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MEDIA RELEASEMarketing expert and Impact PR director Fleur Revell provided her thoughts on how to make the most of social media for NZ Business online magazine. Growing a social media presence for a company requires careful thought about which sites your business may benefit from the most, what your strategy will be for the coming 12 months, and how to cope with negative feedback. If growing your company’s social media offering is on the wish list for 2015, there are some key factors to take into account before you start planning the strategy and resources you intend to put into it. Impact PR public relations and social media specialist Fleur Revell says social media can be a powerful tool when it comes to promoting your brand and engaging with clients, but it is crucial to invest time and resource to make them work well for your company. Facebook, Twitter and Instagram are the three sites that currently have the most following, with Instagram recently overtaking Twitter in active user numbers. The benefits of being on Facebook are many – there is the potential to advertise relatively cheaply with good planning, update information on business promotions or new products easily, and to create a community of dedicated customers or supporters to interact with on a regular basis who will then help expose your brand to their wider networks. However, simply establishing a Facebook page will not take advantage of the possibilities the social site offers. Revell says queries and questions need to be answered promptly to prevent complaints such as these escalating, and new posts need to go up preferably once a week, and whenever there is something notable happening within the business.
Content-wise, Revell says commercial posts about products or services may be part of your plan, but there is a need to think creatively about what more you can do. While Twitter’s popularity has been waning lately, the site can be a valuable way to start conversations with customers and keep them informed in real-time about events, or situations affecting them.
If you can’t commit the resource to monitor Twitter, it may be best not to have an account, advises Revell.
If visual content is a strength for your company, then you could consider making Instagram a focus for 2015. The advantage of the site, however, is the focus on quality rather than quantity which means not as much content is required. No matter what your social media plans are for the new year, Revell says it’s important to make a thorough strategic plan, set goals for what you want to achieve, and ensure you have an appropriate staff member to action the plan and manage the accounts to get the best out of them for your business. Fleur Revell is one of the country’s most eminent PR consultants and public relations practitioners with more than 20 years industry experience behind her. Fleur is also a three times Qantas Media Awards winner and Feature Writer of the Year; and has an exceptional working knowledge of the New Zealand media landscape and its accelerating evolution in the digital age. Impact PR is a dedicated PR and marketing agency with an enviable reputation for delivering impressive results.
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Search Engine Optimization(SEO) is the process of getting your site a higher rank in the search engine listing. As per the surveys more than 80% of the web users search for content, products and services on search engines. The Search Engine Optimization Online Training Program will teach you how to increase a Web site's traffic by improving its rankings with search engines. SEO Training provided by Real time SEO Analyst of our company, has more than 4 years of domain experience. After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and Recruitment process in IT Industry. Student will go through the training of HTML, CSS and Dreamweaver as a complimentary package before starting of SEO. Study material is provided with the course which consist of concepts, examples and real time examples. SEO Training provided by Real time SEO Developer of our company, has more than 4 years of domain experience.
Student will go through the training of HTML, CSS and JavaScript as a complimentary package before starting of SEO .
With growing mobile technology and smart phones coming in the market mobile applications are on high demand now a days. You need to have a strong or intermmediate level of programming knowledge to take up this course. The course doesnt end here, every student once completed the course successfully has to work on a international live project under a technical in some of the reputed IT companies.
This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing. This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign.
Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. One of my friends attended the course with you and he commended the friendly atmosphere and the outcome he gained from taking the course with you.
Alternatively, you need to wait till mid-August 2015 as we will launch these programs again in Aug 2015.
You can join us by sending us your name and contact details and payment can be made on Saturday, June 6 at the venue.

As with Facebook, a regular plan of content is needed, and it’s even more important to have someone assigned to monitoring the site constantly.
With an impressive 300 million users, the image-focused site is perfect for companies who can create original images that will inspire and entertain users. We take your marketing objectives seriously - that is why only the most experienced senior of our consultants work directly on your business. This optimization is done so as to increase the site traffic and increase the number of visitors to your website.
So with SEO Techniques making a website to appear on TOP RANKING of search engines will improve business dramatically. Whether you want to start a career in Internet marketing, add a new skill to your Web business, or learn the secrets to search engine success for your own site, the Search Engine Optimization Online Training Program will help you reach your goals. Android is people application as the very basic quality is its a mass product and runs on multiple phone and smart devices and easy and handy for normal people that makes it reach easily to millions and an application created on Android is sure for the masses.
This strondly helps students of MCA, BE, BCA, MSc IT and BSc IT to have their final semester project completed as well gives a practical experience working under with an IT company.
Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Maximum companies are now targeting the search engines as a new marketing tool for online business. This online certificate program is offered in partnership with major colleges, universities, and other accredited education providers. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.
You may join us for June 6 and June 13 and you can join us for remaining session on Tuesday, June 9. A customized Search Engine Optimization Services can increases the website's exposure across all major search engines .

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