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7 Essentials of an Effective Social Media Marketing Strategy You are using an outdated browser.
Essential # 3 – Target Audience Your target audience is your current customers and potential customers, who should be described in detail in this section.
Social media enables the construction professional to find, evaluate and engage directly with the correct people within an organisation. An Internal Audit to establish existing presence and skills within the company, and an External Audit of key competitors, targets(clients, consultants and contractors) and existing advocates to inform the strategy process. Strategic Integration within the brand’s overall marketing strategy, identification of objectives and measurable goals.
Identifiable branded Company Homes – a social media enabled website, company Linkedin page, blog to be useful and encourage engagment, and branded Twitter profiles, for example.
Social Objects – useful, shareable, topical resources, tools and guides to assist in making the case for using services, e.g. Personal profiles for key individual participants within the organisation who are target-facing (e.g. An ongoing process of Hunting and Farming – developing, delivering and promoting resources and engaging online.
Measurement and Review including traffic reports, results including goal conversion and quarterly reviews of strategy and implementation. I help all construction organisations, large and small, maximise the use of internet tools to create better performance and profit. If you’d like to know how Just Practising can help you leverage social media to achieve your business objectives, then get in touch or request a call back. Gunnebo invited Su to address an international audience during a product launch which we held in Paris in November 2013. Videos have established themselves as one of the popular engaging ways to push your content forward on the World Wide Web.
Even in the context of buzz marketing, where you should let your ‘fans’ vouch for you by spreading your message, what could be a better way than to have an hd video production which could easily be shared with one click? Videos also help in establishing and maintaining lasting customer relationships with loyal consumers.
Webvideos is a London based internet company providing a full range of services, from websites, to internet marketing strategies, custom-made mobile ready videos and deep technical implementation. D-Mak Productions is a Phoenix, Arizona video production company specializing in producing corporate videos, industrial, marketing, training, live performance, real estate, live events, and web video production.
Today's post is part of our ongoing Instagram influencer marketing series -- check out the rest of the series here. Ever since first released to the public in October of 2010, Instagram has been poised for real success.

As brands and advertisers, heading into 2015 Q4, strategize on the best ways to leverage Instagram marketing, it is helpful to reflect on the successes of last year's top Q4 campaigns. Clearly, there’s never been a better time than now for today’s top brands to focus on developing an airtight Instagram marketing strategy, and partnering with social media stars can be the key for seeing measurable success. Because Instagram reaches so many users each day, it’s one of the most effective tools for marketing today. As with YouTube, Instagram has its very own subculture of popular accounts that have grown to have millions of followers.
There are countless benefits that can come along with developing an Instagram marketing strategy that incorporates affiliation with the right social media stars into the mix. For one, these individuals have massive amounts of followers and can help you to build your audience tenfold in an extremely short period of time.
Because influencers become brand ambassadors under this type of partnership, they’ll also help to add credibility and validity to your brand.
Finding the right social media influencers when developing an Instagram marketing strategy for your brand can oftentimes be a challenge, but this is where Mediakix comes in. Mediakix orchestrates custom, high performing influencer marketing campaigns for the world's best brands. One of the goals being to gain new customers, you may need to do some research to determine what the demographics are of your potential customer base.Essential # 4 – Locations and SitesHere, detail on which social networking channels you intend to develop a presence. It is a particularly popular tool for construction professionals in that it builds on their preferred method of obtaining advice and services; the referral network.
This process to be carried out by all parts of the team including marketing support, individuals within the firm, engaging with external advocates and prospects.
They not only offer a hassle-free experience for the viewer, but also help companies deliver a message whether entertaining or educational.
Even before launching a product, you can test the waters by gauging public opinion about it. With it you would be able to promote your brand as well as understand your target market better. The app’s acquisition by Facebook in 2012 gave it the kickstart it needed to reach mass market appeal, growing 20% more than its parent company Facebook that year. Developing an Instagram marketing strategy that works for your brand means covering your bases and firing on all cylinders.
These social media celebrities are commonly referred to as “influencers,” as they can have a rather large bearing on the brand loyalty decisions of Instagram’s 400-million-plus users. Sometimes, all it takes is a single influencer campaign to launch a company to an entirely new tier of existence.
Focus on aligning with the right social media influencers (see our article on "How To Find Instagram Influencers"), and you’ll be one step closer to succeeding.

We’ve strategized and executed campaigns for some of the country’s biggest and well-known brands, including Nordstrom, Hallmark, Blue Apron, Sleep Number, and BirchBox. While it is advisable to participate in all the major sites, you must consider the time required to keep up.It is important to research and consider social sites that are indigenous to your and your target markets’ niche. With real time interactions, you can put up questions and also find answers to the wants and needs of your consumers as you enhance the capabilities of your product. Don’t forget that social media is all about fun and a little bit of it in your video will attract much attention! According to Forbes, Instagram now boasts over 400 million monthly active users as of this week, and, “this year, eMarketer forecasts Instagram’s global ad revenue will be $600 million.” Yes -- Instagram is surpassing most other social media channels in popularity, and the trend isn’t likely to slow down. Your profile needs to be fleshed-out, the content you post needs to be useful and the ways in which you interact with your audience need to be carefully thought-out. Aligning with the proper Instagram influencers in the height of this technology’s popularity, then, is one of the most effective ways for modern brands to market to targeted audiences. By collaborating with today's digital content creators, brands can integrate into an influencer's ongoing storyline providing much-needed relevance, aspirational lifestyle content, and relatability to a vast amount of targeted consumers. Our knowledge of which Instagram influencers are the right fit for certain brands is the missing link that organizations in every industry are looking for, and we’re here to help your company take things to the next level.
Even the best Instagram marketing strategy can benefit from outside factors that can positively affect visibility, which is exactly where social media stars come into play. You will collect number of visitors and followers, success rates of different types of promotions, and the like.Much of this data is easily available to you by looking at your profile’s statistics.
Keeping track of metrics such as these, and evaluating regularly for trends and shifts, will enable to you to adjust your strategy as needed.Social media is effectively a requirement for any business that wants to stay competitive. By compiling a wise plan and strategy from the outset, you give yourself the highest chances of running a successful social media marketing campaign.It should be done in writing so that it can be referred to, but can be rewritten at any time as new needs develop. It should be measured by taking into consideration how much your customers are worth to your business as compared to how much it will take for you to run a social media marketing campaign.Bonus Essential #8 – Social Media Marketing Plan GraphicIt’s always a good idea to create a visual aid for easy reference. Here’s an actual rendering for one of our clients’: How will these essentials help you to keep your social media on track and what other essentials does your plan include?
This may depend on your area of business – for example, if you are an author, one objective may be to connect with your fans.

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