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Given below are five tactics that you can use to market your small business website without the use of a credit card. Whether you want to attract visitors to your business website on a regular basis or create a social buzz around your brand, you’ll always need fresh content.
Once your press release has been published, you can send them to niche media outlets that might be interested in what your business is about.
If you sell a product or service, and plan to beat out the competition quickly, one of the best ideas is to create videos. When it comes to marketing a small business website, you should never forget about the basics.
An avid blogger, Sundeep Pardal leads the team of creative people at WebStartToday, which is a free website builder.
This small business marketing cycle graphic was inspired by Seth Godin’s Top 10 Secrets of the Marketing Process.
A marketing plan doesn’t have to be rooted in theory and 100 pages long to be effective. Accept the fact that you will miscalculate, misjudge and simply make the wrong decision occasionally – learn something from every error and apply that knowledge to your next project, idea or plan.
Continue learning (see step 1) – read about what other small business owners have done and learn from their successes and mistakes. I'm a Digital Strategist that uses a practical, no nonsense approach to help companies learn how to leverage the dynamics Web 2.0 to achieve organizational goals and create business value. This week is national small business week and I thought I would throw a suggestion or two toward my small business owner peeps this week.
Watch this short video to learn why most small business marketing strategies fail (and how to make them better).
In case you were wondering, YES, network marketers are small business owners, at least, you better treat your business like that IF you want a business type income. Inside the below video I talk about my experience last week with four different plumbers, I won’t give away the story and the lessons that everyone can learn (including network marketers) but a big shout out to First Class plumbing as they did everything the right way, which, is pretty rare for small business owners nowadays.
Inside the below video I share with you two big reasons but let me share the overriding reason small business marketing strategies don’t work. MOST advertising companies and small business owners focus on one thing and that is lead or customer acquisition. Excellent video Ray, what a great point about marketing not actually mattering without first learning communication. At Hiscox, we’re Reinventing Small Business Insurance™ by offering a new way for professional services businesses to buy the insurance they need direct and online.
Yesterday, we published part one of the 4 Steps to Small Business Content Marketing Success, which also included a concise definition of content marketing and explained the reasons why content marketing is a good tactic for small businesses to pursue.  Today we’ve got the last two steps in creating a content marketing program for your budding enterprise.
See below for the final two steps you’ll need to take in order to establish a content marketing plan for your small business.
If don’t measure the success of your content marketing strategies you won’t know if they’re working, or what to tweak and what to ditch.  If you know how many people are reading and sharing your content you’ll know what topics are popular and which pieces of information weren’t as well-received – and therefore what to repurpose and rework for future sharing.  Google Analytics is the easiest tool to use for gathering this data, and it’s free – a price all small business owners can appreciate! Hiscox provides small business owners and entrepreneurs customized liability insurance, general liability insurance, and professional liability insurance.
Select the business insurance products to meet your needs and get a quote with flexible cover in minutes from the winner of the best small business insurance provider. If you are like me, you read email, participate in social media and research information regularly via your mobile device. When people are looking for a local business, more and more often they’re turning to their smartphones or tablets for help. If you don’t already have a small business mobile marketing strategy, or it’s been on the back burner and you haven’t done much with it, it’s time to shift your priorities. Smartphone and tablet screens are smaller and your website has to be able to function on reduced screen real estate. Keep the overall design simple and clean, and avoid Flash animations—they don’t play well with mobile platforms. If possible, avoid drop-down menus—they’re difficult to near impossible to work on a small screen. Place information that’s important for mobile users, like your address and a click-to-call phone number, near the top of the page.
The key to benefiting from mobile search is to make sure that when people are looking for your products or services in your area, they’ll find your business.
Make sure you’re easy to find on social media by listing your address and phone number on your Facebook page, and claim your business location on Google Places, which can be linked to a Google+ account. Allocate a budget for mobile search marketing, which is separate from Web search marketing.
In much the same way you build an email marketing list, you should also be working on a text or SMS (Short Message Service) marketing list. You can promote your text club on your website and social media pages, and in your retail location if you have one. What type of companies do you think the “text clubs” mobile promotions works best for?
Seems like something that a lot overlook but at the same time, I don’t think it works for everyone.

SMS is such an intimate and immediate form of communication that it only makes sense to use when the end user, your customer, gets real value out of it. If your business relies on local business, this type of marketing should be integrated into your business today.
Mobile marketing is cheaper and if correct messages are sent, it can bring instant customers and boost up your sales. We think text clubs and SMS marketing in general is a really useful and friendly way for local businesses to build up their customer base at the point of sale or local events. All of these things were built to help people be successful, and we’ve really tried to minimize the promotion of Signal within them. Apart from those that charge you a fee for each press release published, there are many other sites that do it for free. Create a how-to guide or a tutorial that tell your target audience how to use the products you sell. An organized structure, accessibility, appearance and the use of top quality images are essential components of a business website. The most important thing is to take the time to pull yourself away from the day-to-day management of your small business and think strategically – what are your marketing objectives and what tactics can you use to help reach your goals?
Adjust what’s not working and keep using and improving on the things that show results. I use a practical approach to teach organizations how to achieve business objectives using the dynamics of Web 2.0 Please drop by with a blog comment or feel free to connect with me on Google+. What they don’t focus on are two big fat profitable categories, conversion and retention. Do you see what I was talking about in regards to marketing not mattering if you don’t follow some basic rules? People are so focused on getting the leads that they don't learn and practice how to take care of them once they do get a lead. Totally can relate here and you are dead on those small business owners will show up and continue searching for new leads but do not have a clue how to manage the lead or develop the lead through the business cycle.
In fact, when we network with other local businesses, I would say that 50% of the people I meet make me wonder how they are able to stay in business with all the blatant errors they make, not only in marketing but accounting, hiring, etc. You can’t just learn one piece of the marketing, leads, presentation, close, teach chain of events to build a business. Leave a comment sharing if plan on implementing a content marketing strategy for your small business. The Hiscox small business blog provides support and resources on all aspects of small businesses because we understand the courage it takes to start and run a small business. According to Pew Internet research, 63% of adult cell owners now use their phones to go online and 34% of these cell internet users say that they mostly go online using their cell phone.With this growth, if the first impression a buyer has of your brand on their smartphone or tablet is not the experience they expect, you can potentially lose a customer before you even know they are interested. Mobile searching is a whole new playing field, with the majority of searches related to shopping or finding a nearby business—a gas station, a restaurant, a hotel or retail store. According to StatCounter, the search engine giant is responsible for 96 percent of mobile searches worldwide, and 57 percent of mobile ad revenue. If consumers can’t read or navigate your site on a mobile device, they’ll head for the nearest competitor with a mobile-friendly website.
If your site is built with WordPress, you should check to make sure this option is enabled on your dashboard.
These lists, often called “text clubs” to emphasize exclusivity, can be used to send customers special offers, discounts and promotions. You can also use interactive smartphone technology like QR codes or NFC tags that let shoppers sign up for your SMS mailing list with a wave of their phones. Chamber specializes in helping SMB's grow their business on the Web while facilitating the connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. When do you think we have reached the stage when we got so much SMS that it feels like the cold-calling phone sales people ringing you up on a daily basis? We build SMS apps for social entrepreneurship purposes that do very well in building subscriber lists, while at the same time generating a lot of engagement. With other methods of marketing it can take time to get a response but with the mobile it’s very fast. One challenge that companies routinely have is getting their customers to make the decision to visit their website when they add it to a print-ad or product packaging. Customers do not have to clip the coupons, print them or remember to bring them to the location.
And the true marketing benefit of being able to use SMS is that text message based conversation that happens in real time. New platforms like Google+ and Pinterest are proving to be exciting options for marketing a small business. You can do it by starting a blog (attached to your company website) as quickly as possible.
He likes to experiment with websites, track their performances and share his insights with readers.
You will learn more about what I mean about conversion inside the below video but it will teach you WHY simply focusing on small business marketing strategies to generate leads is NOT enough to increase profits. IF you want to get smarter at your marketing, learn ways to generate leads and actually turn those leads into sales, be sure to register for tonight’s webinar here, this is one night only and feel free to share with your teammates and friends.

However, mobile users are increasingly turning to services like Yelp for reviews during business searches, and the majority already searches for product information from their phone in-store – 84 percent of them, according to a Google study. SMS marketing is highly effective—according to Nielsen, 97 percent of all text messages, including marketing, are opened and read, compared to an average email marketing open rate of 10 to 20 percent depending on industry.
Megan specializes in reporting the latest business news, helpful tips and reliable resources and provides advice through her column on the Chamber blog. So I think small business need to deeply consider about mobile marketing and if possible they must all come up with a mobile version of their website. Google also has introduced mobile seo in organic search also added enhanced campaign in Google ad-word for sponsors search. In order to keep your small business growing, you should continue to attract customers to your website.
No matter what niche you cater to, you should not make any more delay in joining these new social media platforms. With a blog, you can quickly update your readers or audience about anything that’s important for their needs. IF you know a small business owner that is struggling, this webinar and the above video may just help them out big time!
One of our most successful ventures has been the creation of a very effective text to give SMS donation utility that is integrated with Twitter, and which utilizes both short codes and long codes. With adequate time investment, you can really make a difference and take your business website to the next level. In any case, don’t forget to conduct some research to find out how other small size companies are using these social media sites.
93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. This works very well for our smaller, successful local nonprofit clients who don’t have the big fundraising budgets of the larger, national nonprofits.
A good business owner knows that he should not miss on this traffic by optimizing his website for these gadget users. Online visibility is a must, so every small business needs a strategy that increases their visibility when someone is in need of their products or services.Although your web presence begins with a well-designed, mobile responsive website and integrated blog, it is much more.
Make sure that they understand that they will be receiving another call and make sure you do what you say you will do.
Once you have your baseline visibility, then add marketing activities that help increase and optimize your presence on social media and online directories.6. Simplicity in marketing will become the normSimplicity in marketing will become the normMany marketers feel that today’s buyers are web-savvy, mobile-enabled researchers capable of sifting through the complex information about a product or service in order to make a purchase decision. In reality, buyers are looking for trustworthy information that helps them easily and efficiently weigh their purchase options. Too many options and messages can paralyze decision making, encouraging the buyer to look at your competitors.Keep your marketing simple. Focus on creating websites and marketing materials whose design is clean and message is clear to attract more people to your business.What small business marketing trends will effect you?Evaluate where you are with these areas for your business and add to your plan where necessary. Get ready for 2014 and have the best year in your business yet.What small business marketing trends do you think are critical to your success?
The integrated marketing plan becomes popular againIntegrated marketing plan becomes popularAlthough I’m not a huge fan of complex marketing plans, I do believe having a plan is more important for small businesses than they realize. Content marketing dominates small business marketing strategiesContent marketing dominates small business marketingToday’s buyers are smart – we no longer want to be sold and we are sure going to know a lot about the possible solutions to our problems before we make a purchase decision. In fact, according to the Corporate Executive Board (CEB) almost 60% of the purchase decision is made before prospects reach out to vendors. This means the buyer is finding content from expert sources to help them determine the best solution to their problem.Almost 80% of marketers with company blog report ROITo position your business as an expert resource, you need to create content that speaks to your audience, helping them determine the best route to take. What this means for small businesses is that you need to have a blog if you don’t already have one and you must keep adding new, fresh content regularly. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions. According to Hubspot’s 2013 State of Inbound Marketing, almost 80% of marketers with a company blog have acquired new customers.3.
Case studies get reinvented into content marketing storiesIt’s hard to continually produce content that is relevant to your audience. Most small businesses have plenty of satisfied customers but few use these experiences as a source of rich content that will help others understand how you solve a problem better than anyone else.But did you know that for B2B marketers customer testimonials (89%) and case studies (88%) have the highest effectiveness rating for influencing potential buyers? And 85% of consumers say that they read online reviews for local businesses and 73% of consumers say positive customer reviews make them trust a business more.Most of us underestimate the value of what we do really well because what we do for our clients may seem so simple to us. We are taught that things of value must be difficult, therefore what we do which is easy for us has no value.Just remember that your ideal clients are willing to pay you to do what you do best because it solves a problem or fulfills a need, regardless of how simple it may seem to you. Your existing clients and customers can often provide inspiration for your most powerful and engaging content spoken in the language your customer understands.4. Marketing activities evolve from mobile enabled to mobile optimizedMobile enabled evolves to mobile optimizedA year ago in my post on small business marketing trends for 2013, I said that mobile support was mission critical and that mobile responsive design would be the most popular small business solution.

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