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Che lo vogliate chiamare SEO copywriting oppure semplicemente web writing, la scrittura per il web e una disciplina che non e possibile ignorare, se si vogliono creare contenuti di qualita. SEO results ha pubblicato una simpatica infografica (a destra, cliccaci sopra per ingrandirla) che rappresenta una vera e propria guida per tutti i SEO copywriter.
Che si tratti di tag title, di tag H1 o di tag H2 la faccenda non cambia: il SEO copywriter ha il dovere di scriverli in modo che catturino l’attenzione dell’utente web. Su questo punto sono proprio d’accordo: l’inizio di un articolo e la sua fine sono due momenti importanti, sia in chiave SEO che in chiave giornalistica. In sostanza, il SEO copywriter e un professionista della scrittura che, con un occhio alla SEO, applica con maestria tutte le tecniche del web writing. La search engine optimization e una disciplina fondamentale per chiunque voglia ottenere anche solo un minimo di visibilita online.
La keyword density, considerata da sola, e un parametro molto poco significativo in ambito SEO. Le liste puntate e quelle numerate sono un vero e proprio cavallo di battaglia del web writing! Prima di chiudere questo contributo sul SEO copywriting, vorrei suggerirti di ascoltare un mio podcast. Ecco, questa e l’agile guida per SEO copywriter – o per web writer, se preferite – proposta da SEO Results. Questa guida su tutti i segreti del SEO copywriting e stata scritta da Alessandro Scuratti, content specialist e blogger.
Da 19 anni mi occupo di comunicazione per le aziende, come business writer e come content marketer. Vuoi contattarmi per saperne di piu su come fare content marketing in maniera corretta, intercettando i bisogni del tuo target di consumatori e trovare cosi nuovi clienti?
I strongly believe that SEO copywriting should not appear (on the surface) any different then non-SEO copywriting.
The trick is to implement phrases and words into your copy that support your keyword focus.
Now before you start placing your chosen keyword all over your page, it’s important to think of the “intent” behind the keyword phrase.
For the most part, Google understands that all these queries represent a similar intent.  Increasingly, Google understands pages less in terms of keywords and more in terms of topics.
Once you have determined your focus keyword phrase, it’s important to include that phrase (and it’s variations) in your website copy. Here are the places and ways you should insert your keyword phrase and variations (in order of importance).
While images are not always the domain of the copywriter, it’s important to know that images play a big part in SEO. When you optimize your pages to answer questions, that means that people may be encountering a website for the first time on a landing page–not the homepage.
Some pages just don’t make sense as a landing page and therefore don’t require an SEO focus. Jesse Forrest   In today’s post I’m going to explain what SEO copywriting IS and how you can use this strategy to drive more targeted traffic to your website.
Having quality content on your website is not only good for improving the experience of your website visitors, but it is also good for improving your website's search engine optimization. Improve search engine optimization organically: Our SEO copywriters have a thorough understanding of search engine optimization, allowing them to create content that will improve your website's search engine ranking for important key phrases. Provide important company information: Our SEO copywriters perform the necessary research when developing SEO content for any website in order to provide important information about your company, products, and services. Display organized, easy to follow content: While we recognize that our customers obviously know the most about their industry and business, our copywriters have experience providing information in a clear, easy to read manner. Generate a call to action: Our SEO copywriters have experience writing search engine optimized content as well as writing marketing materials, and therefore, the SEO content written by these copywriters will encourage website visitors to take some form of action including calling your company, buying a product, or signing up for your services. Save time: We understand that you and your employees are busy running your business and do not have a lot of extra time for additional tasks such as creating content for your new website. Obtain and keep website visitor interest: Getting visitors to your company website is only half of the battle, it is also important that your website can keep visitors interest while helping to sell your products or services. Share your desired message: Prior to beginning your SEO copywriting services, we will communicate with you in order to understand the overall messages and tone that you want your website and your website articles to convey. Target the best key phrases for your industry: Our SEO copywriters perform in depth key phrase research as part of our SEO copywriting services in order to ensure that your website content is focused on the right key phrases.
Because our SEO copywriting services can ensure that your target audience will find your website and choose to read on, we highly recommend these services to all of our new website design and website redesign customers. Evina Copywriting heeft een diepgaande kennis van SEO copywriting en heeft met haar SEO technieken door de jaren heen diverse websites op de eerste pagina's van de zoekmachines geschreven.
Wenst u ook een degelijke seo copywriting en seo vertaling van uw website en een goede pagina ranking in de zoekmachines? In essa, sono ricordati molti dei cardini del web writing: l’infografica ne individua dodici.


In sostanza: se nel tuo lavoro quotidiano segui tutti i consigli elencati qui sotto, di certo potrai ottenere risultati molto soddisfacenti nel campo del SEO copywriting. Inoltre, questi titoli devono essere chiari: il lettore deve subito capire l’argomento dell’articolo o del post a cui il titolo si riferisce. Per esempio, mettere le keyword principali a inizio articolo aiuta gli spider dei motori di ricerca a capire qual e il tema trattato nell’articolo stesso. Quindi, sa andare subito al nocciolo dell’argomento, usando poche e precise parole, suscitando l’interesse degli utenti web, fornendo esempi chiari e citando le eventuali fonti. Le liste di questo tipo permettono infatti al SEO copywriter di dare una struttura piu ordinata ai suoi contenuti web. Once you have the basics you can easily start implementing SEO strategies in everything you write for the web. In fact, it should be more informative, more focused, and easier to read then most copywriting. If your chosen keyword is “Portland real estate brokers” you’re basically trying to answer the question, “where can I find a great real estate broker in Portland, OR.”  The most important thing is that your copy answers that question as thoroughly as possible.
For instance, if your keyword is “Black Adidas Running Shoes” the intent of the question is most likely, “Where can I find Adidas running shoes in black?” There’s quite a few common ways to type that query into Google. So, as an SEO copywriter you can increase the likelihood that Google ranks your pages higher by including your keyword phrase in multiple formats. When you emphasize keyword phrases in your text, you are telling Google that these phrases are more important than other words on the page. When you use in-paragraph links to send your site visitors to other relevant pages on your site, you help both Google and the end-user understand the flow of information on your website.
Examples include pages that exist behind a secure login, and pages that are part of an ordered series–such as signup pages.
Google knows when users hit the back button–so it’s vital to keep users engaged by using common copy writing conventions that are used on the web.
Now his goal is to help aspiring writers become freelance copywriters and make a real living, doing what they love. At Silver Scope Web Design, we offer SEO content development for new websites and existing websites. This research step can include obtaining information from your company or from external sources in order to understand your industry and business. Therefore, our SEO copywriting services can display even complex, industry specific information in a manner that will be best understood by your customers.
Therefore, we highly recommend our SEO copywriting services during any website redesign project in order save you time, to help the website design project move along more quickly, and to create an overall more effective, search engine optimized website.
Our SEO copywriters create search engine optimized content that is both informative and interesting for your potential customers to read. This will help your website to be more search engine friendly and will ensure that your website is seen by the right audience.
Search engine optimized content from our SEO copywriters will help make your website an effective Internet marketing tool by attracting visitors to your website and allowing your website to market your business to potential customers. Si tratta di aspetti fondamentali della scrittura online che, se rispettati, permettono a un web writer di fare del SEO copywriting realmente efficace. Inoltre, ai fini di una corretta strategia di search engine optimization, la varieta delle keyword usate in una pagina web da risultati sicuramente apprezzabili. I titoli devono inoltre contenere almeno la keyword principale per cui e ottimizzata la pagina web o il post del blog.
Inoltre, a livello giornalistico, l’attacco e la chiusura del pezzo sono due momenti fondamentali: un SEO copywriter professionista non li deve sbagliare. Si tratta di ingredienti di primaria importanza nella ricetta per creare contenuti di qualita.
In effetti, la cosa piu importante – anche in chiave SEO – non e scrivere per gli spider dei motori di ricerca, ma scrivere per le persone.
Gia, proprio cosi: l’umorismo puo essere – se non si esagera – un buon modo di creare feeling tra se e i propri lettori. Questo succede perche le liste sono molto leggibili e danno alla pagina web un aspetto piu chiaro e piu arioso. In effetti, ho gia ricordato che un bravo SEO copywriter deve padroneggiare i principi della scrittura per il web.
A tuo giudizio, si possono indicare altri consigli per un SEO copywriting davvero efficace? Ho appena preso uno stagista” di Alessandro MazzuPer parlare di questo libro sul marketing online di Alessandro Mazzu e obbligatorio partire dalla provocazione del suo titolo. In fact, this article contains more than enough SEO copywriting tips to get any copywriter started writing search-engine-friendly copy. For a search engine, every web page is simply a potential answer to hundreds (or millions) of highly-related questions. Stuffing keywords in your copy won’t do anything if your copy doesn’t answer the users query.


Of course, it will benefit you to put your emphasis on the phrase that gets the most monthly searches, but including variations will help. It’s advisable to only include your exact matching keyword phrase once or twice on the page.
The title should always include your focus keyword, and the closer to the begging of the sentence, the better. The meta description does not affect search rankings, but when you include your focus keyword in the meta description it will get bolded when people search for that particular keyword phrase–and therefore make your search result stand out more. More info on writing meta descriptions. It means you need make sure that your page copy makes sense to a complete stranger who’s never been to the site.  In a sense you should treat every page as a potential introduction to the website and the business it supports. While the first page in a series may be a good landing page, the 4rth or 10th page in a series could be a confusing place to land.
Which means, optimizing your websites content so that your website ranks higher in the search engines for specific keywords.
Our SEO copywriters have experience developing content for a variety of industries and can perform the necessary research to write informative, search engine optimized content for any business.
Don't leave your website incomplete, let our SEO copywriters create the search engine optimized content needed to make your website shine.
In questo senso, fa attenzione al grado di comprensione e al grado di leggibilita dei suoi testi. In effetti, un SEO copywriter che ogni tanto sa scherzare piace di piu di un professionista della scrittura online che si prende troppo sul serio e che non perde occasione per salire in cattedra a sdottorare.
Ovviamente, per una questione di ottimizzazione SEO, nei testi degli elenchi puntati e degli elenchi numerati vanno inserite le keyword per cui si sta ottimizzando la pagina web. Lascia un commento e condividi con noi quali punti avresti aggiunto a questa guida sul web writing per renderla ancor piu completa! Copy that is stuffed with keywords is usually unpleasant to read and Google does its best to weed out content that doesn’t provide a good user experience. You can do this by putting your main keyword phrase in the most important and prominent sections on your page and peppering variations throughout the body copy. With pages like this, you should request that your webmaster exclude these pages from search results. Not only will this help your rankings, it should give your website visitors more to sink their teeth into. Bij Kids of The Future heeft ze een heel grote inbreng gehad bij het uitwerken van de onderwerpen, bij VDB-tiles herschrijft ze de teksten en meta-tags. Il compito del SEO copywriter e quello di selezionare e usare quelle piu adatte alla sua strategia di comunicazione, dando un ruolo piu marginale alle altre. Al contrario, i contenuti web scritti unicamente per i motori di ricerca – e percio poco leggibili per le persone – e super ottimizzati rischiano addirittura una penalizzazione! Inoltre, fa un uso abbondante dei termini contenuti nel Vocabolario di base della lingua italiana.
In questo senso, il lettore dell’articolo o del post non deve assolutamente percepire che quel contenuto e stato ottimizzato per una specifica keyword. I won’t go into keyword research too much in this article (I’ve written about it here) but the general idea is to find a single keyword phrase to focus on for each page you compose.
Therefore, Google understands that the H1 element should be a high-level description of what your page is about. But be careful not to exclude pages just because you think they won’t be useful as a landing page–your users may think differently. Non ho alcuna prova SEO o giornalistica che quel numero costituisca l’optimum per una efficace ottimizzazione SEO e per un risultato giornalistico qualitativamente soddisfacente. E si tiene lontano da qualsiasi tentazione di linguaggio barocco, gergale, burocratico o marketese! Questo gli consentira di scovare piu facilmente eventuali refusi e di valutare eventuali correttivi in chiave di ottimizzazione SEO.
Just make sure the phrase you choose is searched for on a regular basis. Google’s keyword planner will let you know how many times any given phrase is searched for on a monthly basis.
Un bravo SEO copywriter sa rispondere a queste domande e, di conseguenza, sa comunicare alla nicchia in modo efficace. Il che, in altri termini, significa tenersi lontani da qualsiasi forma di keyword stuffing!
Una rilettura finale a freddo e sempre utile: ogni web writer dovrebbe organizzare il proprio lavoro in modo da prevederla!
H2s and H3s are usually used to separate different sections of information on the page, and they will communicate to Google the depth to which your page answers queries.



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