less valuable depending on the type of site you have – for instance this should often be the primary focus for larger websites that have a lot of robust content, broad distribution “built in,” and already have a lot of authority and trust with search engines (such as news sites). But as your audience grows you may find that you need more frequent updates, so you may choose to outsource to an agency.
This could be as simple as periodically publishing well-thought out articles and infographics, or it could be as complex as publishing multiple posts a day and adhering to a strict editorial calendar. An SEO company is hired to optimize a website so that its position in search engine results is improved. In order to create an effective online presence and reach your potential customers before any of your other competitors you will have to incorporate digital marketing with SEO strategies. Their roles will remain vital to brand marketing because they know better than anyone that effective and ethical SEO can’t happen without content to be optimized.
But then the subject would be about project budgeting, operations, or some other resource allocation topic. On the other hand, if content marketers ignore SEO, their content won’t be found and read, as you so accurately point out. And while Google certainly puts a premium on quality, credible content these days, the idea that before you only had to focus on keywords and not quality is ridiculous. But why would anybody not optimise content for searches (B2B or B2C), unless they don’t want to be found for some reason. As a matter of fact, at my company, I work closely with our SEO analyst to create and optimize content, and it makes for an exciting parlay as we work together.
Content marketing is simply another tool or means of generating links, traffic, awareness and all that goes with it.
It’s somewhat akin to successfully leveraging all the best distribution channels for my product and putting out a crap product.
It is important to write quality content that is useful to the readers as well important to optimize the content for the search engines to find them. You would think that content amplification would effectively cannibalize brand and display dollars, but I think the real vs.
Like on-site content, if the blog content is highly specialized, it’s probably better to keep it in-house. If a person has been continuously focusing on quality, these updates aren’t going to matter a lot.
They will use a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs. The strategies shared by SEO specialists and digital marketing professionals include several marketing best practices such as email marketing, content marketing, social media marketing and more recently mobile marketing.
As search engines continue to broaden their gaze and perfect the specifics and techniques they use to look at a site and measure brand sentiment, content quality and overall relevance, it is noticeable that search is increasingly overlapping with other marketing strategies. Success comes from developing a single campaign constructed from strategies from both digital marketing and SEO best practices. I could gouge my eyes out with a spoon every time I see these types of blog titles, even if they do a good job at attracting attention.
SEO is actually a subset of digital marketing and there are many who would define an SEO specialist as one who integrates digital marketing and SEO best practices to achieve their goals. However, the digital marketing specialist will have a few other options at their disposal such as billboards, SMS, TV or radio resources.
The difference in the climate of today’s market is that you are going to have to go past SEO and include many digital marketing techniques.
This is likely to completely revolutionize an organization’s method for approaching sales, PR, marketing, branding and everything else for that matter.
Typically the content from such link-driven requests is substandard compared to what other experts write, too.
Since the two obviously overlap quite drastically, it can be difficult to separate the two. We turn down requests that are not about sharing expertise, but instead seem to be motivated by link building.

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