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July 21, 2011 by J-P De Clerck In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales.
All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects. In some companies, the role of sales has been reduced by strict lead management processes, whereby the role of sales reps has been reduced to order intake. No matter how your organization is structured: it’s crucial to involve your sales people in cross-channel interactions and in your social media strategy as well. A great salesperson is someone who listens, empathizes and provides solutions based on the real needs of their clients. An OgilvyOne survey found that 49% of those salespeople polled worldwide consider social media important to their success and the top performers among them rate it even more highly at 65 percent! Social media for marketing and business in general is not about telling people what they need or what they should think. Top sales people have always understood that an important factor of their success is listening and understanding customer and prospect needs, before even opening their mouths to pitch.
As well, when the time is there to engage the prospect, you have a channel where you can do so in a non-intrusive and timely manor. According to OgilvyOne survey, sales people are not getting the training they want, even though those same sales people express a desire for it.
Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. On top of the usual suspects such as all the social networks, there are a bunch of tools that enable sales to have more control over the lead management process and social themselves, providing them serious and actionable insights and applications to take action themselves. The challenge to adopt these tools revolves mainly around the barriers between sales and marketing.
Couldn’t agree more that successful sales professionals seek to understand customer needs before determining solutions. To add to your point, Miller Heiman included a few social media points in the 2011 Sales Best Practices Study. A youth entreprenuership program for students ages 15-29, delivered by Enterprise Renfrew County on behalf of the Ontario Government. Ontario students, that want a summer job they love, will have a chance to be their own boss this summer.
Summer Company provides practical hands-on business training, mentoring and essential business skills they need to thrive. If you are a student between the ages of 15 and 29 who is in school and will be returning to school in the fall then you may qualified for the Summer Company Program.
In the fall after you have successfully completed the Summer Company program you may qualify to receive an additional award of up to $1,500. Please be advised that we cover all of the County of Renfrew and sometimes our Renfrew location is closed due to business travel. The Ontario Network of Entrepreneurs (ONE) has been created to serve the diverse needs of the province’s small business community. No type of organization, including charities and non-profit organizations, is exempt from Canada's Anti-Spam legislation. If you use electronic channels to promote or market your organization, products or services, Canada's new Anti-Spam Law may affect you.
Q: Do you use email, SMS, social media or instant messaging to send commercial or promotional information about your organization to reach customers, prospects and other important audiences? Based on the live pitches, the judges select six winners who are presented with reserved entry into the Summer Company program, a Nymi band from Nymi and a Muse brain-sensing headband by InteraXon.
If you want to enter the competition but do not have a recording device contact our office and we can assist you with the recording, For more information or assistance contact Kim at: 613-735-8224.
Summer Company offers mentorship, training and awards of up to $3,000 to students aged 15 to 29. Helping young entrepreneurs succeed is part of the government's plan to build Ontario up and deliver on its number-one priority to grow the economy and create jobs. Almost 7,000 students across the province have launched a summer business through Summer Company since 2001.
In 2015, Ontario renewed investment of $250 million over two years for the Youth Jobs Strategy. Through the Self-Employed Summer Co-operative Education Pilot, high school students enrolled in the Specialized High Skills Major (SHSM) program can earn up to two co-op education credits while particpating in the Summer Company program. Enterprise Renfrew County in partnership with Community Futures Development Corporation Renfrew County is proud to host the Small Business Forum. Greg has combined his passion for small business and his 25 years of self-emplyment experience into providing a unique insight in what entrepreneurs must do to not only survive, but to enjoy the experience.
Having dealt with many of the trails and tribulations facing business owners, Greg offers his audiences and clients practical and actionable ideas to improve their organizations. Greg the current Chair of the West Ottawa Board of Trade as well as being business advisor at Invest Ottawa and the Entrepreneur in Residence in Renfrew County.
Robert Fraser is an entrepreneur, small business mentor and public speaker that focuses on getting your business connected in the new digital world. Robert Fraser is the Senior Digital Marketing Specialist of The Social Business, an Internet Marketing firm specializing in inbound Marketing, Website and Social Media Marketing.
The program is intended for businesses in retail, service, hospitality and small manufacturing sectors, primarily targeting individual entrepreneurs and small businesses in the County of Renfrew.
Based on their experience and knowledge, coaches will provide feedback, provide suggestions, generate ideas, and empower the client to make more effective decisions.
On March 12, 2015 Enterprise Renfrew County had their first Starter Company applicant approved for the $5000 Starter Company grant. The Youth Jobs Strategy was initially introduced in the 2013 Ontario Budget and invested $295 million over two years to help connect 30,000 youth with the tools, experiences and entrepreneurial support they need to find employment or start their own businesses.
If you have a great idea for a business and the entrepreneurial drive to see it through, then Starter Company is here to help you start your company. You may qualify for up to $5,000 in funding, plus receive the invaluable guidance of a business mentor. Starter Company is an Ontario program that provides young people with the resources and knowledge that they need to start and grow their own business. To qualify for funding of up to $5,000 you need to be able to contribute at least 25% of the grant amount in either cash or kind. For more information on Starter Company fill out the form below and we will contact you as soon as possible. During the past 25 years if you have used our services or attended any of our workshops and events we would love to hear  how we helped you with your business.
ERC orignally started as the Renfrew County Business Self Help Office and opened in 1988. During 2013 we will be giving you a glimpse of the growth and development of Enterprise Renfrew County from 1988 - 2013. Enterprise Renfrew County would like to thank all of our event sponsors for their generous support for our Bridges to Better Business Event.
This annual event is a one-day learning and networking opportunity packed with great ideas to help entrepreneurs succeed.


The combination of the keynote address, discussions, panel of successful entrepreneurs, sponsor displays provide a cost-effective business tool that will help entrepreneurs gain invaluable insight into the operation of a successful business. Chris Emery and Larry Finnson are two of Canada's great food entrepreneurs who are known for delivering humorous and inspiring presentations.
In celebration of ERC's 25th Anniversary, ERC is offering you a chance to have you name entered into a draw for a chance to WIN a Samsung Galaxy Tablet! The purpose of this handbook is to provide general information on the nature of a not-for-profit corporation and guidelines on how to incorporate such a corporation.
Not-for-profit corporations incorporated in Ontario are governed by the Corporations Act and the Regulations made under it. Both the federal and Ontario government provide a six month grace period to all OSAP borrowers after leaving full-time studies. Ontario is making it easier for recent college and university graduates who choose to start their own business. Ontario is providing $6 million over three years to increase sales of local food by making it more widely available and building awareness of the variety of food grown and produced in Ontario. Premier Kathleen Wynne announced this investment today, during Ontario Agriculture Week, while visiting Fresh City Farms in Toronto's Downsview Park.
The economic and health benefits of a thriving agriculture sector and locally produced food were two of the reasons that led the province to create the Greenbelt in 2005. Ontario’s Greenbelt, the largest permanently protected Greenbelt in the world, is home to more than 5,500 farms. Starter Company is a youth entrepreneurship program that is geared towards youth between the ages of 18 - 29 who are out of school. Our aim is to assist young entrepreneurs with business planning, financing and to discover if being a full time entrepreneur will be their future career. Today, Canadian Tire Jumpstart Charities and the Canadian Paralympic Committee announced the opening of the 2015 Parasport Jumpstart Fund that will help more kids get in the game.
Applications are now open and Canadian sport and community groups are invited to apply for the 2015 fund.
The Parasport Jumpstart Fund, which is also supported by the Government of Canada’s Sport Support Program, will help cover the cost of sports and recreational programs for children between the ages of four and 18, who are financially disadvantaged and living with a disability. The fund supports the creation of a new program or the expansion of an existing successful initiative and may be used towards registration, transportation and equipment costs for children within approved parasport programs. A one day learning and sharing event for women in business, managers and any woman who is considering opening a business. Creating a successful business is something that we all have an interest in doing but understanding how to do so through marketing can be difficult. Participants will also receive a complimentary digital package that features two fantastic resources to further the conversation and help provide clarity around this topic.
The e-book is a perfect guide for business owners who are interested in marketing in a way that elicits an emotional connection with their customer base to grow a strong, profitable business.
Keirsey and Bate's Please Understand Me was first published in 1978, since then millions of people have been introduced to Temperament, individuals, businesses, schools, churches and marriage and family counselling centres. This session promises to shed light on our own personalities and open a better understanding of those on our teams. Did you know when you spend one dollar locally, you are contributing to the strength of your communities economy?
Youth Services: Thrive Youth Resource Centre - Not sure what services are available for youth in the County of Renfrew?
There is a two year transition period for workers who already meet the existing fall protection training requirements set out in section 26.2 of the Construction Regulation. The new training requirements in the Occupational Health and Safety Awareness and Training Regulation will be in addition to the current training requirements under the Construction Regulation. Please Note: Upon receipt of this form we will contact your to obtain additional information and discuss your story. Your website is your crown jewel online, the one part of the web where you control every aspect of your brand’s message.  Test your own site from a customer perspective, is the search and purchase process clear and easy to understand?  If customers have to jump through too many hoops to purchase, they will simply leave and never come back. Behold the altar of metrics!  Whatever your digital focus is (increasing fans, engagement, increasing sales leads) ensure that you are tracking the effects your strategy across your various web and social platforms.  Measure before, during and after any campaign, that way you can adjust your behaviour to repeat successes and avoid repeating failures.
If you’d like to know more about any of the topic discussed above, or how they can affect your business, please drop us a message. Probably, the C-suite regularly meets key accounts, customer service reps are in touch with clients, you might have a place where customers pick up goods (where interactions with your warehouse staff might happen), etc.
If your company is full of those and you want more proactive sales people, your processes are wrong or you have recruited badly.
Social media monitoring and other measuring systems are not your only “ears and eyes” in the social space.
Someone who is an excellent communicator and can build relationships based on trust and common interests. If you don’t have a good understanding of what your potential client needs, then how can you know what solution to offer them? With social and the web, savvy sales professionals can listen unobtrusively to prospect dialogues and understand better what issues may drive their purchase decisions. If you are there with the right information and offer it in a helpful non-pressured way, you are ahead of the pack. In other words: they need to be sure that every element of your social media strategy and plan, regardless of organization and division, works well.
Are marketing and PR aware of the reality that good sales people (and customer service reps, etc.) will adopt social media to enhance their (selling) skills, whether you sanction it or not? Let’s not forget that often relationships really start with very simple connections or mentions. In the US only 9% of those polled stated their companies offered the training while 46% of the respondents want some form of training on social media. However, before you can build those stronger and more profitable relationships, you must invest the time into training your front-line troops how to use them. Silo thinking is a hurdle to take for every company that wants to be customer-centric and have a single view on its customer, prospects, business and ecosystem. There is a significant relationship between those who utilize social media in identifying decision makers and performance results. Summer Company is a unique program, which assists young entrepreneurs with starting and running their own eight to 12-week business over the summer.
If you are accepted into the program you will receive an award of up to $1,500 at the start of the program to help with start-up costs. Once you have done this you will be notified if you qualify to submit an application to the program.
It is advised that you call the office to ensure the office is open and to book an appointment. Videos are judged through online public voting (40%) and expert judges’ scores (60%). Eric developed Neutun-an app that works with smart watches and wearable devices that warns the wearer when an epileptic seizure is imminent. This additional funding will bring the total four-year investment to more than $565 million, providing employment and skills development opportunities for up to 150,000 youth.


The Social Business works with small and medium-sized businesses, helping them to understand and take advantage of today's communication with customers and potential customers. ClubIT works with progessive companies and organizations that know the value of technology and want to get the most out of their IT investments. The key components of the program include providing businesses in Renfrew County with coaching, educational seminars, business visitations and personalized ongoing service from Enterprise Renfrew County. To strengthen working relationships with community partners in order to expand and improve services to small business. As part of the Youth Entrepreneurship Fund, The Starter Company program offers business training, mentoring, and a grant of up to $5,000 to eligible applicants who are Ontario residents ages 18 to 29, and who are starting or expanding a full time business, not attending school full time, and will be in effect until March 31, 2016. And thank-you to our volunteers, entrepreneurs and future entrepreneurs who took time out of busy schedules to attend.
The event provides entrepreneurs with the opportunity to develop valuable networking contacts and share innovative ideas with their peers. As the creators of Clodhoppers candy they took Chris' grandma's recipe and developed it into a multi-million dollar business.
They have appeared in media and publications such as CNN, Fortune small business magazine and they appeared on CBC's Dragons' Den in February 2012, where they convinced marketing maven Arlene Dickinson to invest in their premium candy OMG's. Click Here for the complete handbook prepared jointly by the Ministry of Government and Consumer Services, ServiceOntario and the Office of the Public Guardian and Trustee for Ontario, Charitable Property Program of the Ministry of the Attorney General. This handbook also provides basic information on incorporating charitable corporations, which are a special type of not-for-profit corporation. Incorporation of not-for-profit corporations under the Act is at the discretion of the Minister (or his delegate). In our store you will find fashions for all seasons, from basic to high tech outerwear (jackets, pants, work shirts and vests), to comfortable wicking sleepwear and cozy bamboo sleepwear. When shopping in our store, you may purchase a readymade garment, or choose, from our more than 250 designs, the style, fabrics, colours and size of a garment and have this item manufactured for you.
During this grace period, no payments on a student’s outstanding full-time loans are required. The One-Year OSAP Grace Period for Entrepreneurs provides the owner or joint owner of an eligible new business located in Ontario with a six-month grace period extension before having to start making monthly payments on their full-time OSAP loans.
The government will provide the funding to the Greenbelt Fund, a non-profit organization that helps encourage consumption of local food in the Greenbelt and across Ontario. The Greenbelt permanently protects almost 2 million acres of environmentally sensitive land and farm land in the Greater Toronto and Hamilton Area (GTHA) from urban development. Starter Company and Summer Company are programs that are geared specifically towards young entrepreneurs. During the day, you will have many opportunities to make business connections, network and to learn some new business skills.
Each dollar spent in Renfrew County will circulate 3-5 times, making each dollar spent worth 5 dollars! These workers will have until April 1, 2017 to complete an approved working at heights training program. Being heard in the digital space with just an advert or sales pitch is a sure fire way of being lost in the ether.  To attract the new and empowered online customer you will need to grab their attention and make them come to you. To borrow a classic movie quote “If you build it, they will come”?  Not necessarily!  Ensure you get your message heard, if people are sharing your content, find out where and how.  Encourage these behaviours further amongst your customer base.
Divisions such as sales, can be involved much better in social CRM and social media processes. In many other businesses, sales reps continue to play a very important role from the early buying process stage onward and are involved, as consultants, in lead generation and even setting cross-divisional marketing and communication priorities. Real people, including sales consultants, your CEO, customer service and even the copywriter interviewing your customers for client cases, are too. So, it should not come as any surprise that great salespeople value social media as a way to sell. It’s also about being a part of that cross-divisional customer-centric and cross-channel conversation and building brand strategies, which put the customer at the centre of your selling universe, rather than the product or service. Smart sales people perfectly understand the ‘climate’ and market situation, in which your business operates, and are an important source of knowledge that should lead to smarter content marketing, blogging, social media and cross-channel initiatives. However, social activities, including social CRM, should at the same time also include the insights of sales people that have a foot in the door anyway.
Finally, it’s crucial to involve your sales team in your social media programmes: they most know what social media is (and obviously be social but if they’re not your HR might not be that good) but they also should have social in their “DNA” in order to ask customers and prospects for social profiles on top of the good old business card, explain your content resources and how clients can interact with your business.
Many of those traits are in common with what makes a good sales person and thus, a rich human resource exists in most companies smart enough to develop it. The organizations identified as World-Class saw 20% better year over year growth in account acquisition. Dolan's innovation led to securing new business partnerships, developing a user base, and expanding into his latest wearable technology endeveour to monitor a range of chronic conditions in addition to epilepsy. Their youthful and energetic style and never-say-die attitude led Clodhoppers to a point where it was ranked amongst the top candy brands in Canada according to A.C. Ontario pays the interest on your Ontario Student Loans (including the Ontario portion of Canada-Ontario Integrated Student Loans) while interest still accumulates on your Canada Student Loans (including the Canada portion of Canada-Ontario Integrated Student Loans). During this six-month grace period extension, Ontario will also pay the monthly interest on ALL of your outstanding full-time OSAP loans. As the GTHA continues to grow, the government is committed to enhancing and expanding the Greenbelt to protect this resource, helping to ensure that Ontario continues to grow fresh food to be served at tables across the province and around the world.
On top of that realize that more people than ever are in your “sales team”, including other employees and even some perfect strangers. After the grace period has ended, you are required to start making your monthly payments (of principal plus interest) on your outstanding full-time OSAP loans. Do you give them access to the online tools that exist and give sales a role in the lead management and social media marketing space?
The grant money will be used to purchase equipment, and supplies to increase production to meet supply demands. Chris & Larry have been recognized for their sales and marketing techniques in media and publications such as CBC's Venture, CNN's Mavericks of the Morning and in Fortune's Small Business magazine. The reader is, however, referred to the Corporations Act and the Regulations to examine those sections not set out here.
In 2006 Clodhoppers was sold to Brookside Foods, a leading Canadian chocolate manufacturer.
And last but not least: do you use the insights and feedback of your sales reps and other customer facing employees? Year round, commercial & residential service, capable of handling any type of service required.



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